Savvy B2B Marketing

Wow. How can it be December already?! While the year's end is just around the bend, plenty of folks around the blogosphere are still generating fresh ideas. Here are our favorites for the week. Enjoy!

~ The Savvy Sisters

Business Buzzwords to be Banned 2009 - by @jamesbianchi

Jim Bianchi queried marketing pros via is blog and Linked In to compile a list of words and phrases we love to hate.

Protecting Your Brand from Online Attacks - by @lisabarone

Lisa Barone of Outspoken Media provides a succinct, 4-step overview of how to watch for and react to online attacks.

5 Female Bloggers Who Will Get You Thinking - by @ignitesma

Nope - it's not my other Savvy Sisters (though they will, too!). This list comes from Olivia Hayes of Ignite Social Media and focuses on women who blog about social media. It doesn't have to be an all-boys club.

The 4 Cornerstones of Social Media Listening - by @ignitesma

We don't usually include two posts from one source in our wrap-up, but this is an easy-to-understand overview of the four ways your company can benefit from social media listening.

Does the Social Web Benefit Primarily Service Companies? - by @markwschaefer

Are you a service provider? This {grow} post asks some interesting questions which are, as usual, taken to the next level by Mark's great community of readers.

How to Create Social Media Policies - by @ckochster

Chris Koch defines 16 points to consider when crafting your corporate social media policy, and then provides links to 6 B2B policies (including Cisco, Sun, and SAP) for additional reference.

Don't Make These Value-Proposition Mistakes – via @marketingprofs

Kathryn Roy provides great advice on what to do—and what not to do—with your value proposition. I think this is an essential read for any B2B marketer.

The long and short of website copy – by eMagineUSA

Are you trying to decide if you web copy should be short or detailed? Bill Gadless provides some insight on why both formats have value and how you can use both.

3 Tips to Ensure B2B Content Gets SEO-friendly Citations - via @sengineland

Allison Halter explains how to make sure your links point back to you when prospects share your content via email, blogs, and forums.

8 tips to make your eye contact more powerful by @OliviaMitchell

Olivia Mitchell shows how to make each person feel you're talking to them when you present.