Here it is -- our suggestions for thought-provoking blog posts you should check out. Enjoy. And happy Friday!
The Savvy Sisters
How to Turn a Trade Show Speech Into a Podcast That Becomes a Lead Machine
Read how a software company turned a client's speech at a trade show into an educational podcast, used it in a lead generation campaign, and attracted millions of dollars in new business.
Interview with Chris Cottam, [formerly European Marketing Manager, HP], discussing his views on the IT buyer, how to reach them, and how the downturn is changing their behavior.
Imparts great insights and valuable lessons for product marketers at startups
Andy Sernovitz highlights the difference between earning word of mouth and paying through the nose for advertising. Great video of Geek Squad's CEO, Robert Stephens, presenting on the same topic - lots to think about.
Chris Brogan tells it like it is ... again. A brief manifesto on how to walk the walk instead of just talking about yourself.
In his new blog, Joe Pulizzi outlines the people who are driving the need for custom content.
Sherice Jacob at Copyblogger gives some great tips on rethinking the way you are presenting your message on the web.
Talks about how empty storefronts are the new "billboards" in the down
economy. Everything from Intel to new movie releases are buying up high
foot traffic store front windows for custom ad messages.