While summer may be slipping away, great reads on the blogoshere are holding steady. We've rounded up a few of our faves from this week. Enjoy!
Make Your Content Do Double Duty When Writing to Multiple Audiences by @diannahuff via @junta42
How do you best connect with all the people involved in today's B2B buying decisions? Dianna Huff offers practical tips for cost-effectively addressing more than one audience.
If you've ever asked yourself this question, this well thought out and thoroughly researched post by Adam Needles will surely clear up it up.
Three Ways to Kick-Start a Sales Cycle by @corpv via @MarketingProfs
MarketingProfs recycles an evergreen post by Tim Riesterer of Corporate Visions, spelling out how to create preference vs. parity in your value propositions.
Where does "tone and voice" fit into your content strategy? - by @KathyHanbury
I like how Kathy Hanbury breaks down these two concepts to make your web writing stronger.
While most companies can't communicate in a highly-personalized way to every customer, Joseph Stucker of tippingpoint labs provides some ideas on what you can do with your content to help it resonate a bit more with your audience.
If you have ever been involved in the process of approving content, you know it can sometimes be a painful and slow process. Here are some tips to make the process run more smoothly.
Eloqua developed a persona who is expert in "coffee and revenues" to help it launch a series of marketing-related guides, each meant to be consumed in the time it takes to drink your morning cup of joe. Check out the video for a chuckle, and download the first guide to get up to speed on lead scoring.