5 Keys for Better Collaboration Between Sales and Marketing
We're pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing.
All business units are under increasing pressure to show the
real value they provide to the organization, and marketing is no different.
That means marketers are no longer being asked simply to deliver a bunch of
leads – they’re being held accountable for making sure those contacts turn into
actual revenue.
What can marketers do to meet those new demands? One of the keys is to work more closely with the sales team to ensure marketing strategies and sales goals are aligned.
Doing so will help both marketing and sales improve their operations and ultimately boost the company’s bottom line.
Break down the silos
In too many organizations, marketing and sales teams operate separately, with little collaboration beyond marketers stuffing leads into the sales pipeline. However, there are some steps marketers can take to break down the silos and open up the lines of communication.
Here are five tips outlined by Rob Butters, Principal Analyst
with Frost & Sullivan, during a recent webinar:
- Align schedules – A lot of benefit can come from a fairly simple change: Get marketing and sales operating on the same cycle, with all planning geared toward the same goals. However, in many companies, marketing and sales do their planning and hold their big kick offs at different times of the year. Aligning those schedules will help get everyone on the same page.
- Get sales reps involved – Marketers can gain a lot by including members of the sales team in their planning sessions. And that means not only the sales director or VP of sales, but also the “voices on the street” – i.e., the sales people who are interacting directly with customers. Those people can share valuable opinions and insight that will help marketing do a better job at nurturing leads until they are “sales ready”. For instance, they can shed light on potential customers’ top concerns, what types of content attract the best prospects, and what kinds of feedback they’re hearing straight from customers.
- Share information – Likewise, marketers have access to a lot of information that can help the sales team improve its results. For example, marketing should be able to know what actions leads have taken before they’re contacted by a sales rep, for example, what white paper they downloaded, what video they watched, etc. Knowing those details will help sales reps conduct their conversations with prospects more effectively.
- Speak the same language – If marketing and sales are going to share information back and forth, it’s important that both sides keep track of the right data. The two teams should meet to decide which metrics to track as well as decide on a common terminology so that everyone can understand each other.
- Review and refine the strategy – Getting marketing and sales aligned doesn’t happen with one quick meeting. It’s a never-ending process that requires continual effort by both sides to stay on the same page and working toward the same goal. That’s why it’s critical for leadership on both the sales and marketing sides to be on board and put in the effort to keep the collaboration going.
What is your experience getting sales and marketing working in tandem? Please share your successes and struggles!
About the Author:
Sam Narisi is the publications editor for Frost & Sullivan’s Integrated Marketing Solutions practice. For more information on how marketing teams can improve their results and create more real value for their organizations today, download the Executive Summary of Frost & Sullivan’s eBroadcast, Marketing’s New Paradigm: Show Us the Money!
Related posts:
Four Things That Cause Marketing & Sales Misalignment and How to Fix Them
Comments
jfdddhdhddddjdkkddllrddkdudkdj
Cara Aborsi Kandungan aman tuntas dan cepat,,, 100% manjur
http://jualaborsi.com/
http://jualaborsi.com/cara-pesan-obat-aborsi/
http://jualaborsi.com/obat-aborsi-sulawesi-tenggara/
http://jualaborsi.com/obat-aborsi-di-yogyakarta/
http://jualaborsi.com/obat-aborsi-di-banten/
http://jualaborsi.com/penjual-obat-aborsi-jakarta/
http://jualaborsi.com/obat-aborsi-di-gorontalo/
http://jualaborsi.com/ciri-ciri-cytotec-asli-dan-cytotec-palsu/
http://jualaborsi.com/obat-aborsi-papua-barat/
http://jualaborsi.com/obat-aborsi-di-surabaya/
mv,vvkcjjcfcj,chkhkckchk
A blog is all about Independence Day.
http://www.independencedayphotos.com/
http://ummypancake.com/senyum-ceria-bayi-sehat-bersama-ougi-detergent.html
http://ummypancake.com/bangga-menggunakan-jam-tangan-original.html
http://ummypancake.com/tempat-wisata-di-singapura-tempatwisata-biz-id.html
http://ummypancake.com/marimas-bikin-adem-tidak-bikin-batuk.html
vShare is one of the popular <a href="http://vsharedownloadz.com/download-vshare/">iOS application</a> for iPhone and iPad devices. You can download vShare app on variety of iOS devices without jailbreak.
vShare is one of the popular <a href="http://vsharedownloadz.com/download-vshare/">iOS application</a> for iPhone and iPad devices. You can download vShare app on variety of iOS devices without jailbreak.
<a href="https://apartemenjogja.id/senyum-ceria-bayi-sehat-bersama-ougi-detergent/">https://apartemenjogja.id/senyum-ceria-bayi-sehat-bersama-ougi-detergent/</a>
http://pure-creativo.com/id/home/121-tempat-wisata-di-singapura-tempatwisatabizid.html
cool
good news and very interesting
good news and very interesting
thanks your post
bang gia xe oto mitssubishi triton 2017 moi tai dai ly xe Mitsubishi An Dan
http://highstrengthvitamind.wordpress.com/2016/12/26/high-strength-vitamin-d-benefits/
http://naturalvitamindsupplement.tumblr.com/post/155708779193/why-take-vitamin-d-supplements-and-what-to-be/
http://buybestvitamind.blog.fc2.com/
http://bestnaturalvitamind.wordpress.com/
Nice post thanks for sharing.
https://www.zobello.com/mens-clothing/mens-t-shirts.html
https://www.zobello.com/melange-stripe-knit-v-neck-tees-sports-grey-m-standard-fit.html
https://www.zobello.com/melange-stripe-knit-v-neck-tees.html
https://www.zobello.com/mens-clothing/mens-pants.html
https://www.zobello.com/canvas-cargo-pant.html
https://www.zobello.com/cuff-joggers-in-light-weight-tartan-plaid-for-men-31044.html
https://www.zobello.com/mens-clothing/mens-jackets-outerwear.html
https://www.zobello.com/mens-clothing/mens-sportswear/polos.html
https://www.zobello.com/mens-clothing/sweatpants.html
https://www.zobello.com/mens-clothing/mens-polo-t-shirts.html
https://www.zobello.com/aztec-print-polo.html
https://www.zobello.com/stripe-print-longsleeve-sweatshirt.html
http://www.pfizerobataborsi.com/2017/08/jual-obat-aborsi-semarang.html
http://www.pfizerobataborsi.com/2017/07/jual-obat-aborsi-batam.html
http://www.pfizerobataborsi.com/2017/07/jual-obat-aborsi-medan.html
http://www.pfizerobataborsi.com/2017/07/jual-obat-aborsi-malang.html
http://www.pfizerobataborsi.com/2017/07/jual-obat-aborsi-jakarta.html
http://www.pfizerobataborsi.com/2017/07/jual-obat-aborsi-bali.html
http://www.pfizerobataborsi.com/2017/07/jual-obat-aborsi-balikpapan.html
http://www.pfizerobataborsi.com/2017/07/jual-obat-aborsi-kupang.html
http://www.pfizerobataborsi.com/2017/07/penjual-obat-aborsi-makasar.html
http://www.pfizerobataborsi.com/2017/08/jual-obat-aborsi-bandung.html
http://www.pfizerobataborsi.com/2017/08/jual-obat-aborsi-jepara.html
http://www.pfizerobataborsi.com/p/jual-obat-aborsi-di-semarang.html
http://www.pfizerobataborsi.com/p/jual-obat-aborsi-di-bandung.html
<a href="http://www.topgujaratisongs.net/">top gujarati songs</a><br/>
<a href="http://www.topgujaratisongs.net/2017/03/top-20-popular-comedy-gujarati-natak.html">top gujarati natak</a><br/>
<a href="http://www.topgujaratisongs.net/2017/03/top-25-vikram-thakor-gujarati-songs.html">vikram thakor mp3 songs</a><br/>
<a href="http://www.topgujaratisongs.net/2017/03/top-20-hemant-chauhan-non-stop-bhajan.html">Top 20 Hemant Chauhan Non Stop Bhajan Gujarati Garba Mp3 Free Download</a><br/>
<a href="http://www.topgujaratisongs.net/2017/03/top-10-rakesh-barot-dj-non-stop.html">Top 10 Rakesh Barot DJ Non Stop Gujarati Mix Songs mp3 Free Download</a><br/>
<a href="http://www.topgujaratisongs.net/2017/05/top-10-gaman-santhal-mp3-ringtone.html">Top 10 Gaman Santhal Mp3 Ringtone Download </a><br/>
Watch High Definition Hindi movies: High Quality Movies: : : > NoteThis app requires 3G/WiFi Internet Connection. It will work in 2G also but will ..Latest Bollywood Movies,Hollywood Movies,Hindi Dubbed Hollywood and South ... ,South Indian Full Movie In Hindi Dubbed Free Download 3gp, Mp4, HD Avi,
<h1><a href="http://www.tamilyogitv.in">tamilgun</a></h1>
<h1><a href="http://www.tamilyogitv.in">hindi movie download</a></h1>
<h1><a href="http://www.tamilyogitv.in">action movie download</a></h1>
<h1><a href="http://www.tamilyogitv.in">romance movie download</a></h1>
<h1><a href="http://www.tamilyogitv.in">full movie download</a></h1>
<h1><a href="http://www.tamilyogitv.in">download movie</a></h1>
<h1><a href="http://www.tamilyogitv.in">download full movie</a></h1>
<h1><a href="http://www.tamilyogitv.in">watch full movie</a></h1>
http://www.sugarmummywebsite.com/2017/08/how-to-get-real-sugar-mummies-phone.html
Thanks for the useful information that the website has provided. I learned a lot from the information of the website.
Thanks a bunch for sharing this post. I’m glad to find your post. Keep sharing!! Have a super fabulous day!!!
http://www.sugarmummywebsite.com/2017/08/how-to-get-real-sugar-mummies-phone.html
<a href="http://www.navratriimages.in/">navratri images</a>
<a href="http://www.navratriimages.in/">happy navratri images</a>
<a href="http://www.navratriimages.in/">happy dusshera images</a>
<a href="http://www.navratriimages.in/">dusshera images</a>
www.crcdeco.com/
https://limerence.no/
https://obatmediscytotec.com/jual-obat-aborsi-surabaya/
https://obatmediscytotec.com/jual-obat-aborsi-di-malang/
https://obatmediscytotec.com/jual-obat-aborsi-di-bandung/
https://obatmediscytotec.com/jual-obat-aborsi-jogja/
https://obatmediscytotec.com/
Gurgaon, in short, has always been the place to be for the travellers and the best way to do that http://www.24x7girlsservices.in/
http://www.sugarmummywebsite.com/2017/09/best-site-to-find-sugar-mummies-click.html
<a href="http://www.karvachauth2017images.in/2017/08/karva-chauth-funny-jokes-sms-whatsapp.html">Karva Chauth Funny Whatsapp Messages</a>
<a href="http://www.karvachauth2017images.in/2017/08/karva-chauth-mp3-dj-songs-download.html">Karva Chauth DJ Songs Download</a>
<a href="http://www.karvachauth2017images.in/2017/08/karva-chauth-2017-Shayari-wishes-sms-in-hindi.html">Karva Chauth Text Messages</a>
<a href="http://www.karvachauth2017images.in/">Happy Karva Chauth Images 2017</a>
<a href="http://www.karvachauth2017images.in/">Karva Chauth Festival</a>
<a href="http://www.karvachauth2017images.in/2017/08/happy-karva-chauth-images-pictures-3d.html">Happy Karva Chauth Pictures</a>
<a href="http://www.karvachauth2017images.in/2017/08/karva-chauth-shayari-in-hindi-for.html">Karva Chauth Hindi Romantic Shayari</a>
I have collected these DP from different different sources for our readers. Are you looking for <a href="https://allinonetricks.com/whatsapp-dp-love-sad-stylish-cool-profile-pictures/">Attitude Whatsapp Profile Pictures</a> ? If yes than we are going to share it today in this post.
http://www.happydiwalideepawaliimages.com
http://www.happydiwalideepawaliimages.com/2017/08/latest-happy-deepawali-2017-images-pictures-photos-for-facebook-whatsapp.html
http://www.happydiwalideepawaliimages.com/2017/08/free-happy-diwali-wishes-2017.html
http://www.happydiwalideepawaliimages.com/2017/08/free-happy-diwali-images-2017.html
http://www.happydiwalideepawaliimages.com/2017/08/free-happy-diwali-pictures-2017.html
http://www.happydiwalideepawaliimages.com/2017/08/free-happy-diwali-wallpapers-in-hd.html
http://www.happydiwalideepawaliimages.com/2017/08/latest-happy-diwali-quotes.html
http://www.happydiwalideepawaliimages.com/2017/08/best-happy-diwali-messages-in-hindi.html
http://www.happydiwalideepawaliimages.com
http://www.happydiwalideepawaliimages.com/2017/08/latest-happy-deepawali-2017-images-pictures-photos-for-facebook-whatsapp.html
http://www.happydiwalideepawaliimages.com/2017/08/free-happy-diwali-wishes-2017.html
http://www.happydiwalideepawaliimages.com/2017/08/free-happy-diwali-images-2017.html
http://www.happydiwalideepawaliimages.com/2017/08/free-happy-diwali-pictures-2017.html
http://www.happydiwalideepawaliimages.com/2017/08/free-happy-diwali-wallpapers-in-hd.html
http://www.happydiwalideepawaliimages.com/2017/08/latest-happy-diwali-quotes.html
http://www.happydiwalideepawaliimages.com/2017/08/best-happy-diwali-messages-in-hindi.html
http://www.happydiwalideepawaliimages.com
http://www.happydiwalideepawaliimages.com/2017/08/latest-happy-deepawali-2017-images-pictures-photos-for-facebook-whatsapp.html
http://www.happydiwalideepawaliimages.com/2017/08/free-happy-diwali-wishes-2017.html
http://www.happydiwalideepawaliimages.com/2017/08/free-happy-diwali-images-2017.html
http://www.happydiwalideepawaliimages.com/2017/08/free-happy-diwali-pictures-2017.html
http://www.happydiwalideepawaliimages.com/2017/08/free-happy-diwali-wallpapers-in-hd.html
http://www.happydiwalideepawaliimages.com/2017/08/latest-happy-diwali-quotes.html
http://www.happydiwalideepawaliimages.com/2017/08/best-happy-diwali-messages-in-hindi.html
I know it sounds too good to be true, but ###go check it out### and you’ll see live demos of this system in action.
No wordpress needed… No programmers or graphics artists…
Just 30 seconds and you’re up and running. (All of that power is embedded in a simple link!)
--> ### Authority Overlay gives you this power ### <--
To your success,
http://flashreviewz.com/authority-overlay-review/
http://flashreviewz.com/vsl-templates-pro-review/
http://flashreviewz.com/digital-paper-review/
https://youtu.be/kwr5Q_yrfsw
http://guitarprince.soup.io/post/631355822/Authority-Overlay-Review-60-seconds-to-instant
http://guitarprince.postach.io/post/authority-overlay-review-60-seconds-to-instant-authority
https://guitarprince.skyrock.com/3300103034-Authority-Overlay-Review-60-seconds-to-instant-authority.html
http://guitarprince.webnode.com/l/authority-overlay-review-60-seconds-to-instant-authority/
http://groupspaces.com/OnlineMarketing4/pages/authority-overlay-review
http://vutrunghieugt.weebly.com/blog/authority-overlay-review-60-seconds-to-instant-authority
http://guitarprince.hatenadiary.com/entry/Authority_Overlay_Review
https://guitarprince.jimdo.com/authority-overlay-review/
http://ultimatebluesky.wikidot.com/authority-overlay-review
http://flashreviewz.blogspot.com/2017/09/authority-overlay-review.html
http://guitar-prince.jigsy.com/entries/software-and-tool/authority-overlay-review
https://sites.google.com/site/deepbluesky298/authority-overlay-review
http://guitarprince.rebelmouse.com/authority-overlay-review-60-seconds-to-instant-authority-2480967727.html
http://vuchunhyo.simplesite.com/432341109/5110105/posting/authority-overlay-review-60-seconds-to-instant-authority
http://vuchunhyo.wixsite.com/website/single-post/2017/09/03/Authority-Overlay-Review-60-seconds-to-instant-authority
http://thebluesky.strikingly.com/blog/authority-overlay-review
Nice post thanks for sharing.
https://www.zobello.com/mens-clothing/mens-t-shirts.html
https://www.zobello.com/melange-stripe-knit-v-neck-tees-sports-grey-m-standard-fit.html
https://www.zobello.com/melange-stripe-knit-v-neck-tees.html
https://www.zobello.com/mens-clothing/mens-t-shirts/v-neck.html
https://www.zobello.com/mens-clothing/mens-t-shirts/crew-neck.html
https://www.zobello.com/mens-clothing/mens-pants.html
https://www.zobello.com/mens-clothing/mens-pants/chinos.html
https://www.zobello.com/mens-clothing/mens-pants/cargo.html
https://www.zobello.com/mens-clothing/mens-pants/corduroy.html
https://www.zobello.com/canvas-cargo-pant.html
https://www.zobello.com/cuff-joggers-in-light-weight-tartan-plaid-for-men-31044.html
https://www.zobello.com/mens-clothing/mens-jackets-outerwear.html
https://www.zobello.com/mens-clothing/mens-sportswear/polos.html
https://www.zobello.com/mens-clothing/sweatpants.html
https://www.zobello.com/mens-clothing/mens-polo-t-shirts.html
https://www.zobello.com/aztec-print-polo.html
https://www.zobello.com/stripe-print-longsleeve-sweatshirt.html
http://www.cooldiwaliquotes.com/2017/08/happy-diwali-wishes-in-sanskrit-2017.html
http://www.cooldiwaliquotes.com/2017/08/shubh-diwali-in-hindi-wallpaper-sms.html
http://www.cooldiwaliquotes.com/2017/08/happy-diwali-wishes-in-tamil-2017.html
http://www.cooldiwaliquotes.com/2017/08/happy-diwali-gifs-images-for-WhatsApp.html
http://www.cooldiwaliquotes.com/2017/08/happy-diwali-msg-2017.html
http://www.cooldiwaliquotes.com/2017/08/100-happy-diwali-photo-gallery-2017.html
http://www.cooldiwaliquotes.com/2017/08/100-happy-diwali-photo-gallery-2017.html
norton.com/setup Online Help – Step by Step guide for Norton Setup, Download & complete installation online. We are providing independent support service if in case you face problem to activate or Setup Norton product.
http://norton.com-setup-key.com
mcafee.com/activate Online Help – Step by Step guide for McAfee Activate, Download & complete installation online. We are providing independent support service if in case you face problem to activate or Activate McAfee product. Just fill the form below and will get in touch with you as quick as possible.
norton.com/setup Online Help – Step by Step guide for Norton Setup, Download & complete installation online. We are providing independent support service if in case you face problem to activate or Setup Norton product.
office.com/setup Online Help – Step by Step guide for office Setup, Download & complete installation online. We are providing independent support service if in case you face problem to activate or Setup office product.
http://www.nikeneo.com/nike-dunk-sb-c-174.html
http://www.nikeneo.com/nike-football-boots-c-186.html
http://www.nikeneo.com/nike-heels-c-198.html
http://www.nikeneo.com/nike-lunar-c-189.html
http://www.nikeneo.com/size-14-15-16-c-212.html
norton.com/setup Online Help – Step by Step guide for Norton Setup, Download & complete installation online. We are providing independent support service if in case you face problem to activate or Setup Norton product.
mcafee.com/activate Online Help – Step by Step guide for McAfee Activate, Download & complete installation online. We are providing independent support service if in case you face problem to activate or Activate McAfee product. Just fill the form below and will get in touch with you as quick as possible.
norton.com/setup Online Help – Step by Step guide for Norton Setup, Download & complete installation online. We are providing independent support service if in case you face problem to activate or Setup Norton product.
office.com/setup Online Help – Step by Step guide for office Setup, Download & complete installation online. We are providing independent support service if in case you face problem to activate or Setup office product.
http://beautyglowup.com/ Beauty Tips
http://beautyglowup.com/category/male-enhancement-supplements/ Male Enhancement Supplements
http://beautyglowup.com/category/weight-loss-supplements/ Weight Loss Supplements
http://beautyglowup.com/category/skin-care-products/ Skin Care Products
http://beautyglowup.com/category/hair-care-products/ Hair Care Products
http://beautyglowup.com/detox-and-cleanse-reviews/ Detox and Clease Reviews
http://beautyglowup.com/alpha-prime-elite-the-best-male-enhancement/ Alpha Prime Elite
http://beautyglowup.com/garcinia-pure-pro-weight-loss-that-works/ Garcinia Pure Pro
http://beautyglowup.com/pure-asian-garcinia/ Pure Asian Garcinia
http://beautyglowup.com/buy-garcinia-cambogia Buy Garcinia Cambogia
http://beautyglowup.com/skin-rejuvenator-anti-aging-device/ Skin Rejuvenator
http://beautyglowup.com/hair-loss-treatment-for-men/ Hair Loss Treatment For Men
https://sites.google.com/view/garciniapurepro11
https://javed786.com/muscle-building-foods-gh-advanced-plus/
http://agsdevelopers.com/ Web Development Company
http://agsdevelopers.com/shopify-development/ Shopify Development Services
http://agsdevelopers.com/volusion-development/ Volusion Development Services
http://agsdevelopers.com/magento-development/ Magento Development Services
http://agsdevelopers.com/bigcommerce-development/ BigCommerce Development Services
http://agsdevelopers.com/wordpress-development/ WordPress Development Services
http://www.worldcolumns.com Urdu Columns
http://www.worldcolumns.com/columns/javed-chaudhry/ Javed Chaudhry Columns
http://www.worldcolumns.com/columns/hassan-nisar/ Hassan Nisar Columns
http://www.worldcolumns.com/columns/orya-maqbool-jan/ Orya Maqbool Jan Columns
http://www.worldcolumns.com/columns/rauf-klasra/ Rauf Klasra Columns
http://www.worldcolumns.com/columns/nazeer-naji/ Nazeer Naji Columns
http://www.worldcolumns.com/columns/ayaz-amir/ Ayaz Amir Columns
http://www.worldcolumns.com/columns/haroon-ur-rasheed/ Haroon Rasheed Columns
http://www.worldcolumns.com/columns/saadullah-jan-barq/ Saadullah Jan Barq Columns
Bangga Menggunakan Jam Tangan Original
http://masterkidsseo.blogspot.com/2017/07/bangga-menggunakan-jam-tangan-original.html
https://chirpstory.com/li/364689 http://stlyouth.org/forums/events/project-life/4477
https://musicbrainz.org/collection/33e79afa-ea27-4e65-8547-38d3103aa62f
http://www.qopolisconnections.com/blogs/12277/408/bangga-menggunakan-jam-tangan-or
http://www.votemotion.com/links/51829/ https://goo.gl/PQ9GRn
https://commafeed.uservoice.com/forums/204509-general/suggestions/20498362-bangga-menggunakan-jam-tangan-original
https://www.behance.net/gallery/55682311/Bangga-Menggunakan-Jam-Tangan-Original
http://herobayan.fitnell.com/5918758/bangga-menggunakan-jam-tangan-original
https://www.givology.org/~herobayan/blog/513001/
Marimas Bikin Adem, Tidak Bikin Batuk
http://masterkidsseo.blogspot.com/2017/07/marimas-bikin-adem-tidak-bikin-batuk.html
https://chirpstory.com/li/364692 http://stlyouth.org/forums/oym-online/website-news/4478
https://musicbrainz.org/collection/97beb131-fe88-47da-8fca-cab407b7dc0b
http://www.qopolisconnections.com/blogs/12277/409/marimas-bikin-adem-tidak-bikin
http://www.votemotion.com/links/51828/ https://goo.gl/fSggV1
https://commafeed.uservoice.com/forums/204509-general/suggestions/20498374-marimas-bikin-adem-tidak-bikin-batuk
https://www.behance.net/gallery/55682277/Marimas-Bikin-Adem-Tidak-Bikin-Batuk
https://www.givology.org/~herobayan/blog/513004/