Savvy Week in Review - January 22
If you are like us, Friday crept up way too quickly! But, there was a lot of great ideas flowing around the web. Here are some of our favorite posts this week.
Have a great weekend!
The Savvy Sisters
The best content marketing isn't marketing at all - by @betterB2B via @B2Bbloggers
Beth Brindle challenges B2B companies to redefine who "owns" content in the organization.
Why Case Studies Fail You With Customers by @ConversationAge
Valeria Maltoni reminds us not to neglect existing customers in our rush to woo new ones.
(New) Storytelling Power in Powerpoint - by @casy_hibbard
Sexy Powerpoint? Yep! Case study maven, Casey Hibbard links us to the Powerpoint 2010 demo. Pretty slick stuff - gets the wheels a-turnin'!
SEO FYI: Google Insights - B2B Marketing Keyword Research Tool - by @martine-hunter of @B2BLaunchPad
Quick and informative video about using Google Insights to do keyword research and brand comparisons. While your there, you may want to check out MLT's very cool gallery of advertising characters ... it'll take you on a walk down memory lane.
Pros and Cons of Applying Social Media to Traditional PR Campaigns - by @howellmarketing
Amy Howell provides suggestions on how you can use social media to enhance your PR efforts.
Marketing Tips In Exactly Three Words (MktgTriplets) - by @hubspot
This fun post from Hubspot offers marketers advice in three words.
2010 Content Marketing Trends and Predictions - by @ClickDocuments
This eBook from ClickDocuments features the predictions from 39 B2B marketers (including our very own Stephanie Tilton and Michele Linn). Also includes over 100 resources.
Giving Away Steak Dinners - And Raking in the Profits! - by @lawton_chiles
Here are a couple of detailed case studies showing how simple tactics can have big impact.
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