What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords

What Savvy Marketers Can Learn From a Guy Who Spent $6 on Google AdWords
Kate Headen Waddell - Tue May 25, 2010 @ 08:27AM
Comments: 31

Direct AdvertisingLate last week Twitter was all atwitter (sorry) with this interesting news tidbit: How to Get Ahead in Advertising with Six Dollars and Google. For those of us too busy to click through to the article I can sum it up for you pretty briefly; some guy looking for a better job scored a really great job and a lot of free publicity for himself and his new employer by buying Google AdWords using the names of creative directors at firms he wanted to work for.

When they Googled themselves (come on, you know you’ve done it too) they would see this paid ad pop up saying“Hey [creative director’s name]: Googling yourself is a lot of fun. Hiring me is fun, too.” The best part is that the whole gambit only cost the guy $6 because no one else was trying to buy Google AdWords targeting these exact names. (On a related note, the creative director who hired the guy never admitted to Googling himself, he said that an industry colleague pointed it out to him – we believe you, honest!)

Of course, we can’t take this lesson and apply itdirectly to B2B marketing, but it does prove some key lessons of targeted marketing. Is yours targeted enough? The main element that made this job campaign so successful is that he targeted an exact, specific person, by name, at a company he knew he was qualified to work for. What does that mean for B2B marketers? Quick! Answer this question:

Are you targeting the right person?

If I had a nickel for every time someone said to me that they want to target “C-level executives” I’d have a whole lot of nickels. Even when selling in volume, you need to know to whom you are selling on a very granular level.

“CIOs at manufacturing companies with fewer than 300 employees” is a much better start, but even after deciding that much, it is a good idea to develop a fleshed out persona so that everyone along the marketing and sales chain knows at a glance who they are “talking” to. Start with answering the following questions:

What is the target’s educational and industry background?

Her main motivation for doing a good job?

The things that make his day difficult and cause him to stay late at the office?

Answer these questions and you are getting much closer to effective, targeted messaging for your marketing efforts.

Are you sending the right message?

Another element that got this guy the job was the fresh and unexpected way he delivered his pitch; and creative directors are always on the lookout for fresh, attention grabbing ideas. Would his pitch have worked if he were trying to land a job at an accounting firm? Likely not.

So if you are trying to reach the CIO, talk about technology, not ROI. If you’re pitching to the CFO, do the opposite. That’s just another reason why answering the questions in part one is so important.

Are you in the right place at the right time?

The copywriter rightly guessed that since he Googles himself, big shot creative directors probably do too. Where are your customers “hanging out” that you can approach them in a fresh way that will grab their attention? Are they likely to use Twitter, Facebook, or other social media? What about Google alerts for their company name or industry? And don’t forget more terrestrial, traditional channels either. Being the only flashy tech guy at the boring accounting conference is great if you are selling to accountants.

The bottom line? Get creative, get direct and get to your prospects in a fresh and engaging way.

Ever been marketed to in a surprising way? Used any clever marketing tricks yourself? Share your experiences in the comments section.

About the author: Kate Headen Waddell is a strategic copywriter specializing in web copy, white papers, case studies, solution briefs and other B2B marketing tools. You can visit her website at www.smartb2bmarcom.com.

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29. Obat Penggugur Kandungan Alami   |  my website   |   Mon Oct 09, 2017 @ 11:31AM

Apa keuntungan dan kerugian dari aborsi medis?
baca di sini: https://www.obatmediscytotec.com/jual-obat-aborsi-di-bandung/
Gangguan kehamilan dengan pil pada periode awal hampir tidak berpengaruh pada tubuh wanita. Namun, komplikasi masih mungkin terjadi (bukan kepergian janin, perkembangan pendarahan rahim, kelanjutan perkembangan janin).

Keuntungan utama dari aborsi obat adalah tidak adanya kemungkinan trauma pada endometrium dan serviks (sering terjadi selama aborsi bedah)

tolerabilitas psikologis terbaik dari prosedur ini, kemungkinan penggunaan pada pengaturan rawat jalan, efektivitas metode yang tinggi (sekitar 95%), dan yang terpenting - metode ini adalah Pilihan terbaik untuk wanita nulipara, karena aborsi bedah seringkali tidak mencakup kemungkinan kehamilan berulang.
baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-semarang/

30. Cara Menggugurkan Kandungan Alami Dengan Jamu   |  my website   |   Tue Oct 10, 2017 @ 01:55AM

baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-jogja/
Lebih sering untuk gangguan kehamilan pada istilah awal persiapan obat-obatan digunakan. Cara ini paling bisa diterima, karena praktis tidak menimbulkan komplikasi dan jauh lebih mudah, dari sudut pandang psikologis, untuk dibawa oleh wanita itu sendiri.

baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-bekasi/
Obat apa yang digunakan dalam penghentian aborsi medis dini?

Sampai saat ini, ada banyak obat untuk aborsi pada awal kehamilan. Paling sering, metode aborsi dini digunakan seperti Pencrofton, Mifepriston, Mifegin.

baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-batu/
Masing-masing preparat yang diberikan memiliki batas waktu untuk aplikasi, namun rata-rata kehamilannya adalah 4-6 minggu.

baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-malang/
Mifegin telah berhasil digunakan untuk waktu yang lama baik di negara-negara Barat maupun di CIS.

Obat ini memiliki efek sebaliknya terhadap progesteron, menghalangi reseptor uterus dan memfasilitasi pengusiran embrio. Jadi, pertama ada pelunakan endometrium uterus dan

pembukaan leher rahim. Pada tahap berikutnya, miometrium uterus menurun, yang menyebabkan pengusiran pada telur janin dari rongga uterus ke arah luar. Proses ini berlangsung sekitar 6-8 jam. Terkadang, untuk meningkatkan efek pengunduran diri, persiapan tambahan (prostaglandin) digunakan.

baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-surabaya/
Terlepas dari kenyataan bahwa ada analog, Mifeginlah yang dianggap salah satu sediaan yang paling dapat diandalkan seperti ini. Efektivitas penerapannya mendekati 100%, dan efek samping dari penggunaan sangat tidak signifikan. Risiko terkena reaksi alergi diminimalkan.

baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-kediri/
Kondisi utama penggunaan obat ini adalah mengesampingkan kemungkinan perkembangan ektopik janin. Karena itu, selalu sebelum pelaksanaan aborsi medis, perempuan ditunjuk melakukan ultrasound

baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-sidoarjo/
Efek samping dari penggunaan obat ini sedikit dan sepenuhnya bergantung pada karakteristik individu tubuh wanita. Sebagai aturan, mereka terkait dengan kelanjutan perkembangan janin intrauterine, kematian embrio tanpa pengusiran lebih lanjut dari rongga uterus, atau dengan perkembangan pendarahan uterus yang parah.

baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-semarang/
cukup sering penghentian kehamilan pada periode awal tidak dilakukan dengan obat Mifepriston. Ini termasuk dalam kelompok antigestagen. Mekanisme aksinya adalah untuk menghalangi impuls saraf yang masuk ke reseptor gestagen.

baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-jakarta/
Obat penghentian kehamilan dengan obat ini menghitung penggunaan obat lain oleh wanita - misoprostol. Dialah yang menyebabkan pengaktifan lapisan otot rahim, memprovokasi awal perkelahian.

baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-tangerang/
Menurut petunjuknya, penggunaan obat ini dimungkinkan hingga 9 minggu kehamilan. Selain itu, penggunaan obat ini bisa digunakan untuk mengusir janin dan kematian intrauterine-nya.
Bidang pengambilan obat wanita ini selama 2 jam berada di bawah pengawasan medis. Pemantauan ultrasonik hasil aborsi dilakukan setelah 36-48 jam.

baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-pekanbaru/
Pencofon juga digunakan untuk aborsi medis. Obat ini diproduksi di Rusia. Digunakan sampai 6 minggu. Hal ini cukup efektif dan praktis tidak menimbulkan komplikasi apapun. Obat ini melindungi integritas serviks, serta rongga tubuhnya.

baca juga: http://jualobatcytoteclegal.com/jual-obat-aborsi-jambi/
Harus dikatakan bahwa benar-benar semua pil untuk penghentian kehamilan pada masa awal, nama yang ditunjukkan di atas, tidak dapat dibeli oleh seorang wanita di apotek saja. Pasalnya, penerimaan obat ini harus dilakukan secara eksklusif di bawah pengawasan dokter.

baca juga: http://jualobatcytoteclegal.com/

baca juga: http://clinicayu.com/
Apa keuntungan dan kerugian dari aborsi medis?

Gangguan kehamilan dengan pil pada periode awal hampir tidak berpengaruh pada tubuh wanita. Namun, komplikasi masih mungkin terjadi (bukan kepergian janin, perkembangan pendarahan rahim, kelanjutan perkembangan janin).

baca juga: http://clinicayu.com/jual-obat-penggugur-kandungan/
Keuntungan utama dari aborsi obat adalah tidak adanya kemungkinan trauma pada endometrium dan serviks (sering terjadi selama aborsi bedah), tolerabilitas psikologis terbaik dari prosedur ini, kemungkinan penggunaan pada pengaturan rawat jalan, efektivitas metode yang tinggi (sekitar 95%), dan yang terpenting - metode ini adalah Pilihan terbaik untuk wanita nulipara, karena aborsi bedah seringkali tidak mencakup kemungkinan kehamilan berulang
baca juga: http://clinicayu.com/jual-obat-aborsi-bekasi/

baca juga: https://obatmediscytotec.com/
Misoprostol untuk penghentian kehamilan dini
Bukan untuk semua wanita kehamilan yang telah terjadi adalah alasan untuk bersukacita. Sering terjadi bahwa seorang gadis ingin menyingkirkan kehidupan baru yang telah menetap di tubuhnya sesegera mungkin. Lalu timbul pertanyaan: cara apa yang bisa digunakan untuk aborsi sejak dini.
Mengingat aksesibilitas dan keandalan, kebanyakan wanita dalam situasi seperti itu lebih memilih obat-obatan, mis.

melakukan aborsi medis kehamilan. Jenis aborsi ini dilakukan sampai 6 minggu dan hanya di bawah pengawasan dokter.
Namun, dalam beberapa kasus, saat kontrasepsi tidak digunakan saat hubungan seksual yang terjadi, untuk melindungi dirinya sendiri, wanita tersebut menggunakan obat darurat, yaitu Postinor

baca juga: https://obatmediscytotec.com/jual-obat-aborsi-surabaya/
Apa itu postinor, biasa menghentikan kehamilan?

Produk medis seperti Postinor dapat digunakan untuk mengganggu kehamilan hanya pada tahap awal, bila tidak lebih dari 3 hari telah berlalu sejak kontak seksual. Idealnya, ini harus digunakan dalam waktu 24 jam sejak saat hubungan seksual, yang secara signifikan meningkatkan keefektifannya.

Tablet untuk penghentian kehamilan Postinor memiliki apa yang disebut triple action. Jadi, bahan aktifnya termasuk dalam persiapan, pertama-tama mengembalikan atau, sebaliknya, menunda proses ovulasi, yang pada gilirannya secara langsung mempengaruhi pemupukan.

baca juga: https://obatmediscytotec.com/jual-obat-aborsi-jogja/
Hal ini dicapai dengan mengubah struktur alami lapisan dalam endometrium uterus. Sebagai hasil dari penggunaan obat tersebut, setelah beberapa saat ada penampakan debit darah, dimana telur yang telah dibuahi hadir.

baca juga: https://obatmediscytotec.com/jual-obat-aborsi-di-bandung/
Bagaimana cara membawa Postinor untuk melakukan aborsi?
Sebelum minum obat, seorang gadis harus berpikir berkali-kali, karena Sebenarnya, ini adalah aborsi yang sama, yang bisa berakibat negatif bagi kesehatan wanita.

baca juga: https://obatmediscytotec.com/jual-obat-aborsi-di-malang/
Menurut petunjuk terlampir, pil pertama harus diambil paling baik tepat setelah ada hubungan seksual tanpa kondom. Namun, bisa diterima selambat-lambatnya 72 jam dari sekarang.
Sedangkan untuk tablet kedua, mereka memakannya selambat-lambatnya 12 jam setelah hari pertama.

Hal ini juga perlu untuk mempertimbangkan fakta bahwa efek abortif dari postinor pil terlalu besar dan agresif, sehingga bisa digunakan tidak lebih dari sekali dalam 6 bulan. Terlihat terutama obat ini bisa mempengaruhi kesehatan wanita termuda, yang mendestabilisasi latar belakang hormonal mereka yang sudah tidak stabil.

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