Savvy Week in Review - April 21

Savvy Week in Review - April 21
Savvy Sisters @savvy_b2b - Fri May 21, 2010 @ 03:32AM
Comments: 9

It's Friday!!!!!!

(And, boy, does it ever feel like it!)

Hope everyone had a great week. Lots going on in the blogosphere this week - we had more great posts than we could fit in our wrap up.

End your work week by surveying the genius insights of these bloggers, and then turn off the laptop and unplug for the weekend.





Is the Social Web Heading for a Meltdown? - by @markwschaefer
Mark and the {grow} community discuss the "if-not-when" scenario of a social crisis with major backlash. How will this affect personal and corporate interactions in this space? Only time will tell.

4 Things Social Media Has Done for B2B Marketing - by @amanda_pants via @smb2b
Amanda O'Brien of Hall Web Services points out key ways the social-media revolution has impacted B2B marketers.

How Kristine developed a great buyer persona 

Adella Revella walks us through one product marketing manager's process for developing an exceptional buyer persona.

Improve Your Copywriting with Help from Social Media: 7 Tactics - by @dmscott via @MarketingSherpa
David Meerman Scott shows you how to tap into the power of social media to connect with prospects.

Is Your Website Short on Content and Long on “Blah”? - by @diannahuff via @NetLine_Corp
According to Dianna Huff, the majority of B2B websites still don't get SEO. The good news is that she explains how you can put all your content to work to get found by prospects.

B2B Marketers Need Big-Picture Thinking - by @ardath421 via @myventurepad
Ardath Albee reminds marketers why they can't afford to overlook strategy in their rush to embrace the latest and greatest marketing techniques.

3 Ways to Kill and Reinvent Your About Page - by @rohitbhargava
The humble About page often gets overlooked while it's flashier neighbors - the home page and such - get way more attention. Yet, the About page is one that visitors will often click to when they first come to your site. Rohit gives a few simple tips to make the content more engaging and persuasive.

The Business of B2B Social Media - by @briansolis
Brian Solis writes about the potential of social media for B2B and provides some stats pulled from recent reports on the topic. B2B spend on social is predicted to increase and the B2B companies who don't invest may be left behind.

5 Content Marketing Thought Leaders - by @jepc via @ConnectdMarkter
Jep Castelein presents his list of 5 fave content marketing thought leaders. The Savvy Sisters were so pleased to be included on his list alongside such content marketing stars as Joe Pulizzi, Ann Handley, Ardath Albee, and Kristina Halvorson. Thanks, Jep! You made our week.

Comments: 9


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