Savvy Week in Review - June 4

Savvy Week in Review - June 4
Savvy Sisters @savvy_b2b - Fri Jun 04, 2010 @ 12:17AM
Comments: 21

Savvy Week in ReviewHappy Friday, everyone! Even though it was a short week in the states, there was no shortage of great content around the blogosphere. Hope you find some nuggets of inspiration in these like we did.

The Savvy Sisters

Take Your Content Strategy Up Stream by @ardath421
Already have a content strategy in place? Ardath Albee offers concrete ideas for attracting more leads and improving response to your content.

3 nimble trends changing content and marketing by @chiefmartec
Scott Brinker explains how three key principles from a new report, Nimble: Publishing in the Digital Age, apply to everyone distributing content on the web.

Using Content Marketing To Make Sales and Eliminate Puffery by @RussHenneberry
Russ Henneberry challenges companies to stop beating their chests and instead prove their worth by delivering valuable content -- and offers a few examples of how it can be done.

12 Tips for Formatting Better Blog Posts by @Patsiblogsquad via @junta42
Patsi Krakoff dishes out some helpful tips for boosting the impact of your blog posts.

Be a B2B Idea Generator - by @martinehunter
Martine Hunter of MLT Creative suggests some ways to boost your creative thinking power. Ever heard of "Absence Thinking?"

The Value of Story? About 2,776%! - by @dougkessler
Doug Kessler recounts the outcome of a very interesting experiment (by a NY Times columnist) in using stories to increase perceived value. Made me think of the old J. Peterman catalog. Interesting stuff.

5 Steps to Optimizing Content for the Web - by @johnsondirect
This is a long one, but worth a read. Anthony Piwarun gives an in-depth overview of Johnson Direct's "Direct Branding" + SEO methodology.

The Big Mistake Most Companies Make in Content Marketing - by @fearlesscomp
Jeff Ogden identifies a big pitfall for many companies trying to do the right thing with content marketing, and then links off to some free tools that help mitigate the problem.

6 Ideas to Build Social Media Momentum - by @markwschaefer
Mark takes us on a little bike trip off the beaten track, and - along the way - shares great ideas for jump starting your social scene. For even more juicy bits, read the comments.

What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of Blogging - by @lisapetrilli via @MarketingProfs
Talk about inspiration and a smart plan. Lisa Petrilli provides some insight into her first week of blogging (which launched last week). Definietly a blog to check out.

Comments: 21


1. Mark William Schaefer  |  my website   |   Fri Jun 04, 2010 @ 06:04AM

This is such a valuable service. I love being introduced to new ideas and new bloggers through this weekly round-up. Great job! And thanks so much for including my post!

2. Jamie Wallace  |  my website   |   Fri Jun 04, 2010 @ 06:56AM

@Mark - So glad you find value. As for including you - I'm finding it hard NOT to include you. Grt stuff this week - as usual. You make it hard to pick just one.
... still waiting for your viral video, though. ;)

3. Scott Brinker  |  my website   |   Fri Jun 04, 2010 @ 08:36AM

Thanks for including my post in your weekly wrap-up! Great collection of articles -- good post-lunch reading.

4. Graytuna  |  my website   |   Fri Jun 04, 2010 @ 09:42AM

Happy friday Savvy, Scott and Mark!

This "Week in review" post must really belong to the group of the most valuable blog posts on a Friday! Awesome stuff...

5. Billy Mitchell  |  my website   |   Fri Jun 04, 2010 @ 09:45AM

Life is too short to drink bad coffee or waste time on useless content. So I choose to drink the good stuff every morning at work as I start my day reading the latest feed from The Savvy Sisters.

I have discovered that I not only get a good buzz from the fresh-roasted, course ground magic beans, I get great ideas from your always interesting and informative articles and highlighted posts from others you recommend.

I believe it was discovering the Savvy Sisters that helped me overcome my early reservations about twitter specifically and social media in general. And you haven't missed a beat, or a week, in the two years I've been following your lead.

Keep up the great work ladies!

6. Jamie Wallace  |  my website   |   Sat Jun 05, 2010 @ 06:41AM

@Scott - Happy to oblige - the "Nimble" piece was worth sharing!

@Graytuna - Nice to meet you. We always enjoy having an international addition to our community! Thanks for the props. Look fwd to seeing you around! (Love your "dragons" list, btw.)

@Billy - Well, that's without doubt one of the nicest things anyone has ever said to us. Thank you for sharing. You already know we're fans of you and the MLT team, but we're seriously flattered to think we had any impact on quelling your reservations about social media. So glad you joined the party - you have a lot of great ideas to share and we're glad to be tuned in! :)

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