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Savvy Sisters @savvy_b2b - Fri Sep 21, 2012 @ 06:02AM
Comments: 68

Savvy Week in ReviewDid you know that today is International Peace Day? What can you do to promote some peace in the world today - maybe not on a gobal level, maybe just in your own kitchen?

It is also the eve of the fall equinox (Sept. 22nd) and the traditional Celtic celebration of Mabon - a time of harvest, thanksgiving, taking stock, and preparing for the solitude of winter. It's time to officially let the summer go.

No matter the season, though, our fellow bloggers always seem to keep busy bringing us great posts on all kinds of marketing topics. Here are our favorite picks from the week. We hope you enjoy them as much as we did!  

The Savvy Sister

Marketer claims SEO as we know it “is dead” via

Check out this 3-minute video of Lee Odden sharing his thoughts on the future of SEO.

10 SlideShare Strategies that Will Boost Your Content’s Value by via

Here's how to get way more ROI from your SlideShare uploads.

Storytelling, Positioning & Personas for More Effective B2B Content Marketing by

Lee Odden writes a terrific wrap-up of Ardath Albee's recent presentation at Content Marketing World.

The 10 Commandments of Online Etiquette by @GiniDietrich

Yes. Manners matter online as much as offline. Sometimes even more. Don't screw up.

10 Ways To Increase The ROI Of Your Thank You Page by @KISSmetrics

I can't seem to go a week without gushing about one or more of their posts. This is another great gem.

5 Keys to a Successful Product Launch by @ShellyKramer

Sage and very actionable advice. 

How to increase your productivity without using any software via @PeterShallard

Feeling overwhelmed by your To Do list? Here's some great, low-tech advice that can make a big difference.

 

 

 

And something slightly off-topic:

And now, something completely different: a word about art. by @TheBrandBuilder

 

 

Comments: 68
Kate Headen Waddell - Wed Sep 19, 2012 @ 12:10AM
Comments: 19

Buzzwords.jpgI have noticed a growing trend lately. There are some big stones being thrown around, and the single, defenseless target has been getting pretty bashed up. Yes, it’s true. Buzzwords have been getting a bum rep. In the marketing blogosphere, it seems everyone’s a critic, and buzzwords simply aren’t able to fight back for themselves. So thought I would take up the cause and make a case for buzzwords.

I agree that if I were writing a novel I would want to avoid phrases that most would consider cliché. They would mark me out as unoriginal and unimaginative.

But like much else in the B2B marketing copywriting world, to excel at marketing copy you should take the rules of non-fiction writing and turn them on their heads.

  • Start with the punch line.
  • Spell everything out for your reader.
  • Use buzzwords whenever possible.

 

Buzzwords make your writing clear and concise

There is a reason buzzwords graduated from the world of regular workaday words and started buzzing. They have resonance. They clearly and quickly impart a concept that would otherwise take your reader down a long path of modifiers, parenthetical expressions and adjectival clauses.

For example, I could say “the main strengths, primary activities or strategic advantages of your business.” Or I could say “core competency.” Which one more quickly gets my idea across? Yet “core competency” has been singled out lately as one of the worst offenders.

I could say “that mystical, ineffable je nesais quoi your company brings to the table that no one else can.” Or I could say “Unique Value Proposition.” Which one does a busy CEO want to read?

What about “streamline,” “Big Data,” “intellectual capital” and “consumerization”? You could figure out several different ways to say these, but doing so simply makes your reader have to stop and think about the words on the page rather than the product you are trying to showcase.

Unlike the author of the Great American Novel, we marketing copy writers are trying to take ourselves out of the spotlight so that our clients can shine. The reader needs to be thinking about solutions to problems, not what a clever turn of phrase you used instead of “Crowdsourcing.”

Of course, I am not advocating writing sentences and paragraphs that consist of long strings of buzzwords that sort of sound impressive but don’t really mean anything. Far from it. Your copy should be engaging, compelling and unique. But it should also be easy to read and understand. And that’s where a judicial use of the latest industry terms (Gotcha - buzzwords!) can really shine.

What’s your opinion on buzzwords?

Do you have any you love – or love to hate?

About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, blogging and other B2B marketing tools. You can visit her website at www.smartb2bmarcom.com.

Comments: 19
Savvy Sisters - Fri Sep 14, 2012 @ 08:30AM
Comments: 23

Savvy Week in ReviewLabor Day has come and gone, the kids are back in school, and everyone is settling into their post-summe routines. Here at Savvy (in between projects) we're enjoying the enthusiasm of our fellow bloggers as they crank out more awesome content for our reading pleasure. Must be something about fall being in the air, but everyone seems to be really on their game these days! 

Here are some of our favorite post picks from the week. Enjoy & see you on the other side!

The Savvy Sister

Landing Page Optimization: 5 questions to ask for a quick win by @MktgExperiments

Case study with well-defined lessons and easy-to-implement findings. 

Three Questions Your B2B's 'Story' Must Answer via @MarketingProfs

Short. Sweet. Very valuable.

Email Deliverability Tips by @bekdavis

Smart, solid tips. Extra points for using "obfuscate."

Inspiring Content: Inspire Yourself First by @RichBecker

Are you bored? If you are, your content will be boring. Get inspired and produce inspiring content.

Overwhelmed by marketing? Start marketing. by savvy sister @suddenlyjamie

Are you suffering from marketing paralysis? Here are some tips to bust you out of that rut. 

Making Assumptions About The Buyer's Journey by

Ardath Albee reminds marketers what it takes to truly understand where buyers are in the decision-making process.

Definitive Guide to Social Marketing via @JasonMillerCA

Check out this 82-page guide for a comprehensive look at the why and how of B2B social marketing.  

 

... and in case you've been working too hard this week: 10 Ways to Rejuvenate Your Brain While You Work by @Emergenetics_

 

And last, but not least, a little wisdom from the fabulous Roald Dahl whose birthday was this week:

"A little nonsense now and then is relished by the wisest men." - Roald Dahl

 

Go have yourself a little nonsense! 

 

 

 

Comments: 23
Comments: 18

You might have noticed that the SavvyB2Bmarketing.com blog is a labor of love.  People often ask me if I can monetize the fruits of my efforts on this blog.  I can’t.  I wouldn’t even try because that isn’t what I went into it hoping for.  What I can say is if you want to be sent lots of free business books then blogging is a great way to acquire more than you can possibly handle  Publishers like to send their books to bloggers in hopes they will be reviewed, promoted and exalted.  I skim everything I get but I really only read about 25% of what I get sent.  I try to find homes for the others with more appropriate readers.

 

coverside.jpgLast month I received a gem.  The Book of Business Awesome / UnAwesome by Scott Stratten arrived in the mail just as I was heading out to take my daughter to her tutoring session at a local library.  I figured I would skim it for the first 15 minutes of the session and then I would be in a great place to find something better to read.  I read this book for the whole hour.  The book is really two books in one.  Half the book highlights businesses who succeed in engaging customers and employees and then on the flip side it highlights those who have made the big blunders.  The chapters are short but they back a punch because they get right to the point.  Instead of wasting a lot of ink with rambling back stories Stratten give you just enough to set the scene and then gets to the heart of the Wow or Flop of each example.

 

One of my favorite chapters on the “UnAwesome” side includes the following excerpt:

 

Chapter 13 - Kids Don’t Play in Crappy Playgrounds

 

Numbers give you only half the story.

 

I was doing a webinar for the apartment managers industry when I realized data can be dangerous.  A person listening took issue with my suggestion that Facebook was a great place to create a virtual community for people living within their properties.  She quoted a statistic about how unsuccessful industry Facebook pages had been in the past.  She had taken the data and come to the conclusion that focusing on Facebook was entirely a waste of time for apartment managers.

 

This assumption could not be more wrong.  Let me explain why.

 

Let’s say 20 properties in her city all had playgrounds on their properties.  The playgrounds included one rock, a broken bottle and a dead bird.  If you surveyed those apartment dwellers, data would show that nobody used the playgrounds.  Ever.  We could take that information and conclude, as the women had, that there is no reason to add a playground to your new apartment complex.  After all, no one would be using it anyway.

 

The reality is, it’s not that apartment complexes don’t need playgrounds.   The conclusion should be that kids don’t play in crappy playgrounds, rather than make it as simple as taking the data and drawing a conclusion about playgrounds, or Facebook pages, in general.  We need to look at the quality of these and the why behind lack of use.

 

Honestly the book is worth its purchase price ($24.95 US) simply just for the new acronyms you need to learn before everyone is using them on Twitter and you are baffled.  My favorite was FUCC and its nearest cousin the Double FUCC’ed.  If you don’t know this acronym I will give you a clue.  One of the examples in the books of FUCCing is “Tweeting someone about your Facebook fan page as soon as that person follows you on Twitter.”  Stratten suggests this is like “shaking someone’s hand at a networking even and then asking if he or she wants to go to another event down the street.”

 

Just so you don't think I only read the “unAwesome” side of the book I will give you brief example of the Awesome side as well.  Chapter 7 - I Think Geeks Rule begins with “Your online front line, the people who are emailed and chatted with every day about problems, can save your brand and reputation on a daily basis”.  He goes on to share an actual customer service online chat experience he had with ThinkGeek.com.  I personally have a love/hate relationship with companies that offer a “chat with a rep now” button on their website but if I got more Awesome responses like Stratten shares here I would probably feel more positively about them.  Lets face it most the time even mediocre customer service seems stellar these days!

 

Perhaps the most awesome thing about Scott Stratten and his publisher is that when I contacted them to say I actually read and liked their book and would be featuring it on the blog they sent me an extra copy to give away.

 

So give me an example below in comments of something Awesome or UnAwesome you have experienced as a customer or employee and you will be entered into a drawing for a copy of the book I will give away 9/30/2012!

 

Tags: Book Review
Comments: 18
Comments: 36

Savvy is please to have a guest contribution from Erin Payer of Pipitone Group.  Erin is a regular contributor to their blog and to LinkedIn Answers

There is a certain sense of personal satisfaction in knowing you are “beating the competition.” Being able to say you’re crushing Competitor X with 2,000 Facebook fans compared to their measly 600, or quadrupling your impression levels vs. their’ s via banner advertising, or dominating them in the print space via ad recall rates, just feels good. I mean, take a look at the screen grab below. Life’s pretty good if you’re the blue line, right?

Competitive_Benchmark.jpg

  

 

 

 

 

 

 

 

 

But how do these metrics really benchmark the performance of your marketing strategy? Furthermore, will your CMO or CEO really care when they’re concerned with how marketing has influenced revenue, customer acquisition and market share? (Hint: probably not).

 

The “So What”

Benchmarking is all about the “so what”. So what if your brand has 2,000 Facebook fans if you can’t attribute social activity to increases in business inquiries or customer retention. So what if your company’s website has 1,000 more unique visitors per month than your competitors’ if those visitors aren’t aiding your conversion rates. 

 

The “so what” is completely dependent upon the metrics you’re using to determine success. And unless you’re focusing on the right success metrics to measure your own marketing, competitive benchmarking will provide little insight into whether or not you are making any marketing gains. 

 

So, if you aren’t currently benchmarking your company’s marketing efforts properly, where should you begin? 

 

Priority number one with benchmarking is to leave vanity metrics at the door and define key performance indicators (KPIs) that really matter. Defining KPIs in certain selling environments (like B2B) can be tricky. So let’s take a look at an upper funnel metric that can be applied to a wide range of industries.

 

New Visitor Acquisition Rate (per marketing channel per campaign)

 

This is a particularly good metric for branding/awareness campaigns when the goal is to attract new prospects and to share your company’s value proposition. Let’s say your company launched a new, more sustainable version of an existing product line and it’s your marketing team’s job to generate product awareness. Using new visitor acquisition rate as a metric, a valuable report may look something like this:

 

New_Visitor_Acquisition_Channel_Performance.jpg

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This report does a couple of things:

 

  1. It tells you that search is the top performing awareness medium for driving your company’s product sustainability message. 
  2. It tells you that there’s room for improvement on the organic search side in order to capture awareness without having to pay for continued ad costs.

 

From a metrics report, a benchmark is born.

 

With a plan in place to exceed Google paid search new visitor acquisition rate of those interested in your company’s sustainability message via organic search, and having a baseline to refer back to overtime, a benchmark report may include something like this:

 

Valuable_Benchmark_Report.jpg

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A seemingly straight forward report, yet backed by strategic insight and a metric that matters; and with the added benefit of building context around why you are doing SEO: to progressively increase interest and awareness of your company’s sustainable product line.

 

So what matters to you and your business? Maybe it’s not awareness, maybe its retention, or maybe its upselling.  What metrics do you have in place to measure success and how are you using those metrics to create benchmarks for constant improvement?

 
Comments: 36
Savvy Sisters - Fri Sep 07, 2012 @ 07:00AM
Comments: 33

Can you believe it's already September?! As we all savor the last official moments of summer (even as we've moved into autumn mode), make sure good reads are on your to-do list. We've pulled together our favorite ones of the week here. Sit back, relax, and enjoy!

Savvy Week in Review

 

The Savvy Sister

 

How Selling Patiently Can Increase Your Online Sales by @KISSmetrics

Patience is a virtue, though not often in the world of marketing. However, in this detailed post (with case studies), you'll see why waiting for the sale can work wonders for your conversion rate.

The Ultimate Guide to Content Planning by @SEOmoz

A process, some tools, and a few great links. Excellent overview with some helpful details.

10 Habits of Highly Successful Bloggers by @WritingH

Anyone who blogs knows it's a discipline that takes practice and perseverance. This is a great list of tips to inspire and inform.

2 Key Ways to Advertise on Twitter Without Spending a Fortune by @jeffbullas

Had no idea.  Pretty interesting. 

All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks – by @noyesjesse via @eloqua
This is a fun post from Jesse Noyes at Eloqua about who people want on their content marketing dream team.
 
Opening My Kimono: A Case Study of My Own Site – by @diannahuff
It’s always fun following Dianna Huff, and now she shares her latest insights as she markets her own business. Check out the eBook.

The Ultimate Guide to Content Planning by via

A thorough review of how to structure your content to take advantage of Google Penguin.

Distilling the Magic and the Mystery that is Content Marketing Success via @junta42

This post sums up the wisdom shared by Marcus Sheridan (aka The Sales Lion) at the recently wrapped Content Marketing World conference.

 

Comments: 33
Wendy Thomas - Wed Sep 05, 2012 @ 11:53AM
Comments: 22

I’m seeing a disturbing trend and it’s putting a bit of a chill in my spine.

I know that this is an election year and the two parties are desperately trying to distance themselves from each other in ideology, but is anyone else getting the feeling that women are walking around with a large target on their backs?

The topic of women has become a major talking point in this election (and regardless of your views on abortion, you can’t have a discussion about abortion without talking about women.) Politicians and Religious leaders (and if you don’t know the difference between the two, join the crowd, it’s getting more and more difficult to tell one from the other) don’t want women to have abortions; and they don’t want women to have health services at places like Planned Parenthood (because they provide (legal) abortions.) We also have morons who are blaming women for getting pregnant during a rape (if they *really* didn’t want to, their bodies would have shut down and prevented it - talk about blaming the victim.) The role of women in our society could very well be re-defined with the results of this upcoming election.

And it frightens me.

On top of all this, we’re on the verge of potentially electing a President of the United States who believes that a husband should be the only person who knows his wife’s “secret” married name so that when he passes over to the great beyond he can call out her name and bring her over. If she pisses him off during this life time, too bad for her, hopefully they serve beer in purgatory.

The wise guy in me wants to ask, “is that any way to treat a lady?” but the woman and mother in me asks, “is that any way to treat another person?”

In an article I read on Michelle Duggar, the conservative Christian woman with a TV show and who has 19 kids, she was talking about how to take care of your hair (it should not be cut) to make it pleasing for your husband. Really? Tell your husband to please his own damn self.

If you are an out-of-work middle-aged woman, good luck with that. According to an article on ABC, Margaret Huyck, the president of OWL’s national board, says of a report they conducted:

“We just have a long history of discounting older women as productive workers” The report finds the pay gap grows wider as a woman ages. For workers age 16 to 19, women earn 95% of what men do. Between ages 35 and 44, that drops to 80% and by age 65, women are making 76% of what males the same age make. “We’ve got women who have a lot of skills and who have experience, and that should be used. We need them, you know, contributing to the social system, and we need them to get compensated for it.”

Women are being marginalized left and right.  

And to add insult to injury, the pen company Bic has just released “Bic for Her” pens in pastel colors. They are slimmer (no doubt for our more delicate hands) and have an easy glide to them. “Feel the smoothness” the packages seductively call to us.

It’s a world that’s gone mad - on the one hand we recently had outstanding examples of women’s strength (sorry Michael, but the women OWNED the Olympics) and on the other hand we have a pen manufacturer making pretty writing utensils for the fairer of the sexes - it's getting more and more difficult to be heard. "Hold on to who you are," I tell my teen daughters, "Be strong and don't be afraid to show that strength." But like the Whos in Horton Hears a Who, my message is not being properly heard due to all the competing noise out there.

Women are in trouble. Not only in the political arena but also in the marketing arena. When major companies start manufacturing pastel products specifically intended for grown (GROWN!) women, there’s a trend a-brewin' and despite what the marketers may believe, it ain't pretty.

In fact, I might even go as far to say, that if they continue, it's gonna get ugly, very ugly.

Trust me that I’m not alone when I say that I want my health services. I want to make decisions about my body. I want a job when I get older. I want the respect given to any other person in our society. And I sure as hell don’t want a pastel pink pen to use when I write my letters of protest.

Wendy Thomas is a writer, journalist, and blogger on subjects ranging from social networking and e-marketing to owning backyard chickens. She spent more than 20 years as a technical writer and has taught classes in technical writing and instructional design both at the graduate and undergraduate level. Through her business; Jackson and Thomas e-Writing, her work with marketingprofs.com, and as a Savvy Sister at savvyb2bmarekting.com, she regularly consults with companies advising on best practices to use when trying to effectively get their brand and platform recognized on the Internet.

Wendy has been a guest speaker, a columnist, and has been published in regional and national newspapers and magazines, as well as on many blogs. You can contact Wendy at Wethomas@gmail.com.

Comments: 22
Heather Rubesch - Tue Sep 04, 2012 @ 08:22AM
Comments: 74

Many content marketers still struggle with SEO.  They know how to produce and curate quality content but getting it found by Google-bots is more of a challenge.  ROI DNA has put together a valuable infographic with ten easy to implement steps to increase your SEO reach.  It also shows the spectrum of implementing a portion and the sliding scale of partial SEO optimization.  Will you take the full plunge or keep your water wings on in the shallow end?

SEO-Infographic-v4.png

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Tags: SEO
Comments: 74
Jamie Lee Wallace - Fri Aug 31, 2012 @ 09:30AM
Comments: 22

 

Savvy Week in ReviewWell, the kids are back to school and maybe it's time for us marketers to get back to class, too.

Fall is full of conferences, webinars, and - of course - excellent blog posts. Here are this week's picks for the best, brightest, and most thought-provoking. A gold star to each and every blogger on the list!

The Savvy Sister

How to Tell A Story…Watch This And Be Inspired by

A terrific -- and moving -- example of how to draw an audience in and keep them hanging on your every word.

3 Parts Of A Complete B2B Search Landing Page by via

3 tips to make sure your landing pages answer the right questions.

How to Optimize Content When You Don’t Know Jack about SEO by via

Simple techniques to optimize content for search engines.

How to Cover Your Bases When You’re Covering Live Events by via

Our own Michele Linn shares numerous ways to capture and pass along content from conferences.

The Facts and Figures about the Power of Visual Content – Infographic by @jeffbullas

It's official. People like pictures. If you're only telling your story with words, you're missing a huge audience and a huge opportunity. 

Five Things Bacon Can Teach Us About Content Marketing by @JasonMillerCA via @SpinSucks

Mmmm. Bacon. Good.

The 5 Killer Fast Company Posts You'll Never Find by @davidbrier

Good stuff on branding - now "lost" in the Fast Company archives, but still accessible via these direct links.

5 Steps for Multivariate Testing Your Online Marketing by @WriteOnTheDot via @JayBaer

Nice walk-through on what and how to test. 

How to Make Your Own Rules by @lizstrauss

Some people will find this exhilerating. Some will find it terrifying. How you react may indicate how far you can take your marketing success.

 

 

 

 


 

Comments: 22
Jamie Lee Wallace - Wed Aug 29, 2012 @ 03:16AM
Comments: 128

 

mymindmapnewsmfilter.jpgDoes taking on branding projects make you feel slightly nauseated?

If someone asked, could you name your brand’s value proposition?

Do you have a snappy elevator pitch?

How about a messaging matrix?

 

If you find yourself tasked with this kind of brand development project, no one would blame you for feeling a bit overwhelmed. After all, these are Big Ideas you’re trying to capture. They don’t typically just sashay in and settle down for tea.

Instead, there is usually a sort of cat-and-mouse game. You chase shadows and random lines of thought. You review a LOT of reference materials – internal input, C-level notions, customer interviews, market research, existing brand content. You have a brilliant idea that later turns out to be crap. It can shake even the most battle-scarred marketer to her core.

When I tackle any kind of Big Idea project – like developing branding assets – I have one secret weapon that gets me started in the right direction each and every time: mind mapping.

 

Mind whatting?

I first learned about mind mapping five years ago when a west coast client turned me onto a software program called MindJet Mind Manager. He used it for creating site maps, but I was about to discover how it could make marketing magic.

Invented in the 1960’s by Tony Buzan, mind mapping is a note taking and brainstorming method that allows you to think visually. Its non-linear, free form style encourages an uninhibited flow of thoughts that help you uncover ideas that might otherwise have remained hidden. Its visual nature allows you to easily see connections between overarching themes and individual ideas.

Um … isn’t that like outlining?

No. An outline is a linear structure with a rigid hierarchy. An outline is what they taught you to do in school – all those Roman numerals and small letters. A mind map is a living ecosystem where all your thoughts and data points are connected and can interact with one another. Unlike the many inflexible forms of documentation marketers might be familiar with (the project schedule, scope of work, budget, proposal, RFP, etc.) mind mapping is designed to inspire creativity. It’s not meant to nail anything down. It’s meant to purposely send you off on tangents … and then help you tie those tangents into a coherent story.

Over the years, I’ve found that when I work with a mind map I solve my idea generation and organizational problems much more quickly than if I used traditional means. Being able to see each element of the puzzle in the context of all the other elements provides helpful perspective and then – click! – everything starts to make sense.

So, how do I do this mind mapping thing?

There are many software programs available, but – having used only one – I don’t feel equipped to recommend any particular version over another. Luckily, my favorite method of mind mapping doesn’t require any software. All you need is a blank piece of paper (preferably large) and your favorite pen (colored pencils and markers optional):

  • mindjet_mind_map.jpgStep 1:Take a deep breath, clear your mind, and relax your muscles (especially those pesky neck and shoulder muscles). This is a creative exercise – you need to prepare for your muse. Loosen up. Put your internal editor outside and lock the door. Get ready to have some fun.
  • Step 2:Write your topic or central theme in the center of the paper. You can draw a shape around it if you like. You can also use an image to represent the topic. (Remember this is a creative exercise – doodling is good for sparking creativity.)
  • Step 3:Draw a line starting at your central topic and branching out across the paper. Write a sub topic (preferably just one word) either along the wiggly line or at the end of it. Notice how the wiggly lines start to look like a neuron. That’s intentional. Let’s get those synapses firing!
  • Step 4: Repeat Step 3 – sometimes from the main topic and sometimes from one of your sub topics. If you see connections, you can draw lines between topics. If you see themes emerging, you can play with color-coding. Don’t hesitate to write down things that seem crazy or out of place.
  • Step 5:Once you have all your ideas down, you should walk away for a bit. No, I mean it. Just walk away. When you come back, look at your mind map with fresh eyes, paying particular attention to how you’ve grouped ideas under themes. At this point, you may want to start moving things around. Re-organizing is obviously much easier with software, so if you’ve started your mind map with pen and paper, this might be a good juncture at which to transfer it to a digital medium.

 

As an example, if I were working on a brand development project, I might start with the following sub-topics: Company, Customers, Employees, Products, Service, Competition, and Philosophy. From there, I can start brainstorming around each of those topics and branching off into more and more detail. The sub-topic “Customers” might, for instance, branch out into hopes, fears, complaints, accolades, needs, etc. I do my first draft of a branding mind map while I’m reviewing all my reference materials – making notes about key ideas and words, and adding reference links so I can find key information later on.

 

In addition to easily being able to move topics around, using a software program like Mindjet gives you many other organizational tools. I love the little flags and other icons that help me visually identify big ideas and idea threads as well as items that have questions, need more exploring, or are ready for review. I also love the “notes” tool that lets me append notes to any item on my mind map – so I have room to capture notes as I review the mind map with clients. Assigning clickable URLs to topics is also very helpful, allowing me to link directly to existing client and competitor content for quick reference.

 

Whether you’re working on paper or screen, after a while you’ll probably find that you’ve mind mapped yourself right off the page. You’ll have tons of fresh ideas to play with – many of which probably would never have occurred to you if you’d been using an old school outline. Even better, you’ll have an easy-to-read, visual map that makes the connections between ideas jump off the page. You can connect the dots easily. Now, the project that was freaking you out looks like a fresh canvas, and you feel like Monet on one of his more inspired days.

 

What do you think? Have you tried mind mapping? How has it worked for you? If you haven’t – do you think you might give it a shot after reading this?

JME5670V2thumbnail.jpgAbout the Author: Jamie is a freelance strategist, teacher, and copywriter who partners with solo entrepreneurs to define and market their brands. Her specialties include brand development, social media strategy, and content marketing. Enjoy more of her posts, visit her site at Suddenly Marketing, or drop her an email.

More posts by Jamie.

Comments: 128
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