Savvy Week in Review - August 6

Savvy Week in Review - August 6
Savvy Sisters @savvy_b2b - Fri Aug 06, 2010 @ 12:22AM
Comments: 13

The summer seems to be flying by. But that hasn't stopped us from taking the time to Savvy Week in Reviewdigest all the food for thought out on the blogosphere. Here's a roundup of this lots of great reads from this week - enjoy!

The Savvy Sisters

Your Prospects Don’t Know Who You Are by @diannahuff

A clear call to action for B2B organizations: stop being so egocentric and start being helpful instead.

Adapt Your Marketing to the Five B-to-B Decision Stages by @netatlantic via @direct_mag

Tom Bishop of Net Atlantic explains how to best reach prospects at each stage of the buying cycle.

13 qualities of a good social media voice by @CKochster

Do you need to guide employees on how to speak for your organization in the social media realm? Chris Koch spells out the the nuances for you.

Strengthening thought leadership marketing: Five steps to excellence by @robleavitt

Rob Leavitt helps us understand what separates the best from the rest when it comes to thought leadership marketing.

Website Conundrum: Design vs Content by @globalcopywrite

While most web projects tackle design before content, Sarah Mitchell reminds us that content should come first.

Vital Statistics for B2B Marketers by @jonbuscall

Check out the video in this post. Not only are the stats interesting, but it's a great example of how to do a video.

Practical B2B Blog Strategy by @jonbuscall via @b2bbloggers

A good read from Jon Buscall that provides a useful perspective on B2B blogging. As he says, this isn't something typically best measured with the mantra "engage and start a conversation."

Kick Ass Kickoff Meeting by Kevin M Hoffman via @alistapart

Before you start any web project, ask these four questions - these are great!

B2B Social Media - Provide a Solution by @scottgould

Scott Gould of Like Minds reminds us that social media isn't just about creating interest, it's about providing solutions. Post includes a video of David Cushman talking about "a new era for specialist media."

New B2B Marketing Daily Newspaper Launched by @johnbottom

This is in beta, but worth a look. is a free, online app that lets you create a virtual newspaper based on a twitter hashtag, network, or list. The results can be a little wonky, but it's a fun format for cruising the content of a twitter stream.

Should You Write Your Blog, or Engineer It by @markwschaefer

This question is coming up more and more as new businesses get into blogging. Should you focus more on writing, or using tactics like key words? Mark brings some great insight to the topic, and - as always - the {grow} community gets into a robust conversation in the comments section.

Offer or Sell - by @tamadear of Brass Tack Thinking

We stopped the presses to add this post into the wrap-up. Tamsen S. McMahon uses only 110 words to break down the difference between offering and selling. If you can read this and really "get" it, you'll be well on your way to the kind of authentic and on-target marketing that will make you a success without stealing your soul.

Comments: 13


1. Mark William Schaefer  |  my website   |   Fri Aug 06, 2010 @ 02:14AM

Thanks for including my post in your excellent round-up ladies. I am always so happy to make the cut! : )

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