Savvy Week in Review, May 1
It's time for another wrap up (can it be Friday already?). Our favorites this week include practical advice, new research and, of course, some fun.
Enjoy - and have a wonderful weekend!
The Savvy Sisters
Forrester Releases Report: The Future of the Social Web
Josh Bernoff give a little teaser on the report and shares one graphic that depicts the evolution of the Social Web.
Ben Stein Waxes Poetic on the Art of Selling
Thanks to Guy Kawasaki for tipping us off to this insightful article.
The Key to Convincing Decision Makers You're Worthy of a Conversation
Jill Konrath offers practical advice on how to land appointments with prospective customers.
How Much Can You Afford to Spend on Customer Acquisition?
Go-To-Market Strategies walks you through the formula to calculate lifetime customer value so you know where to focus your budget.
Five Ways to Maximize ROW (Return on Webinar)
Ann Handley and Shelley Ryan of MarketingProfs guide you through the technical steps for ensuring your webinar becomes a smash hit. (Note: You need to be a MarketingProfs premium member to access this article.)
B2B Prospects Prefer Print to Online
Bob Bly summarizes the findings of a survey by Breeding Business Information that revealed SMBs prefer print over the Internet as a source of product information.
The Three Elements of Any Effective Case Study
Case study expert Casey Hibbard outlines three dynamics that every case study should hit upon.
The Cluetrain Manifesto Turns 10
In a coordinated effort, bloggers from all over the world post about various theses of this marketing classic. Here, Huffington Post writer Andrew Cherwenka talks about the illusion of transparency in business.
To Blog or Not to Blog, That is the B2B Question
Can a corporate blog be a marketing asset? Dana Theus of Member-to-Member says maybe ... maybe not. Read her post on Long Tail blogging to see if your business is a fit.
Susan Boyle Continues to Inspire Marketers
We commented on the Susan Boyle phenomenon a couple weeks ago and the interest around using her as a marketing metaphor continues. In this post, Grant Johnson of Chief Marketer provides 7 tips for using simplicity and relevancy to improve your e-communications ... Boyle style.
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