Savvy B2B Marketing

We're wrapping up an interesting week for the Savvy Sisters - five of the six Sisters had the pleasure of meeting up for dinner in Boston (four of us are based in MA/NH, one is in Michigan, and one is in Kansas). But in between all the laughter and chit-chat, we managed to digest some good reads this week. Hope you enjoy them as much as we did!

Have a great weekend!

A Business Card as Creative Content Marketing Tool - by @newtbarrett

Looking for ideas on how to make your business card stand out? Check out this great example from Newt Barrett

Five Realistic Tips for Using Email More Efficiently - by @gretchenrubin

What do marketers have in common? We all get and send a ton of email. Check out this post from Gretchen Rubin and the comments to get ideas on how to be more effective with email.

Periodicals, Constituents & Comorbidities: How To Avoid Confusing Your Customers With Lingo - by @rohitbhargava

At Savvy, we're all about using words your audience can understand. Use these tips from Rohit Bhargava to help you with this.

7 Ideas for Writing Compelling Content - by @ConversationAge

Valeria Maltoni outlines 7 steps: involvement, honesty, proof, authority, belonging, urgency and whole brain. Also worthwhile is to check out her list of recommended books.

7 Ways Your Homepage is Like a First Date - by @lisabarone

We've all been there, right? No one every goes into a first date thinking it's going to be nirvana - we're prepared for a disaster and almost expecting one. Lisa Barone of Outspoken Media uses the metaphor to explain how you can capture the positive attention of visitors to your Web site.

Your Website is Worth More Than a Cup of Coffee - by @Diannahuff

Ok - this one's a bit of a personal rant, but I have to stand up and cheer Dianna Huff's assertion that investing in a strategic and well-executed Web site is not only wise, but critical. Much like Kate's post (Pay Peanuts, Get Monkeys), this post is a cry for brands to try and understand the value of paying for smart marketing.

B2B Guest Blogging - Is it Right for my Blog? - by @jeremyvictor on @B2BLaunchPad Links to great tips on how to integrate and manage guest blog posts on your B2B blog.