Savvy Week in Review - April 30th

Savvy Week in Review - April 30th
Savvy Sisters @savvy_b2b - Fri Apr 30, 2010 @ 03:34AM
Comments: 10

It's Friiiiiiiiiday!


Hope you had a great week and are gearing up for a fabulous weekend. Time to step away from the computer and get out into the Real World for a bit.

But first - do check out the cream of this week's bloggy crop.

Enjoy & see you on the other side!





6 Tips for Understanding the B2B Business Decision-Making Process & Engaging the Buyer - by @jjhnsn via @B2Bbloggers
Hey B2B marketers - don't forget your buyers are human. Jessie Johnson of Avenue Right offers ways to keep that thought top of mind when creating content.

The Art and Science of Creating Effective Content - by @BDSolutions and @Frost_Sullivan
How to develop content that is effective at each stage of the buying cycle. Includes a great table explaining content half-life.

6 Press Release Mistakes B2B Software Companies Must Avoid - by @B2B_MarketingPR
Wondering why your PR isn't getting any traction? You may be making one or more of these mistakes!

The Science of Inequity - Finding Your Influential Customers - by @jaybaer
This post from Jay Baer is an interesting look at how you can find the influencers in your space.

When was the last time you flossed? - by @dougkessler
Do you have all of these small issues on your website or in your marketing that aren't disasterous but still need attention (what Dough Kessler is calling "plaque")? Check out this two-step action plan to take care of the nuisances.

Audio From the Small Group Meeting with Seth Godin in Manhattan - by @treypennington
Trey Pennington shares the audio from a private "linchpin" session with Seth Godin. It's a history lesson and a wake-up call all in one.

Getting Social? Better Bring Your Content Strategist - by @mbloomstein via @goodridge
Great post about why social and content go hand-in-hand and offers some intitial steps to get you started thinking like a content strategist.

In Praise of Poopy Blogs - by @markwschaefer
We love Mark's {grow} blog for it's insightful posts and vibrant community dialog, but this week we love it because it made us smile and lighten up a little.


Comments: 10


1. Jay Baer  |  my website   |   Fri Apr 30, 2010 @ 05:14AM

Wow this is a killer collection. I am delighted to be included. Now I've got a LOT to read this weekend. Thanks!

2. Mark William Schaefer  |  my website   |   Fri Apr 30, 2010 @ 02:11PM

Note to self: The Savvy Sisters dig it when I act like a kid. Awesome. I love you all.. Thanks!

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