3 Ways to Grow Your Business Through Pinterest

3 Ways to Grow Your Business Through Pinterest
Savvy Sisters - Mon Mar 24, 2014 @ 07:00AM
Comments: 509

We're pleased to present this guest post by Teddy Hunt. Read on for concrete ways that B2B marketers can work Pinterest into the mix with good effect. 

The concept of social media being used in B2B marketing strategies has simply exploded in recent years. Some marketers hopped on the bandwagon years ago and have perfected the art; others are just coming around to the idea, and still fewer utilize the power that is Pinterest.

Pinterest is a unique form of social media through which users share (or “pin”) content they find throughout the web to virtual bulletin boards. It’s a great way for people to share ideas with each other about projects, plan events, share recipes and words of wisdom, and simply express themselves. Users typically organize their pins by assigning a certain theme to each board, which also makes it easier to sort through.

Twitter and Facebook certainly dominate in the social media marketing atmosphere, but there's plenty of room for Pinterest too. Here are some ways you can grow your business through the powers of Pinterest.

1. Pin Daily and Humanize Your Company

The world of social media seems to move faster than the real world. Pinterest is no exception. If your goal is to build up your business's visibility and brand image, you'll need to get into a groove of pinning daily. These daily pins will establish your credibility and make your page more appealing to users than one that pins sporadically.

To maximize the pins you make every day, plan on making daily or weekly themes that are relevant to your brand image. This way, your business followers will have access to new and interesting content that will keep them engaged with your work, but also keep your brand at the forefront of content as it relates to their world. Interact with followers and other businesses by sharing their relevant pins and commenting on threads.

One of the easiest ways to stay current is to align your goals with those of other innovative companies. Do this by pulling inspiration from their conceptual successes; question the status quo. Pinterest is a great place to experiment with your advertising initiatives, since the interface is so closely tied to niches, and it’s so easily adaptable. T-Mobile’s new CEO is listening to his customers, and is really changing things up with the company’s private and business wireless plans. While T-Mobile doesn’t have their own Pinterest account, plenty of their supporters do. T-Mobile monitors the activity and the platform is a lens to what the fans like and an outlet to once again humanize a brand.

You can do the same on a smaller scale by using your Pinterest page to engage with your audience and interpret their concerns. If you really focus your energy on interacting and listening to your audience, they may help you pinpoint flaws in your customer service strategies, or your product itself.

A popular and effective approach

When it comes to social media, users aren't in the mood to shop. They don't appreciate being pitched products and services while they attempt to peruse their specialized interests. The idea is to blend into their overall user interface, and serve as a resource they can use to find information they're already interested in, which benefits them; seeing that it comes from your company increases their awareness of your brand, which helps you.

Chances are your Facebook page is pretty polished and put together, and your Twitter feed is brief and direct. Pinterest is a humanistic platform that flourishes best when human nature is allowed to shine through. One of the best ways to do this is to appeal to the human emotions of empathy, happiness, and nostalgia.

A company that does an excellent job of this is Marketo, a company that produces marketing software. The company creates multiple boards to display the company’s culture, and masters the art of nostalgia through the creation of memes that feature pop icons from the 90s and early 2000s Marketo’s Working@Marketo board has 60+ Pins with a direct intent of giving you a glimpse of the people within the organization.

You don't have to share details about your personal life. Rather, give your audience insight into the things that make you human. These humanistic posts will be well received, as those things are relatable to people of all walks of life.

2. Focus on Educating and Entertaining Viewers

Don't overlook the importance of sharing new information with your social media following. People engage most with content that educates them about things they wouldn't know otherwise, or otherwise entertains them. It’s okay if the pins directly pertain to your operation, but for the most part, offer information that is useful to your audience but inspires people to want to learn more about your company.

Take General Electric (GE), for example. More specifically take a look at their board titled "Badass Machines." This board showcases GE’s ingenuity. It’s creative and leads viewers directly to the company’s homepage, which is a positive side effect of social media.

3. Take Note of What Others Are Doing

Often the best sources of inspiration come from looking to other pages and drawing from their successes. That's not to say that you should copy what others are doing. Instead, just look at what your competitors are doing and think of ways to look at it from a different angle so that your followers will relate to it. As with many areas of life, if you find yourself struggling, look to successful Pinterest boards for inspiration.

Consider how HubSpot generates leads by posting whitepapers, infographics, eBooks, Webinars, and other content on its Pinterest page.

Regardless your industry, the following are some best practices to keep in mind:

  1. Post about events, projects or current work
  2. Include keywords from your research intertwined with the content you’re posting
  3. Promote your pinned content on other social channels
  4. Measure traffic. Track your leads.

There's no reason your company can't be a social media marketing titan. Just focus on posting relevant, informative content that you've tailored specifically to your audience and your online brand will improve exponentially. Adding Pinterest to your social media strategy will strengthen your brand across the board.

*Image source: Shutterstock

About the author: Teddy Hunt is a freelance content writer with a focus on technology. When not behind a computer, Teddy spends the majority of his free time outdoors, exploring the Tampa Bay area, where he currently resides.

Comments: 509

Comments

51. Enter this website  |  my website   |   Mon Aug 10, 2015 @ 08:23AM

As I discussed previously mentioned you can recieve mouth watering food items recipes to your diet plans, then you will also recieve PDF reserve with all needed informations that you choose to really need to know so as to abide by total eating plan approach.

52. mesin bubut  |  my website   |   Fri Aug 21, 2015 @ 02:46AM

Savvyb2bmarketing is one of the greatest blog on the web.

53. mesin bubut  |  my website   |   Fri Aug 21, 2015 @ 02:40AM

Savvyb2bmarketing is one of the greatest blog on the web.

54. Cara Mengobati Radang Selaput Otak  |  my website   |   Fri Aug 21, 2015 @ 03:00AM
55. Cara Mengobati Radang Selaput Otak  |  my website   |   Fri Aug 21, 2015 @ 03:01AM

http://www.httpirfannauriherbal.com/2015/08/cara-mengobati-radang-selaput-otak.html yang baik kunaon komentar aing mah teu di tarima wae tenyom teh

56. mariam   |   Sat Aug 22, 2015 @ 09:29PM

I do not like this site, I like this one http://youtubeconverter.me/

57. emma  |  my website   |   Mon Aug 31, 2015 @ 12:26AM

Now we know who the ssebnile one is here. Great post!

58. emma  |  my website   |   Mon Aug 31, 2015 @ 12:27AM

Now we know who the ssebnile one is here. Great post!

59. Molly  |  my website   |   Sun Sep 06, 2015 @ 05:05AM

Your blog is really excellent. It inspires the readers who have that great desire to lead a better and happier life. Thanks for sharing this information and hope to read more from you.
<a href="http://www.yourhealthimproving.com/mi40x-review/">Mi40x Review</a>

60. online movies  |  my website   |   Wed Sep 09, 2015 @ 09:42AM

http://www.vk-streamingfilm.com/
Informative content! This post helped to find updated details

61. Ricky  |  my website   |   Thu Sep 17, 2015 @ 04:28AM

Very healthy content and easily understandable. I'm very thankful for the writer.

http://buyinstagramfollowers365.co.uk/facebook-likes-uk

62. my website  |  my website   |   Thu Sep 17, 2015 @ 04:30AM

Very healthy content and easily understandable. I'm very thankful for the writer.

http://buyinstagramfollowers365.co.uk/facebook-likes-uk

63. Singapore Debt Collection  |  my website   |   Fri Sep 18, 2015 @ 12:53PM

Nice post but i wanna know how can i increase my real followers ?

64. Maids Services in Dubai  |  my website   |   Tue Sep 22, 2015 @ 02:45AM

Pinterest is very good social media sites.This is very impotent for any business sites sharing.
http://www.maidszone.com/

65. Cheap Carpet Cleaning Melbourne  |  my website   |   Tue Sep 22, 2015 @ 05:01AM

Pinterest sharing is very impotent for any business sites. This site is a good social media sites.
http://www.dirtalert.com.au/

66. Maid Service UAE,  |  my website   |   Tue Sep 22, 2015 @ 05:19AM

Pinterest is very good social media site i like it.
http://www.maidszone.com/

67. Maid Service UAE,  |  my website   |   Tue Sep 22, 2015 @ 05:07AM

Pinterest is very good social media site i like it.
http://www.maidszone.com/

68. Rubber Flooring  |  my website   |   Tue Sep 22, 2015 @ 09:48AM

hello friends how are you this great article it so help full for me thanks for share this post i share this information other people

69. Rubber Flooring  |  my website   |   Tue Sep 22, 2015 @ 09:40AM

hello friends how are you this great article it so help full for me thanks for share this post i share this information other people

70. Rubber Flooring  |  my website   |   Tue Sep 22, 2015 @ 09:54AM

hello friends how are you this great article it so help full for me thanks for share this post i share this information other people

71. Rubber Flooring Company  |  my website   |   Wed Sep 23, 2015 @ 01:45AM

This is informative and helpful article about pinterest. Thanks

72. Rubber Flooring UK  |  my website   |   Wed Sep 23, 2015 @ 01:50AM

I am seeking for such kind of article. Thanks for this...

73. Rubber Flooring  |  my website   |   Wed Sep 23, 2015 @ 03:25AM

hello friends how are you this great article it so help full for me thanks for share this post i share this information other people by <a href="http://www.rubberflooringexperts.co.uk/rubber-flooring"><b>Rubber Flooring</b></a>

74. Rubber Flooring  |  my website   |   Wed Sep 23, 2015 @ 03:14AM

hello friends how are you this great article it so help full for me thanks for share this post i share this information other people by <a href="http://www.rubberflooringexperts.co.uk/rubber-flooring"><b>Rubber Flooring</b></a>

75. Rubber Flooring  |  my website   |   Wed Sep 23, 2015 @ 03:16AM

hello friends how are you this great article it so help full for me thanks for share this post i share this information other people by <a href="http://www.rubberflooringexperts.co.uk/rubber-flooring"><b>Rubber Flooring</b></a>

76. Rubber Flooring  |  my website   |   Wed Sep 23, 2015 @ 03:19AM

hello friends how are you this great article it so help full for me thanks for share this post i share this information other people by <a href="http://buyinstagramfollowers365.co.uk/facebook-likes-uk/">buy facebook fans uk</a>

77. Rubber Flooring  |  my website   |   Wed Sep 23, 2015 @ 03:25AM

hello friends how are you this great article it so help full for me thanks for share this post i share this information other people by <a href="http://www.rubberflooringexperts.co.uk/rubber-flooring"><b>Rubber Flooring</b></a>

78. VK Movies  |  my website   |   Sat Sep 26, 2015 @ 06:45PM

hanks for an awesome article!

79. Debt Collection Singapore  |  my website   |   Tue Sep 29, 2015 @ 04:20AM

Its very hard to get back your Debt From bad debtors bet a good <a href="http://www.singaporedebtcollection.com.sg/"><b>debt Collection Company</b></a> can get beck your debt.

80. Jasa SEO  |  my website   |   Wed Sep 30, 2015 @ 02:16AM

Dapatkan website Anda peringkat atas dengan menggunakan <a href="http://www.jasaseo.com/">SEO Perusahaan Indonesia</a> ans meningkatkan nilai bisnis Anda.

81. Yahoo Helpline Number   |  my website   |   Wed Sep 30, 2015 @ 06:19AM

Setting up your Yahoo mail account is not a problem anymore! With the Yahoo phone support Number, you can get now the much needed support to set up your contact by just following a few simple steps. When you contact these experts, your call gets connected to a person who is aware of different aspects of how to handle a Yahoo mail account effectively. These people will ensure you to stay away from the work breakdown and help you sort out the problems without any delaying.

82. Cheap Cleaning Services  |  my website   |   Thu Oct 01, 2015 @ 04:36AM

Pinterest is very interesting and good social media site me and my friends like and using this site. This site sharing is very important for SEO.

http://www.dirtalert.com.au/

83. Cheap Cleaning Services  |  my website   |   Fri Oct 02, 2015 @ 02:43AM

Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images) through collections known as pinboards. Pinterest acts as a personalized media platform. Users can browse the content of others on the main page.

http://www.dirtalert.com.au/

84. Maids Services in Dubai  |  my website   |   Fri Oct 02, 2015 @ 02:46AM

This articles is very interesting and unique me and my friends like this articles. Pinterest is a very good social media site i like this site.

http://www.maidszone.com/

85. Rubber Flooring  |  my website   |   Wed Oct 07, 2015 @ 03:57AM

hello friends how are you this great article it so help full for me thanks for share this post i share this information other people by <a href="http://www.rubberflooringexperts.co.uk/rubber-flooring"><b>Rubber Flooring</b></a>

86. Rubber Flooring  |  my website   |   Fri Oct 09, 2015 @ 05:04PM

hello friends how are you this great article it so help full for me thanks for share this post i share this information other people by <a href="http://www.rubberflooringexperts.co.uk/rubber-flooring"><b>Rubber Flooring</b></a>

87. Cheap Cleaning Services  |  my website   |   Tue Oct 13, 2015 @ 03:30AM

This post is really interesting and good me and my friends like this post and pinterest.com site pinterest is a social media site. Thank you for posting.

88. Maids Services in Dubai  |  my website   |   Tue Oct 13, 2015 @ 03:19AM

Pinterest is a very good and interesting social media site and very fumes site I like this post and Pinterest site

89. Rubber Flooring  |  my website   |   Wed Oct 14, 2015 @ 01:11AM

hello friends how are you this great article it so help full for me thanks for share this post i share this information other people by <a href="http://www.rubberflooringexperts.co.uk/rubber-flooring"><b>Rubber Flooring</b></a>

90. Jakarta SEO  |  my website   |   Wed Oct 14, 2015 @ 11:23AM

Pinterest is a good site. I use it for my daily working. And i have a lot of positive response on it. I like to post here. You can visit our site for progress of your business...
http://www.jasaseo.com/

91. Rubber Flooring  |  my website   |   Thu Oct 15, 2015 @ 07:34AM

hello this is so informative post and help full for me great job thanks for share this information

92. Hair Transplant  |  my website   |   Sat Oct 17, 2015 @ 07:40AM

am very happy to know that pakistan moving towards the progress and prossperity.
http://hairtransplant.org.pk/

93. Debt Collection  |  my website   |   Tue Oct 20, 2015 @ 07:08AM

Hello Friends, This post is very good i like this post and pinterest site. Pinterest is a social media site this site is very interesting Me and my friends like pinterest site.

<a href="http://www.singaporedebtcollection.com.sg/"><b>Singapore Debt Collection</b></a>

94. Debt Collection  |  my website   |   Tue Oct 20, 2015 @ 07:08AM

Hello Friends, This post is very good i like this post and pinterest site. Pinterest is a social media site this site is very interesting Me and my friends like pinterest site.

<a href="http://www.singaporedebtcollection.com.sg/"><b>Singapore Debt Collection</b></a>

95. debt collection  |  my website   |   Wed Oct 21, 2015 @ 03:00AM

Why i can not see my comments ?

96. Rubber Flooring  |  my website   |   Wed Oct 21, 2015 @ 05:21AM

Hey nice post bro this so informative post this blog thanks for share this information

97. tim  |  my website   |   Mon Oct 26, 2015 @ 12:05AM

wow these are amazing tips and i will use them immediately. thanks for sharing.
http://nerdypickuplines.com this is really good way to increase traffic.

99. Susie  |  my website   |   Tue Nov 03, 2015 @ 04:16PM

thanks for sharing this info.
I enjoy reading these type of blogs, i like the style of content writing, i have found similar over on http://hmrcphonenumber.co.uk/hmrc/hmrc-contact-phone-number-0843-168-0206/ & http://govcontactnumbers.co.uk/hmrc/hmrc-tax-helpline-0843-168-0206/
Keep up the good work.

http://taxcreditphonenumber.co.uk/

100. Best Cleaning Services  |  my website   |   Wed Nov 04, 2015 @ 10:17AM

Hy Friends, How are you Pinterest is a very good social media site me and my friends like this site.
http://www.dirtalert.com.au/

Post a Comment




powered by Doodlekit™ Free Website Builder