Savvy B2B Marketing

From where we're sitting, time seems to be flying by. If you're looking for a reason to take a breather, we've gathered eight good ones right here. Sit back, take a deep breath, and lose yourself for just a bit.

~ The Savvy Sisters

We've Hit a New Low - The Shittiest Social Media Marketing Plan Ever - by @markwschaefer

Irreverent? You betcha, but Mark W. Schaefer's incensed and the commentary from his audience is worth the price of admission.

5 Ways to Make Your Business Easier to Recommend - by @rohitbhargava

Five great tips on how to maximize referrals and recommendations.

5 Steps for Achieving a Zero Inbox - by @diannahuff

Ok - not a strictly B2B topic, but everyone wants to get to zero emails in the inbox. Dianna's got some solid tips here. Now all I have to do is follow them!

Content Mapping 101: Determining Questions for Buying Stages - by @ConnectdMarkter

Barbara Gago offers a useful chart and a solid explanation for how to map content to the buying cycle.

11 Free Tools for Social Media Optimization - by @leeodden via @toprank

Here's a very handy list of social media and SEO tools that can be used for research, marketing and promotion or analytics.

A Marketer's Guide to Social Media - 8 Keys to Success - by @juntajoe

Joe Pulizzi shares eight spot-on observations from a social media roundtable he participated in. He also links to a fantastic chart from CMO.com that looks at which social media channels are best for customer communication, brand exposure, traffic to your website and SEO.

Message Delivery vs. Message Discovery by @stevewoods

The author of "Digital Body Language" explains why journalistic writing is critical to B2B marketers catching the eye of key influencers in their space.

Avoiding the Social Media Silo by @Ckochster of @ITSMA_B2B

Chris Kochster reminds us why B2B marketing strategies need to focus on content and relationships.