It's a windy day here in the Boston area. Seems like a perfect time to hunker down and peruse some thought-provoking posts from the past week. Enjoy!
The Science of Building Trust with Social Media - by @ferenstein via @mashable
This post explores what type of content formats are best if you want to establish trust with your audience.
B2B Buyers Need to Look Beyond Decision Makers - by @ardath421
Ardath Albee looks at how and why we need to consider how our content is shared between those making purchasing decisions.
Small Business Tips for Reporting Web Metrics - by @AdamSinger via @toprank
If you are trying to figure out what is important to measure in Google Analytics, check out this post from Adam Singer that takes you through the basics.
When You Only Have a Hammer - by @conversationage
This is thoughtful from Valeria Maltoni about how to take a different perspective to find opportunity.
Content Marketing is for Customers Too! by @ardath421
Ardath Albee does it again this week! Here she explains the downfall of many B2B marketers: trying to keep customers engaged by relying on content aimed at prospects.
Three Ways to Gather Actionable Data to Improve Marketing Impact by @lorenmcdonald
Loren McDonald of SilverPop lays out concrete steps for avoiding the collection of bad data during the sales cycle.
Should you teach your customers how to buy? by @aprildunford
April Dunford says it's okay to influence customer buying criteria -- and suggests three helpful resources you can provide to do just that.