With winter storms brewing throughout much of the country, it's a great time to stay inside and catch up on reading (and, when you're done - go play in the snow!). Here are our favorite posts from around the web this week.
~ The Savvy Sisters
5 Ways to Show Digital Assets a Little Respect - by @MichelleBowles via @TopRank
When planning for SEO, are you optimizing your videos, podcasts and other digital assets? This post from TopRank walks you through the steps.
Thought leadership is dead; long live idea marketing - by @Ckochster
In this thoughtful post, Chris Koch coins the new phrase idea marketing, which is much more than thought leadership.
Is Your Marketing Content Wardrobe Complete? - by @ardath421
This is a fun post for a Friday: Ardath Albee compares different types of B2B content to clothing.
How Toyota can Flip the Funnel - by @jaffejuice
In line with the launch of his new book (Flip the Funnel) Joseph Jaffe brings his insights to the Toyota recall debacle.
What Are the Keys to Finding Success with B2B Content Marketing? by @abneedles
For those wondering how content marketing fits into the overall mix, Adam Needles spells it out loud and clear.
"Mommy, Where Does Content Come From?" 11 Easy Ways to Create Great Stuff by @MarketingProfs
Ann Handley suggests 11 ways to get the content creation juices flowing.
New Research: What Motivates Buyers to Receive and Engage with Vendor Email? by @idgconnect via @MarketingSherpa
This article highlights key takeaways from exclusive new research into technology buyers' email opinions and habits.
7 Ways to Position Yourself for Unlimited Work - by @juntajoe
We know lots of our readers are other freelance marketers just like us, so we thought you might find this post from Joe Pulizzi interesting.
A Tale of Two Birthday Cards - by @jackiehuba
How much impact can a little attention to detail have? Check out Jackie Huba's reaction to two birthday greetings sent by retailers and then think about how you can apply the lessons to your own marketing.