Once again, we bring you our favorites from across the blogosphere. Hope you get as much inspiration, insight, and enjoyment out of them as we did.
Enjoy - and have a wonderful weekend!
The Savvy Sisters
B2B Purchasing: A Risky Proposition
Galen DeYoung, Managing Director of Proteus SEO explains what you can do online to assure B2B buyers that they're making the right choice in choosing your company's offerings.
Detecting Buyer Roles in B2B Marketing
Explains how to detect B2B buyer roles by understanding what they're searching for on your site.
Improve B2B Conversion Rates by Reducing Buyer Risk
Using a thought-provoking Enquiro study as a jumping off point, this post suggests what B2B marketers can do to increase registrations, quote requests, and purchases.
Mapping your Content to Reach the Right Technology Buyers
TechTarget explains the importance of creating content that will appeal to prospects who are ready to make a short list of vendors for final consideration.
Why Google Analytics May Not Be the Best Choice for B2B Marketers
Here Galen DeYoung summarizes key findings from a Business.com study of more than 27,000 B2B web sites and explains how incomplete information from analytics tools can lead to flawed decisions.
Pictures and Ideas for Powerful Whitepapers
Scott Sehlhorst of Tyner Blain LLC suggests ways to combine the idea-creation advice from Made To Stick by Chip Heath and Dan Heath with the image-creation advice from Back of the Napkin: Solving Problems and Selling Ideas with Pictures by Dan Roam. (And references a blog post by one of the Savvy Sisters.)
ZDNet Series on How the Fortune 500 are Using Social Media
Interviews with folks from Duke Energy, Intel, Texas Instruments, Cisco, Newell Rubbermaid, and OfficeMax about their social media strategies. Also features interview with Jeremiah Owyang of Forrester about his prediction that "The recession will force revenue results out of social technologies."
When to Avoid Social Media
Outlines five situations that might cause marketers to rethink a social media strategy.
Q&A with IBM's Sandy Carter: What's the Recipe for Marketing Success with Social Media?
Good interview about using social media in a large B2B organization (although insights apply to businesses of any size).
People Just Want to Know What's in it for Them
A few solid tips on translating what you do into something your listener/reader will care about.
Sales vs Marketing
Sometimes the less said the better ... genius.
Terrified of Public Speaking?
Diana Huff shares some links and tips for smoothing out your presentation styles.