Happy Friday, everyone! Even though it was a short week in the states, there was no shortage of great content around the blogosphere. Hope you find some nuggets of inspiration in these like we did.
Take Your Content Strategy Up Stream by @ardath421
Already have a content strategy in place? Ardath Albee offers concrete ideas for attracting more leads and improving response to your content.
3 nimble trends changing content and marketing by @chiefmartec
Scott Brinker explains how three key principles from a new report, Nimble: Publishing in the Digital Age, apply to everyone distributing content on the web.
Using Content Marketing To Make Sales and Eliminate Puffery by @RussHenneberry
Russ Henneberry challenges companies to stop beating their chests and instead prove their worth by delivering valuable content -- and offers a few examples of how it can be done.
12 Tips for Formatting Better Blog Posts by @Patsiblogsquad via @junta42
Patsi Krakoff dishes out some helpful tips for boosting the impact of your blog posts.
Be a B2B Idea Generator - by @martinehunter
Martine Hunter of MLT Creative suggests some ways to boost your creative thinking power. Ever heard of "Absence Thinking?"
The Value of Story? About 2,776%! - by @dougkessler
Doug Kessler recounts the outcome of a very interesting experiment (by a NY Times columnist) in using stories to increase perceived value. Made me think of the old J. Peterman catalog. Interesting stuff.
5 Steps to Optimizing Content for the Web - by @johnsondirect
This is a long one, but worth a read. Anthony Piwarun gives an in-depth overview of Johnson Direct's "Direct Branding" + SEO methodology.
The Big Mistake Most Companies Make in Content Marketing - by @fearlesscomp
Jeff Ogden identifies a big pitfall for many companies trying to do the right thing with content marketing, and then links off to some free tools that help mitigate the problem.
6 Ideas to Build Social Media Momentum - by @markwschaefer
Mark takes us on a little bike trip off the beaten track, and - along the way - shares great ideas for jump starting your social scene. For even more juicy bits, read the comments.
What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of Blogging - by @lisapetrilli via @MarketingProfs
Talk about inspiration and a smart plan. Lisa Petrilli provides some insight into her first week of blogging (which launched last week). Definietly a blog to check out.