Savvy B2B Marketing - Latest Blog Comments

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience? - Live Support Chat Software

Tue, 15 May 2012 09:49:22 -0500

Roles played by advertising agencies and the media are booming as all target audiences for virtually any kind of online advertisement are becoming diluted. Therefore, advertising needs to go one step further and bridge this hurdle by having an interactive dialogue with the potential buyers when they land on the website. In other words, having someone at the website, who can greet potential customers and carry the advertising message further is fast becoming an effective advertising strategy.

Savvy Speaks: Handling Business Blog Comments: Spam, Trolls, and Crickets - company insolvency

Sat, 12 May 2012 02:49:07 -0500

Useful information. Fortunate me I found your website accidentally, and I am stunned why this coincidence did not came about earlier! I bookmarked it.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience? - Ryan Skinner

Thu, 10 May 2012 09:29:44 -0500

Glad you liked my take on ZMOT for B2B.

This is a great little call to arms.

"Consider any inconsistencies in their buying “experience” as a warning sign that future expectations will not be met." - That's kind of a frightening thought. I guess we all need to be our own company's toughest customer, and see what the world looks like.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience? - Doug Kessler - B2B marketing

Thu, 10 May 2012 09:14:29 -0500

Great post.

I sometimes think of B2C brands as outgoing, gregarious,life-of-the-party types and B2B marketers as the introverts in the corner.

I do agree -- injecting some of the 'likeability'

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience? - Tony Zambito

Thu, 10 May 2012 08:40:32 -0500

Hi Stephanie,

Thanks for the mention. The lines are blurring in terms of experience. Buyers today have altered their expectations based on their B2C experiences. Asking the the question of why it cannot be the same in B2B. A challenge for B2B marketers indeed!

Tony

What My Grandmother (Should Have) Taught the World about B2B Marketing - Gul49

Fri, 04 May 2012 10:00:17 -0500

nice post!

The Death of Creativity in Writing - Wendy Thomas

Thu, 03 May 2012 10:44:35 -0500

I definitely feel your frustration. While I'm all for testing people to see if they can follow rules (a good example of that is qualifying those for the military) what I find disturbing is this need to write to a test. The kids are not graded on how well they write, or how creatively they write.

They are graded on whether the topic sentence is the last sentence in the first paragraph and whether 3 examples are cited and 5 facts are supplied for each example.

It's at the point where my son's teacher actually told the class that if they can't think of a fact to make one up but to be sure "to make it look like it is real."

Are we really testing a person's ability to write or are we testing a person's ability to manipulate a system?

Thanks for your comment.

Wendy

The Death of Creativity in Writing - Tim Burris

Tue, 01 May 2012 08:49:55 -0500

No Doubt! I totally agree with you Wendy Thomas. No creativity no confidence, we are just here to follow rules. No one cares about our skills or our ability they just want us to follow their rules and to meet their criteria.

Who Do You Love? Marketing Sherpa's Best Marketing Blogs Nominations Going On Now! - Tim Burris

Sat, 28 Apr 2012 04:46:03 -0500

Definitely I'll vote for Savvyb2bmarketing in a category of best B2B Marketing Blog as I am a regular visitor of this blog. I am very much desperate to know if my vote results positive.

Savvy Week in Review: April 27 - Dianna Huff

Fri, 27 Apr 2012 09:32:36 -0500

I agree with Doug -- thank you for keeping this going and for regularly featuring my work -- especially my non-marketing e-book, Women Achieving Dreams. You guys rock!

Savvy Week in Review: April 27 - Doug Kessler - B2B marketing

Fri, 27 Apr 2012 08:52:15 -0500

Great round-up once again.
You guys always deliver at least two posts I'm really glad to have read.

Honoured of course to be one of the list this week -- but the Week in Review is always worth the time.

Thanks for putting in the time & effort to keep these coming.

Who Do You Love? Marketing Sherpa's Best Marketing Blogs Nominations Going On Now! - David Lee

Thu, 26 Apr 2012 13:47:19 -0500

Great. Just a few more days to know who the winners are.

7 Critical Steps to Getting Effective Survey Results - Tim Burris

Thu, 26 Apr 2012 10:12:36 -0500

Research and getting/seeking knowledge is good thing to do. No doubt everyone is looking for new and better ways in every aspect of life. whether we are looking for earning more or we are looking for luxury items we need to survey.

Savvy Speaks: What Makes a GREAT Case Study? - Stephanie Tilton

Mon, 23 Apr 2012 16:12:17 -0500

Andy, glad you found the post useful. Thank you for sharing your thoughts!

Savvy Speaks: What Makes a GREAT Case Study? - Andy Bargery

Fri, 20 Apr 2012 08:12:46 -0500

Some useful insight into great case study writing.

I like the focus on telling a story, rather than the all too often formulaic case study structure - the problem, the solution, the benefits.

I particularly like the idea of linking the case study to stages in the buying cycle.

Thanks Kate, Jamie and Stephanie.

Andy

How To Be A Better Listener in Content Marketing - Nick Stamoulis

Wed, 18 Apr 2012 08:45:54 -0500

If you work in a busy industry it's possible to spend your whole day reading up on what's going on. Obviously this isn't an option because you need to actually spend time doing work! I think the best thing is to set aside a specific amount of time each day to read up. Tools can help you find what's most recent and relevant.

Savvy Toolkit: How to Grow Your Business with Content Marketing - Osby Isibor

Tue, 17 Apr 2012 09:20:36 -0500

The e-Book is quite educative, thanks for that wonderful work.

Savvy Toolkit: How to Grow Your Business with Content Marketing - osby isibor

Tue, 17 Apr 2012 09:08:49 -0500

Am interested in thee-Book

Be human. Your customers will thank you. - superiormarketing

Tue, 17 Apr 2012 08:10:22 -0500

Nice to see your blog....but some more modifications should me done for better understanding...

How To Be A Better Listener in Content Marketing - Michele Linn

Fri, 13 Apr 2012 10:16:59 -0500

Doug,
That tension is something I deal with everyday. I love my work and my life! I'm really interested in anything I can do to be more efficient.

Deb,
Glad these tips helped. The thought of listening can seem simple, but when I didn't have the right systems in place, it took way more time than I wanted to devote. I LOVE the new tools I use.

Thanks for stopping by and commenting!