Savvy Week in Review - April 23

Savvy Week in Review - April 23
Savvy Sisters @savvy_b2b - Fri Apr 23, 2010 @ 12:23AM
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Savvy Week in ReviewIs it just us, or is everyone busier than ever? If you have a few extra minutes or if you need a quick breather, take a sip of joe and enjoy some of our favorite posts from around the web this week.

Have a great weekend!

~ The Savvy Sisters

10 Tips for Getting People to Read Your Emails - by Jep Castlein at @ConnectedMarketer
Solid advice covering content to delivery and including some of the most often overlooked basics.

6 Ways to Get People to Believe You Online - by @rohitbhargava
Credibility. We all want it. In the land of B2B it often requires a healthy does of 3rd party validation and social proof, BUT there are some other cherry-on-top tactics you can use to boost your believability. Read on.

Framework and Matrix: The 5 Ways Companies Organize for Social Business - by @jowyang via @ckochster
This post provides an overview of the different ways companies tackle social media using two of my favorite teaching tools: visual aids and a pro/con comparison. Easy to understand and very informative.

Content Strategy, or Let's Make a Mix Tape - by Clinton Forry of @BrainTraffic
Accurate if cutesy comparison between the business strategy behind a content plan and the personal agenda behind a mix tape. Oh, how I loved getting a good mix tape.

Like the Coffee - Nothing is Black or White Anymore - by @basebot
This post might have been titled "Marketing Idiocy." In the context of his classy rant about a local coffee shop charging for WiFi, John Bottom explores the many shades of gray that inabit the nuanced definition of "customer" and how brands need to serve each one.

Meaningful Metrics for B2B Blogging - by @galendy
To measure the success of your blog, are you simply looking at the number of RSS subscribers, comments and tweets? Galen De Young suggests some other metrics that may be more telling.

Content Strategy as Vegetable Gardening - by @richtextfr
What a great metaphor from Richard Thompson: websites are like vegetable gardens and content strategists are a like the gardners. And, lots of great tips for planning your website.

The Difference Between B2B Leads and Personas - by @ardath421
Another great post from Ardath Albee for anyone creating buyer persona that succinctly outlines 7 key categories.

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