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Heather Rubesch - Tue Aug 28, 2012 @ 07:00AM
Comments: 23

GetListed.org.gifI was recently doing research for a client and ran across GetListed.org.  It is one of those cool little tools that saved me so much time and energy I knew I had to share it with you.  From their "About Us" page:

Since launching in January 2009, GetListed.org has helped over 1.3 Million U.S. small businesses take control of their online presence. Our primary offering is an easy-to-use online tool that makes the process of claiming business listings at Google Places, Bing Local, Yelp, and other prominent local search engines more efficient.

GetListed.org currently focuses on businesses based in the United States, Canada, and the United Kingdom, but additional international versions of the site are in development.

We're advocates for search engine optimization best practices that will lead to sustained, long-term search engine rankings for small businesses.

Comments: 23
Savvy Guest - Mon Aug 27, 2012 @ 12:49AM
Comments: 57

4a.jpgIf you own a small business and you aren’t using social media by now, you are giving yourself a massive disadvantage in the market. The world has changed, people don’t find out about things the way they used to. Many old forms of communication are becoming obsolete. There is no better way to let people know you exist than social media.

Social media takes the idea that there is no better form of advertisement than word of mouth, and lets the business interact with that word of mouth directly. For example, if you have a Facebook page, customers can interact and leave comments on your page, which you and your business can reply to. By doing this well, you can massively raise your profile. It is also worth noting though, that if you do this wrong, you can damage your company.

But this article is all about how to do it right. I’ll mention a few pitfalls on the way that you can avoid too, just so you know. The first place I’m going to start with is mixing up your approach to social media.

1.       Approaches to Social Media - It’s good to have a website, Facebook, Twitter, Google+, and a blog so that you can engage with an audience on their chosen platform, whatever it may be. It’s also beneficial to have personal accounts on these as well as business accounts. You can use both to promote your business, but if you do, make sure that they are doing it differently. For example, use your business blog to post about the display stand you set up at a trade show and on your personal blog, post pictures of yourself with some of the people you met while at the event. Both can mention you were there, but they take very different approaches in the way they appeal to readers.

 

2.       Give Out Information and Advice - It’s also good to offer advice and resources for free. This helps show your status as an expert in your field. It doesn’t have to be much, just simple information. You should allow your possible customer base to ask you questions, and then answer as many of them as you can. Don’t sell your product in your answers either. People don’t like it when businesses appear to be directly selling things on social media. Instead, customers will value your honest answer and consider buying what they need from you anyway.

 

3.       Consistent Brand Image – all of your business-related social media pages should have consistent branding. This doesn’t just mean a logo that looks the same on all of them. Where possible you should have the same colour schemes, fonts, feel and copywriting style. You need your look to be recognizable, and well known.

 

4.       Use Social Media to Give Your Business a Face – People like businesses that have a face. It makes them feel trustworthy. You only have to look at two of the most successful businesses ever, Apple and Microsoft, to see how much of an impact this actually has. Make sure you use social networks and other forms of social media to make your business look human. Video blogs (or Vlogs) can help with this, and if you do follow the advice given here and take both a personal and business approach to social media, you should consider using some of the personal things on the business pages.

 

Hopefully this has helped you get an idea of some of the ways you can embrace social media to help your small business.

About the Author: Dane Cross is a blogger and online marketer who writes extensively about trade show marketing. He is currently writing on behalf of Marler Haley.

Comments: 57
Savvy Sisters - Fri Aug 24, 2012 @ 05:00AM
Comments: 19

Even though August should be the lazy days of summer, all of us Savvy Sisters have been in high gear. if this is you, too, you may not have time to catch up on all of your favorite blogs, so you can start with our favorites below. 

Savvy Week in Review

Enjoy the weekend!

The Savvy Sister

Please. Make me feel something! by @marsdorian via @markwschaefer

What do you think drives buyers - logic, emotion, or a combination of the two. Read this to get the answer - it may surprise you. (And, yes, it does apply to B2B!)

Why Being Human Matters in Marketing by @EmilyEldridge via @MarketingProfs

While we're on the subject, here's an overview of some research in support of humanizing your brand. (In case you missed it, we have our own Savvy post on the subject: Be Human. Your Customers Will Thank You.)

How to Get Real People to Follow You on Twitter by @jonbuscall

Tired of all those damn bots and spammers? Follow these tips to start building a real Twitter community. 

The key to online success? YOU by @craigmcbreen

This may sound like it's written for individuals, but remember what we've been saying about humanizing your brand and put some of these ideas to work for you. 

6 Common Mistakes in Online Community Development  by @MSilvermanDuo via @JayBaer

Thinking of building a community? Again - Think Human!! Here are some great tips on how to avoid the most common pitfalls.

Why Creating “Document-Based Barriers” Is Critical For Your Business by @seandsouza

Sounds all wrong, but makes total sense.

Perhaps the most important question in business by @thebrandbuilder

I just love the way Olivier laser focuses on the stuff that really matters. 

The 5 Top Google Analytics Reports for Social Media Marketers – by @sietsema via @JayBaer

You know you should be tracking your social media, but how do you do it? This post from Chris Sietsema shows you how to prove social media’s value.

How to Create an Idea Dashboard to Track Your Favorite Content Ideas – by @RogerCParker via @junta42

Ooh, I just love ideas on keeping all of the info I receive organized. Add a mind map to that, and I’m sold. Check out this great idea from Roger Parker.

[Infographic] How to Make the Case for Content Marketing – by @heidicohen

Do you need to convince someone that content marketing is the way to go? This post from Heidi Cohen has all the details you need.

Why Lead Scoring and Personas Need To Be Connected by

Eric Wittlake gets us thinking of a new and valuable way to apply buyer personas.

Burson-Marsteller Global Social Media Check-up 2012 by

Not only is this report chock-full of interesting insights into how the Global Fortune 100 is using digital content, but it's all packaged up in a very cool way on this microsite.

What Audiences Want: Study Uncovers Possible Futures for Storytelling by

We keep hearing that marketers/companies need to be storytellers. This research should spark ideas of how to go about doing that.

 

Comments: 19
Savvy Sisters - Fri Aug 17, 2012 @ 08:00AM
Comments: 32

Can it be that another weekend is upon us so soon? Maybe your weekend is jam-packed with fun summer activities. But don't Savvy Week in Reviewforget to take a breather...and what better way to revive yourself than to sit back with some terrific, inspiring blog reads? We've gathered 'em here for you...just click and enjoy.

The Savvy Sister

Operationalize Your Content Marketing Strategy – by @britopian

The web is awash with advice on how to create content, but how do you operationalize it? Michael Brito has some ideas you can use.

How to Become a “6 Million Dollar Man:” A B2B Social Media Tool Roundup – by @elizabethsosnow

Elizabeth Sosnow shares 5 tools to help you manage social media and content.  Who doesn’t like some cool tools to try?

3 Alternative Content Marketing Strategies – by @juntajoe

Wondering where content marketing is headed? Joe Pulizzi share his thoughts on content partnerships and talent.  

Content Marketing Checklist: 13 Things You Must Do Before You Publish Content by via

Make sure you've crossed all your Ts and dotted all your Is with this handy list.

How those using research to create a thought leadership position can maximise their ROI by @andydalg via Market Research World

Five reasons to develop a thought leadership strategy and the 7 Rs that set thought leaders apart.

If Content Marketing is About Educating, Why Do We Want Shorter Content? by via

There's a time and place for short-form content...and for more extended versions. Renee DeCoskey outlines ways you can make longer content more easily digestible.

Are you content with your content? via @DG_Report

Julie Zadow of the Aberdeen Group explains why content is about more than a campaign; it's a "conversation philosophy" for customer engagement.

8 Content Production Tools To Help Marketers Become Publishing Machines [Free Guide] via 

Looking to tame the complex, tedious process of churning out content? Check out these tools designed to ease your pain.

Use This “Powerful” Marketers Thesaurus To Electrify Your Writing by @RussHenneberry via @crazyegg

Finding yourself using the same ol' words and phrases? After reading this post by Russ Henneberry, you'll probably be racing out the door to pick up a copy of Words that Sell.

 

Comments: 32
Stephanie Tilton - Thu Aug 16, 2012 @ 05:00AM
Comments: 95

As if marketers aren’t juggling enough balls in the air, they now need to wrap their heads around the concept of converging their various content efforts. According to a recent report published by the Altimeter Group, marketers “must converge their media convergence-bridge.jpgefforts by combining social, corporate content, and advertising reach.” Otherwise they risk missing the opportunity to connect with today’s buyers.

B2B Buyers are Also Consumers

That’s because today’s buyers are also living and working in a converged world. According to Caroline Morris from the marketing research organization Sky IQ, "2012 is all about convergence. Consumers are multi-tasking, technology-savvy, interactive individuals these days. They don't differentiate terms such as channels or devices like marketers do, they are just engaging."

What B2B marketers need to remember first and foremost is that prospective buyers are people and consumers. So the trends that impact all of us in our daily lives are also affecting prospects in the same ways. The world moves faster in general. We have access to information at our fingertips through a range of digital devices. We can more easily tap into our friends’ and peers’ opinions and experiences. We’re often multitasking. We’re spoiled by our experiences with leading brands like Amazon and Zappos. And we don’t distinguish between the experiences we have as B2C versus B2B buyers. The bar has been raised high by consumer companies and B2B marketers need to satisfy these same expectations.

The Altimeter Group report goes on to highlight some of the key challenges that marketers face in connecting with buyers on their terms: departmental silos, the disconnect between various marketing subgroups, and use of disparate tools.

Hear How B2B Buyers Use Content and Social Forums

TechTarget has also explored this issue in great depth, defining convergence as how marketers are combining or integrating demand gen, branding, and social to reach and connect with prospects and customers. In fact, convergence was the theme of its recent Online ROI Summit and was covered in its latest Media Consumption Report.

To bring some real-world perspective to the issue of convergence, TechTarget hosted a panel of IT buyers at its Online ROI Summit:

o   Global Head of IT Strategy for Novartis

o   Direction of Info Security for American Tower

o   Senior Web Services Administrator for Thomson Reuters

To see how these buyers responded to the research findings and the notion of convergence – and how marketers can in turn respond to these buyers – check out this 25-minute video capturing a discussion between me and Marilou Barsam, SVP of Client and Corporate Marketing at TechTarget. [Note: registration is required]. You’ll gain insight into:

o   Why buyers are pressed to move faster when making buying decisions

o   How media preferences are shifting

o   How buyers use social communities, forums, and networks, and their receptivity to vendor participation

o   How marketers can grab buyers’ attention and accelerate outreach with content and in social communities

How to Better Engage Busy Buyers

A converged approach requires careful planning and collaboration internally to bridge the gap between branding, demand generation, and social media groups within organizations.

Those that are skeptical about a converged approach should consider the rising popularity of knowledge hubs, microsites and content curation. Busy buyers appreciate visiting a single information source but want to see varied viewpoints and information types, and want to access the information that makes sense for them at that given point in time. As one of the TechTarget panelists said, buyers want to maintain control, with options at their fingertips.

Marketers tend to get wrapped up in their inside-out perspectives, such as thinking about what type of collateral to produce or campaigns to run. Buyers are seeking information, and as long as it’s the right information at the right time, they largely don’t care how it’s delivered or in what format.

What's your experience with converged media?

About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. You can follow her on Twitter or read more of her posts on Savvy B2B.

 

Comments: 95
Savvy Guest - Mon Aug 13, 2012 @ 05:00AM
Comments: 80

We're pleased to present this guest post by Craig Badings, an authority on thought leadership. Read on for how to deliver thought leadership that your prospects and customers are seeking.TL-butterflies.jpg

It stands to reason that those organisations steeped in thought leadership for over 10 years, and in a sector where you live or die by your ideas and insights, should be very good at it. Thought leadership originated within the ranks of the management consultancies. In fact the person who is credited with inventing the name in the 1990s, Joel Kurtzman, was then editing Booz-Allen & Hamilton’s Strategy & Business publication.

But first my definition of thought leadership: Delivering new ideas and content to your target publics based on deep insightsinto the business issues and challenges they face. The value you deliver should go well beyond merely selling your product or service. 

Your point of view should differentiate you from your competitors, establish you as the ‘go to’ expert in that field and position you as a trusted advisor - all with the intent of underpinning the sale.

When you compete for clients based on showcasing your insights and ideas year in and year out it is inevitable that you start leading the way in the thought leadership stakes and become increasingly sophisticated in what and how you take your ideas to market. This is precisely what has happened to many of the large consulting firms.

It’s clear that producing good thought leadership is, in many decision makers’ minds, a fundamental characteristic of an established, high-class consultant.

What to clients want from your thought leadership?

The leaders in the thought leadership stakes are doing some if not all of the following:

  • Creatively packaging their content.
  • Bundling content i.e. curating related articles, in a mix of different formats, in the same place.
  • Personalising their recommendations i.e. suggesting articles to a particular client or prospect that they think the client may find interesting and sending it to them with a personalised note.  This is often backed up by a sophisticated client relationship management program in order to manage this in a campaign-like manner rather than relying on the discretion of individuals within the firm.
  • Cataloguing their thought leadership online so that it is easy to find i.e. creating better search engines on your site.

 

Companies delivering on all of these have taken their thought leadership to a new level and are leading the way. 

The next logical step is personalising each piece of thought leadership

Someone who sees and analyses a lot of thought leadership material is Fiona Czerniawska from Sourceforconsulting, which publishes White Space, a subscriber-based web service providing detailed analysis of the thought leadership of around 30 leading global consulting firms. Fiona says that what clients really value is someone making a personal effort to tell them why they should read a particular piece of material. They want someone to say: “Read this particular chapter/ piece/ article because it's important to you and your business.” Or: “Come to this event as we will be covering x, y and z which is of particular relevance to you right now.”

This is the way of the sophisticated thought leaders. No longer are they content with the thumping, big 70 page report – clients just don’t have the time to read it. Make no mistake, good research is still required but it needs to be better packaged, well edited and have a customised, personalised feel to it based on the clients’ particular sector or needs.

Thought leadership is becoming even more strategic

This implies thinking more strategically and a lot more carefully about to whom and how you send your thought leadership material, who it comes from within your firm and what personalised message should go with it.  The trick is to show you understand the issues impacting your clients’ business and as a result why a particular piece or section of the thought leadership material you have produced is important to them.

Companies embracing this approach are leading the way and setting the trend.  The question is whether you are customising your thought leadership for your market and if not, why not?

About the author: Craig Badings is a director at Sydney-based, Cannings Corporate Communications. He is the co-author of the forthcoming book: #THOUGHTLEADERSHIP Tweet: 140 Prompts for Designing and Executing an Effective Thought Leadership Campaign. And the author of: Brand Stand: seven steps to thought leadership. You can follow him on Twitter @thoughtstrategy or join him on LinkedIn.

 

Related posts:

 

Comments: 80
Savvy Sisters - Fri Aug 10, 2012 @ 05:00AM
Comments: 19

Savvy Week in ReviewAhhh ... August. The dog days of summer. The end of the line for vacations and playing hooky. 

As the temps get higher and the days - sadly - get shorter, our attention spans begin to suffer, BUT our favorite bloggers still manage to hold our attention with stories and insights that keep our brain cells busy. 

We hope you enjoy this week's pick of the crop. 

Have a great weekend and we'll see you on the other side!

The Savvy Sister

SavvyEbookCover.jpgP.S. In case you haven't checked it out yet, we'd like to offer a friendly reminder that we recently published our very first Savvy Sisters ebook: 60 Savvy B2B Marketing Inspirations. The book offers a fun and informative compilation of quotes from the past three years of the Savvy B2B Marketing blog - organized and illustrated for your browsing pleasure. It's free - no strings attached - and we'd love for you to download your copy today. :)

 

 

 

 

 

4 Killer Twitter Tips for B2B Marketers by

Find out which days are best for Tweeting, how hashtags and Tweet length impact engagement, and the power of a RT request.

Meet the Top 50 PR Influencers in Tech via

If you're a tech marketer, you'll want to check out this list of the industry's PR movers and shakers.

Infographic: Storytelling Vs. Corporate Speak by @louhoffman

Want to know the difference? This quick-and-easy infographic breaks it down for you. Boom!

7 Ways to Use Brain Science to Hook Readers and Reel Them In by @lisacron via @writetodone

More story-related goodness - tips on how to tell a story that hooks and engages your reader.

Why and How Story Makes the Best Marketing by @suddenlyjamie

Throwing my own hat into the story theme of the week - here's my take on why (and how) story makes marketing magic.

Social media case study: It’s not just a brand, it’s a buddy by @markwschaefer

Interesting musings about how social media creates more intimate brand/customer connections ... and how those connections come with the same kind of emotional baggage as person-to-person relationships.

The Ultimate Guide to Startup Marketing via @KISSmetrics

Exhaustive but well-organized and helpful plan.

7 SEO Principles Bloggers Must Remember by @_TonyAhn_ via @JayBaer

Excellent, sensible, actionable tips.

An In-Depth Look at the Science of Twitter Timing by @kikolani via @KISSmetrics

Are you tweeting at the right time to optimize your clicks and retweets? 

 

 

 

Comments: 19
Kate Headen Waddell - Wed Aug 08, 2012 @ 07:04AM
Comments: 63

FinishLine.jpgSo I was unwinding with a little boob tube the other evening when a commercial caught my eye. It’s a two minute long mini-epic about an average music teacher who won $1 million playing a baseball video game. What’s the ad for? The video game? The video game system? The contest? Nope. The ad is for Google.

According to eye-witness accounts within the commercial, Mr. Kingrey was “a gamer” but as far as anyone knows he knew nothing about baseball until he got the idea to compete in a $1 million “perfect game” challenge. Apparently this mild-mannered guy was able to go “from zero knowledge to a million dollars” all by researching how to play baseball – and this specific baseball video game – using nothing but Google.

I was hooked. “I’ve done stuff like that,” I thought to myself. Not a contest, but if a client needs me to bone up on a specific topic for a piece I can Google myself to near-expert status in a matter of hours. And that makes me feel like a million bucks, even if that is slightly higher than my average fee.

And I’d be willing to bet that a fair percentage of people reading this very blog post got here because they need to write a case study and Googled “How to write a great case study.”

The other thing that struck me was that I was watching a video case study unfold before me. According to friend of the blog and case study maven, Casey Hibbard, a case study is a “story that sells.” This ad was telling a great story, and it got me thinking about how a Google ad could help remind all of us case study writers about what makes a compelling B2B case study.

Relate to the prospect

Mr. Kingrey is a youngish-looking guy with a college degree and an interest in gaming. I hit one of those four attributes, but I still find him relatable. What about your case study subject will your other prospects find relatable? Maybe they are a different size but in the same industry. Maybe they are in a different industry but have had the exact same problem. Don’t try to second guess your readership – be as specific as possible about the situation that led your client into the purchase decision, and something will resonate with your “ideal prospect” when he or she reads about it.

 

Tell a 360 degree story

Mr. Kingrey has a great story, and an aw-shucks sort of personality that makes him likeable. But only a certain number of people are going to relate to that. Google amps up the drama by interviewing him, his students and even the guy who sold him the video game. All of these side interviews give us more context to the story and more opportunities for other types of prospects to relate to it. Do you include a quote from the client about how great the solution is? Wonderful. But consider a quote that talks about the initial problem, the search for a vendor, and even how easy your team was to work with. All of these details are important to prospects and create the value-add that may get them off the fence.  

 

Be specific about the outcome

Mr. Kingrey won $1 million. That is pretty easy to grasp. And who hasn’t daydreamed about what they would do with a million bucks? When you’re telling your case study success story, lay out what your client got out of the solution in clear, specific language. Highlight it in a call-out box. Be sure to include hard benefits with hard numbers as well as the soft benefits – like “easier for employees to do their jobs” that often get overlooked. And while you’re at it, lead with the biggest solution benefit as part of the title.

The next time you are called upon to write a case study, think of Mr. Kingrey. And write one that makes your prospects stop and take notice - like the promise of winning a million bucks.

 

About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. You can visit her website at www.smartb2bmarcom.com.

Comments: 63
Savvy Sisters - Fri Aug 03, 2012 @ 06:00AM
Comments: 14

Welcome August! We hope everyone celebrating the summer and finding time for vacation or at least some fun. Whether you are sitting by the beach or in your office,  enjoy the picks below. Anything we missed? 

Savvy Week in Review

The Savvy Sister

Turn Copy Into Customers – 7 Lessons From The Legendary Joseph Sugarman by @JosephPutnam via @KISSmetrics

Many of the best copywriting "secrets" are not secrets at all, but time-tested tactics that go back decades. 

Here’s why stand-out branding equals white-hot content by @CraigMcBreen

From Craig: "Content might be king, but helpful, powerful and uncommon material is like that benevolent ruler who sticks around, because his people love him so."

30 achy breaky Twitter mistakeys by @speechwriterguy

You'll laugh, you'll cry, but you WON'T make the duck face. But, seriously, many of these can apply to a company or to those individuals representing a company.

The Beginner’s Guide to Creating Landing Page Content that Sticks by @copyblogger

Four elements that deliver big value if you take the time to think about them and get them right.

How to Help Your Brand Find Its Most Compelling Story via @Junta42

You know you should be telling stories, right? Here's some great advice on how to find your brand's best story. 

7 Strategies to Turn Your Boring ABOUT US Page into an Engaging Marketing Machine by @DannyIny

You don't want to be boring, do you?

50 Blogging Ideas to Steal and Take Credit For – by @pushingsocial

This is a super useful list for any blogger from Stanford Smith. Covers everything from getting ideas to getting readers.

Contently’s Code of Ethics for Journalism and Content Marketing – by @gocontently

If you are using writers to create your content, it’s a great idea to have document your basic ethical guidelines like the ones crafted by Contently.

4 Must-See Content Marketing Resources – by @juntajoe

Looking for great content marketing examples and resources? Here are four you don’t want to miss.

10 Point Checklist for Content Marketing – by Paul Pruneau

I always like a good checklist to make sure I’m hitting the key points. Here is a good one about content marketing basics.

 

 

Comments: 14
Wendy Thomas - Thu Aug 02, 2012 @ 11:24AM
Comments: 23

 

Since when did Twitter become an Olympic sport? 

 

If you've spent any time watching the summer Olympics on NBC you know that they've enlisted Ryan Seacrest to be, well, I'm not really sure.

 

Not clear on how to fit him in, they are using him as a sort of sports journalist (?!), a pop-culture reporter, and a Social Media guru. Here's a spoiler alert – it's not working.

 

Although many, through twitter, are damning him for his sports reporting skills:

 

arcNYC36 ‏@MarcNYC36 C'mon #NBC nuff fluff time with #Seacrest get us more Olympics!!!!! This is only once every 4 yrs - we deserve better! This isn't a pop show

 

And while it is questionable to include an entertainment host as a sports journalist (people commented that it felt like they might need to dial a phone number in order to vote for the winner of each swim heat), it is the Social Media coverage that seems to be taking the biggest hit.

 

Last night we saw Ryan Seacrest standing in front of a large screen telling us that during Micheal Phelps swim, the largest percentage of tweets were about him.

 

Really?!

 

Now that's a shock.

 

Seacrest pulled out some sort of measuring tool and then proceeded to explain Twitters in terms of measuring an earthquake. It was silly then and it continues to be silly now. Trying to analyze and make news of yesterday's tweets shows a gross misunderstanding by NBC of what Twitter does and how it works. Oh, in case you were wondering, when the women's gymnastics team was performing a lot of tweets were about them – go figure.

 

Twitter is an ongoing conversation about what is happening now, right this minute. Those on Twitter don't care about what happened yesterday because that's old news. Twitter is about what's going on now. It's about the athletes while they are in competition, about the call of a ref, and yes, it's also about the failure of NBC to recognize this.

 

If you want to see some feedback on how the Twitter community feels about NBC's attempt at making this the “Twitter Olympics” just spend a few moments reading the tweets under #NBCfail. They are not pretty but they are honest.

 

Mrs. Betty Bowers ‏@BettyBowers Ryan Seacrest is the high fructose corn syrup of TV journalism. Ubiquitous and without any apparent benefit. #NbcFail

karen smitty ‏@karensmitty It's great having a former Olympic athlete like Ryan Seacrest in this broadcast. #nbcfail @nbcolympics

Diane Ademu-John ‏@junkyardmessiah I just watched Ryan Seacrest read a Jonas brother tweet about the Queen, on air during Olympic coverage. I think I'm done here.#NBCfail

 

Perhaps @jestfunny summed it up best when he tweeted:

 

R Henry ‏@jestfunny Given a choice, i would ban #seacrest not steroids at the #olympics.

 

Look, I get it. Social media and especially Twitter are changing the landscape and the rules. TV coverage is scrambling to figure out both how Twitter fits in and how to report on it (and even if indeed, it needs reporting.)

 

It's a brave new world and clearly NBC is trying. The big thing though is that the path currently being taken is obviously not the right one. Twitter is not for reading out loud on television someone's inane tweet of congratulations the next night. (Beiber tweeted congratulations is news? What did you expect him to say?)

 

Twitter is for taking a pulse during an event, it's fluid, it's evolving and just doesn't stand still long enough to talk about it in a 3 minute television segment the next day.

 

***

 

 

Wendy Thomas is a writer, journalist, and blogger on subjects ranging from social networking and e-marketing to owning backyard chickens. She spent more than 20 years as a technical writer and has taught classes in technical writing and instructional design both at the graduate and undergraduate level. Through her business; Jackson and Thomas e-Writing, her work with marketingprofs.com, and as a Savvy Sister at savvyb2bmarekting.com, she regularly consults with companies advising on best practices to use when trying to effectively get their brand and platform recognized on the Internet.

Wendy has been a guest speaker, a columnist, and has been published in regional and national newspapers and magazines, as well as on many blogs. You can contact Wendy at Wethomas@gmail.com.

 

Comments: 23
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