Greetings to those who attended the iConnect Webinar event From Sale to Renewal: Leveraging Webinars to Improve Your Entire Customer Lifecycle this afternoon sponsored by iLinc.
As promised during the live webinar we are sharing our presentation and some additional resources to further illustrate the points we made during the presentation.
Have no idea what I am talking about? Didn’t know the Savvy Sisters were presenting at iConnect? Don’t worry we are still going to hook you up. iLinc will have the recorded version of the webinar available in a few days and Jamie will do a follow up post at that time to share additional tips and tricks and that link.
So first and foremost attached is the presentation. While Jamie and I created the outline for content the brainpower behind the overall content and certainly the links to the resources provided below were compiled by all the Savvy Sisters. Without Kate who made our plain boring slides “alive” with photos and formatting we would hardly have been engaging, interesting or informative. Michele, Stephanie and Wendy were quick to share their personal insights regarding best practices and resources. It was truly a collaboration.
Other resources referenced during my presentation were the two Marketing Sherpa studies. The graphs mentioned are attached here.
I referenced two books that I highly recommend:
Flip the Funnel by Joseph Jaffe
Digital Body Language by Steven Woods
Flip is a brand new book just released about a week ago and I will be reviewing it here as soon as I finish it (probably next week!). I know my review won’t do justice to the breadth of information that is contained in the book so trust me and run out to your book retailer of choice and pick up a copy.
Additionally when I was researching for the presentation I ran across the following Marketing Sherpa toolkit that covered far more breadth than did our presentation today on all aspects of creating and producing a webinar. I think this is a fabulous small business resource or primer for someone who had recently been tasked to do one so I would be remiss if I didn’t share it. This is bigger than our conversation today but valuable.
Finally a couple of blogs that the Savvy sisters ran across for me that talk about webinar and would be good places to ask and research your questions. The first is a blog completely about the subject of webinars run by Ken Molay. We at Savvy try to cover a variety of B2B topics and webinars as a key part of any overall B2B strategy gets a fair amount of exposure but Ken has devoted a significant amount of intellectual capital to the collective webinar community and for his contributions we illuminate him here.
The second blog post came out this week by April Dunford. We didn’t coordinate with April ahead of time but her timing and content as it related our presentation was uncanny. Great minds thing alike?!
It was a pleasure to be part of iConnect 2010 and we look forward to engaging with more of the participants from the event through comments and feedback here on our blog.
To see more, you can check out our presentation here: From Sale to Renewal: Leveraging Online Events to Improve Your Entire Customer Lifecycle