Savvy Week in Review - March 26
Lots of great marketing insights from all around the web from outbound marketing to content marketng to content curation.
Enjoy - and see you on the other side.
~ The Savvy Sisters
The buyer is always right. (Not!) - by @RobertLesser
Think outbound marketing is on the wane now that B2B buyers can find tons of info on the Internet? Think again.
10 Steps to Optimize Your Content Marketing Strategy by @TopRank
Lee Odden lays out a strategy that will help your content rank high in the search engine results -- and get found by prospects.
How to use social media for B2B by @ckochster
Chris Koch of ITSMA outlines practical steps you can take to monitor, engage in, and manage online conversations.
Content Strategy for the Post Purchase Phase by @ConversationAge
Valeria Maltoni reminds B2B marketers not to overlook the needs of customers when thinking through the content mix.
How to Get an Influencer's Attention - by @tamar
Tamar Weinberg asked over 35 bloggers, "How do you recommend people grab your attention?" Lots of common themes and great insights for marketers everywhere.
10 Social Media & Content Marketing Questions You Must Answer - by @jeremyvictor
Jeremy Victor offers a list of 10 questions you must answer as you begin deploying social media and content marketing in your organization.
Five Mistakes to Avoid in the B2B Selling Process - by Gesu Baroova via @veloctytweets
This post provides a snappy little checklist of five key B2B selling concepts. Is your process up to snuff?
Content Curation by HiveFire - by @DiannaHuff
Been hearing lots of chatter about the concept of content curation lately. Dianna Huff highlights an eBook by the team at HiveFire which includes a couple of interesting case studies.
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