Additional Resources: Unleash the Power of Content

Thank you for attending the MarketingProfs presentation, Unleash the Power of Content to Engage Your Prospects. We really appreciate your particiapation!

Below is a link to the presentation, the research and books we referenced and some other useful info.

If you have any questions, don't hesitate to let us know. And, if you found this info useful, consider subscribing to our blog via email or RSS.

A huge thanks to our co-presenters, Amy Black and Pam O'Neal.

Michele Linn

Stephanie Tilton

Presentation: Unleash the Power of Content to Engage Your Prospects

Content Marketing Strategy:


Step 1: Listen

Step 2: Develop Buyer Personas

Step 3: Map Content to the Buying Cycle

Step 4: Think Like a Publisher

Step 5: Commit to Remarkable Content

Step 6: Extract Maximum Value From Every Asset

Step 7: Make Your Content Easy to Find, Access and Share

Step 8: Measure

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