This Roadtrip addition is the new super 8 lane highway edition. Social Media might be the newest adventure in the B2B arena but it is certainly been a topic of lots of activity on the Savvy blog over the last 2 years. As we become a more mobile and on-the-go society social media is the way we are most likely to stay in touch while we roadtrip. What else are you going to do during all those orange barrel and flight delays!
20 Support Cases for Using Social Media in B2B Marketing
If you’re still in doubt, here are 20 arguments in favor of giving social media a try. Go ahead - try them on and see if one is a good fit for your business.
WTF? B2B, Lighten Up Already. 7 Examples of Humorous B2B
People want more from your marketing than just information. They want to be entertained. That’s right - entertained. Here are 7 examples of B2B campaigns that tickle the funny bone to make an impression.
Are we making money yet? – a lesson in Social Media ROI
Upper management wants to know if all this Tweeting and Facebooking is making you money. Put the right pre and post campaign measurement tools in place to make sure you can show the success you create.
78 Questions to Ask Before Launching a Blog
78 not-so-tough questions that will help you define the purpose, structure, and strategy for your blog. Answer these and get that blog up and running!
Save Time and Stress - Blog Editorial Calendar Template
A blog is a big commitment. There are lots of details to track and manage. How can you handle it all with grace and elegance? An editorial calendar. Check this post for all the how-to’s and a handy-dandy template download.
Important Social Lessons from Avatar
Yes, sometimes we get our SciFi geek on. But, seriously, this year’s blockbuster is chock full of startlingly clear social media lessons.
Simple Social Strategy
Getting started in social? Here’s a quick, down ‘n’ dirty strategy guide that will get you rolling in the right direction.
When Viruses Really Make You Sick
Going viral is great, but some “marketers” go way over the top. When does Guerrilla Marketing become SPAM? Check out this post to find out how to walk the fine line.
Blogging for Position – How to Set Up and Run a Keyword Blog
Want to boost your SEO to get to the top of Google faster? Starting (and keeping up) a keyword blog is a great way to nudge your numbers.
Social Marketing FAIL - How not to use Twitter
The title says it all: get relevant and timely tips for being ready for Prime Time before you post your first Tweet.
If You’re Not Doing This with Twitter Already You Should Be
Forget special offers and nurturing brand ambassadors. Brand protection is one of the most critical activities bigger companies need to be using social media for -- but most miss the boat. Get the basics here.