5 Keys for Better Collaboration Between Sales and Marketing

5 Keys for Better Collaboration Between Sales and Marketing
Savvy Sisters - Mon Jan 27, 2014 @ 08:00AM
Comments: 805

We're pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing.


All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. That means marketers are no Shaking handslonger being asked simply to deliver a bunch of leads – they’re being held accountable for making sure those contacts turn into actual revenue.


What can marketers do to meet those new demands? One of the keys is to work more closely with the sales team to ensure marketing strategies and sales goals are aligned.


Doing so will help both marketing and sales improve their operations and ultimately boost the company’s bottom line.


Break down the silos

In too many organizations, marketing and sales teams operate separately, with little collaboration beyond marketers stuffing leads into the sales pipeline. However, there are some steps marketers can take to break down the silos and open up the lines of communication.


Here are five tips outlined by Rob Butters, Principal Analyst with Frost & Sullivan, during a recent webinar:

  1. Align schedules – A lot of benefit can come from a fairly simple change: Get marketing and sales operating on the same cycle, with all planning geared toward the same goals. However, in many companies, marketing and sales do their planning and hold their big kick offs at different times of the year. Aligning those schedules will help get everyone on the same page.
  2. Get sales reps involved – Marketers can gain a lot by including members of the sales team in their planning sessions. And that means not only the sales director or VP of sales, but also the “voices on the street” – i.e., the sales people who are interacting directly with customers. Those people can share valuable opinions and insight that will help marketing do a better job at nurturing leads until they are “sales ready”. For instance, they can shed light on potential customers’ top concerns, what types of content attract the best prospects, and what kinds of feedback they’re hearing straight from customers.
  3. Share information – Likewise, marketers have access to a lot of information that can help the sales team improve its results. For example, marketing should be able to know what actions leads have taken before they’re contacted by a sales rep, for example, what white paper they downloaded, what video they watched, etc. Knowing those details will help sales reps conduct their conversations with prospects more effectively.
  4. Speak the same language – If marketing and sales are going to share information back and forth, it’s important that both sides keep track of the right data. The two teams should meet to decide which metrics to track as well as decide on a common terminology so that everyone can understand each other.
  5. Review and refine the strategy – Getting marketing and sales aligned doesn’t happen with one quick meeting. It’s a never-ending process that requires continual effort by both sides to stay on the same page and working toward the same goal. That’s why it’s critical for leadership on both the sales and marketing sides to be on board and put in the effort to keep the collaboration going.


What is your experience getting sales and marketing working in tandem? Please share your successes and struggles!


About the Author:

Sam Narisi is the publications editor for Frost & Sullivan’s Integrated Marketing Solutions practice. For more information on how marketing teams can improve their results and create more real value for their organizations today, download the Executive Summary of Frost & Sullivan’s eBroadcast, Marketing’s New Paradigm: Show Us the Money!


Related posts:

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Can’t Sales and Marketing Just Get Along?


Comments: 805

Comments

751. install norton with product key  |  my website   |   Sun Apr 01, 2018 @ 10:20PM

It is simple to install norton with product key for that user need to login into norton account there user need to put 25 character product key and download norton exe file.

752. www.norton.com/setup  |  my website   |   Mon Apr 02, 2018 @ 04:24AM

One of such kind is the Norton Antivirus Software. It protects the systems, laptops, etc. from viruses, spyware, worms and Trojan horses. It continuously scans the computer as the user surfs various websites, so that it can provide a constant protection against viruses.
https://www.inortonsetup.com

753. dan   |   Mon Apr 02, 2018 @ 04:25PM

This is a great information. I <a href=http://dataedy.com/>Like</a> every bit of the content. Thank You

756. apk  |  my website   |   Thu Apr 05, 2018 @ 03:33AM
757. k mvbm  |  my website   |   Fri Apr 06, 2018 @ 12:53AM

Jual Obat Aborsi Di Malang, Kami adalah apotek online yang profesional dan terpercaya. https://cytotecobataborsi.com/obat-aborsi-di-malang/

758. Jual obat aborsi  |  my website   |   Fri Apr 06, 2018 @ 12:56AM

Jual Obat Aborsi
Misoprostol Cytotec Jual Obat Aborsi obat aborsi obat penggugur kandungan obat telat bulan, obat penggugur kandungan Misoprostol Cytotec Asli Cytotec Pfizer. https://amyshoop.com/

760. jualdrumband  |  my website   |   Tue Apr 10, 2018 @ 10:44PM

Terima kasih informasinya. ditunggu kunjungan baliknya di website kami.

761. jualmarchingband  |  my website   |   Tue Apr 10, 2018 @ 10:45PM

Terima kasih informasinya. ditunggu kunjungan baliknya di website kami.

762. jualalatdrumband  |  my website   |   Tue Apr 10, 2018 @ 10:46PM

Terima kasih informasinya. ditunggu kunjungan baliknya di website kami.

763. jualseragamdrumband  |  my website   |   Tue Apr 10, 2018 @ 10:48PM

Terima kasih informasinya. ditunggu kunjungan baliknya di website kami.

764. jualperalatanmarchingband  |  my website   |   Tue Apr 10, 2018 @ 10:49PM

Terima kasih informasinya. ditunggu kunjungan baliknya di website kami.

765. esha  |  my website   |   Thu Apr 12, 2018 @ 01:54AM

really nice article about sales and marketing https://bit.ly/2CxxVZ7

766. Obat Abosi Manjur  |  my website   |   Fri Apr 13, 2018 @ 01:14AM

tenks you comet

767. vekin12  |  my website   |   Fri Apr 13, 2018 @ 09:30AM
768. Naina Sharma   |   Fri Apr 13, 2018 @ 09:34AM
769. Naina Sharma   |   Fri Apr 13, 2018 @ 09:35AM
770. Poker Online  |  my website   |   Tue Apr 17, 2018 @ 05:26AM

Situs Judi Online Terbaik dan Terpopuler Indonesia saat ini

771. animobolacom  |  my website   |   Wed Apr 18, 2018 @ 02:05AM
772. animobolacom  |  my website   |   Wed Apr 18, 2018 @ 02:06AM
773. Gregory J. Anderson  |  my website   |   Wed Apr 18, 2018 @ 06:21AM
775. Mother's Day Images 2018  |  my website   |   Sun Apr 22, 2018 @ 06:56AM

<a href="https://happymothersdayimagesc.com/">Happy mothers day images</a>

776. Siliguri Escort Service   |  my website   |   Mon Apr 23, 2018 @ 07:18AM

Our only wish is that you get all kinds of goodness from us. Our service is available in-call and out call Hotel service. And all the girls we have to keep you happy and most decent high profile escort Service in Siliguri with excellent quality to vip decent independent escort girls ready for full satisfy all your requirements and full cooperative service giving you. Siliguri Escort Service,Call girl Service in Siliguri.

777. Abudhabies Escort Service   |  my website   |   Mon Apr 23, 2018 @ 07:23AM

Abu Dhabi Escorts Service, The Perfection of Pleasure Moulded by Pretty Model Abu Dhabi Escort Service, call girl Abu Dhabi. Biggest escort directory of independent escorts, escort agencies and strip clubs in Abu Dhabi, UAE. You find here the best female and male escorts providing massage and escort services.Abu Dhabi Call girl service.

778. Vadodara Escort Service   |  my website   |   Mon Apr 23, 2018 @ 07:28AM

Beauty Queen provides you high profile independent girl in Vadodara, escorts service in Vadodara, Vadodara escorts. If you are looking for the ultimate encounter in Vadodara then I am your sophisticated young Vadodara escorts service provides upscale companionship for making your night becomes true. Hot Collection Provide By Russian Escorts Indian Models Call Girls In Vadodara Enjoy Escorts Service, available in Vadodara 24/7*.

779. rajesh  |  my website   |   Wed Apr 25, 2018 @ 03:37AM

thanx for the amazing tips about sales and

finally once again thanx for it.

780. Canon printer Customer Support Number  |  my website   |   Wed Apr 25, 2018 @ 04:27AM

Great post! I really enjoyed reading it. There should be more of this information out there on the internet. People are really interested in it. Thank you for your contribution!

781. Canon printer Customer Support Number  |  my website   |   Wed Apr 25, 2018 @ 04:29AM

Great post! I really enjoyed reading it. There should be more of this information out there on the internet. People are really interested in it. Thank you for your contribution!

782. garry crist  |  my website   |   Wed Apr 25, 2018 @ 12:33PM

We are Verizon customer service 800 837 4966, Verizon customer service 800 837 4966, Verizon Communication is the multinational American company, which serve in the telecommunication, technology and mass media field. It is found in 1983. The headquarters of the company is associated with the New York, USA.Verizon customer service 800 837 4966 is available for you 24x365 days. Verizon has the largest number of email users. This department solves their customer’s problem related to the Verizon Service.

783. jualdrumband  |  my website   |   Wed Apr 25, 2018 @ 10:27PM

Terima kasih atas informasinya. Kami tunggu kunjungan baliknya di website kami.

784. jualmarchingband  |  my website   |   Wed Apr 25, 2018 @ 10:28PM

Terima kasih atas informasinya. Kami tunggu kunjungan baliknya di website kami.

785. Alex grint   |   Thu Apr 26, 2018 @ 04:03PM

We are<a href="https://techysupport.co/verizon-tech-support/

"> Verizon email Support .com!</a>
Phone Number 800 837 4966, Verizon Communication is the multinational American company, which serve in the telecommunication, technology and mass media field. It is found in 1983. The headquarters of the company is associated with the New York, USA .Verizon email support is available for you 24x365 days. Verizon has the largest number of email users. This department solves their customer’s problem related to the <a href="https://techysupport.co/verizon-tech-support/

"> Verizon Tech Support.com!</a>
.

786. find better content  |  my website   |   Fri Apr 27, 2018 @ 05:26AM

love to read your content

788. Cytotec Asli  |  my website   |   Tue May 01, 2018 @ 08:29AM

JUAL <a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Aborsi Di Jakarta'>Obat Aborsi Di Jakarta</a> MANJUR UNTUK USIA 1-7 BULAN.
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Cytotec Asli Di Jakarta'>Obat Cytotec Asli Di Jakarta</a> YANG KAMI JUAL RESMI DARI RUMAH SAKIT, JADI ANDA TIDAK PERLU RAGU LAGI UNTUK ORDER <a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Cytotec Asli Di Jakarta'>Cytotec Asli Di Jakarta</a>
YANG KAMI JUAL KARENA BERGARANSI DAN DIJAMIN 100% TUNTAS TANPA HARUS KURET LAGI.
<a href='http://griyafarmasi.net/' title='Ciri Cytotec Asli'>Ciri Cytotec Asli</a> adalah obatnya tidak ada bentuk lain selain persegi enam dan warnanya pun cuma putih.

INFO LEBIH LANJUT KLIK WEBSITE RESMI KAMI YANG TERTERA DI BAWAH INI:

<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Aborsi Di Jakarta'>Obat Aborsi Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Cytotec Asli Di Jakarta'>Obat Cytotec Asli Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Cytotec Di Jakarta'>Obat Cytotec Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Cytotec Asli Di Jakarta'>Cytotec Asli Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-penggugur-kandungan-di-jakarta-cod/' title='Obat Penggugur Kandungan Di Jakarta'>Obat Penggugur Kandungan Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Penggugur Janin Di Jakarta'>Obat Penggugur Janin Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Penggugur Janin Di Jakarta'>Penggugur Janin Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Peluntur Janin Di Jakarta'>Obat Peluntur Janin Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Peluntur Janin Di Jakarta'>Peluntur Janin Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Penggugur Kandungan Di Jakarta'>Penggugur Kandungan Di Jakarta</a>

<a href='http://griyafarmasi.net/' title='Obat Aborsi'>Obat Aborsi</a>
<a href='http://griyafarmasi.net/' title='Cara Menggugurkan Kandungan'>Cara Menggugurkan Kandungan</a>
<a href='http://griyafarmasi.net/' title='Menggugurkan Kandungan'>Menggugurkan Kandungan</a>
<a href='http://griyafarmasi.net/' title='Menggugurkan Janin'>Menggugurkan Janin</a>
<a href='http://griyafarmasi.net/' title='Obat Penggugur Kandungan'>Obat Penggugur Kandungan</a>
<a href='http://griyafarmasi.net/' title='Penggugur Kandungan'>Penggugur Kandungan</a>
<a href='http://griyafarmasi.net/' title='Obat Cytotec Asli'>Obat Cytotec Asli</a>
<a href='http://griyafarmasi.net/' title='Cytotec Asli'>Cytotec Asli</a>
<a href='http://griyafarmasi.net/' title='Obat Peluntur Janin'>Obat Peluntur Janin</a>
<a href='http://griyafarmasi.net/' title='Peluntur Janin'>Peluntur Janin</a>
<a href='http://griyafarmasi.net/' title='Obat Penggugur Janin'>Obat Penggugur Janin</a>
<a href='http://griyafarmasi.net/' title='Penggugur Janin'>Penggugur Janin</a>
<a href='http://griyafarmasi.net/' title='Obat Telat Bulan'>Obat Telat Bulan</a>
<a href='http://cytotec-asli.com/' title='Cytotec Asli'>Cytotec Asli</a>

CALL/WA : 081325000880
BBM : 54D5479D

789. Cytotec Asli  |  my website   |   Tue May 01, 2018 @ 08:30AM

JUAL <a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Aborsi Di Jakarta'>Obat Aborsi Di Jakarta</a> MANJUR UNTUK USIA 1-7 BULAN.
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Cytotec Asli Di Jakarta'>Obat Cytotec Asli Di Jakarta</a> YANG KAMI JUAL RESMI DARI RUMAH SAKIT, JADI ANDA TIDAK PERLU RAGU LAGI UNTUK ORDER <a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Cytotec Asli Di Jakarta'>Cytotec Asli Di Jakarta</a>
YANG KAMI JUAL KARENA BERGARANSI DAN DIJAMIN 100% TUNTAS TANPA HARUS KURET LAGI.
<a href='http://griyafarmasi.net/' title='Ciri Cytotec Asli'>Ciri Cytotec Asli</a> adalah obatnya tidak ada bentuk lain selain persegi enam dan warnanya pun cuma putih.

INFO LEBIH LANJUT KLIK WEBSITE RESMI KAMI YANG TERTERA DI BAWAH INI:

<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Aborsi Di Jakarta'>Obat Aborsi Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Cytotec Asli Di Jakarta'>Obat Cytotec Asli Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Cytotec Di Jakarta'>Obat Cytotec Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Cytotec Asli Di Jakarta'>Cytotec Asli Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-penggugur-kandungan-di-jakarta-cod/' title='Obat Penggugur Kandungan Di Jakarta'>Obat Penggugur Kandungan Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Penggugur Janin Di Jakarta'>Obat Penggugur Janin Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Penggugur Janin Di Jakarta'>Penggugur Janin Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Obat Peluntur Janin Di Jakarta'>Obat Peluntur Janin Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Peluntur Janin Di Jakarta'>Peluntur Janin Di Jakarta</a>
<a href='http://griyafarmasi.net/obat-aborsi-cytotec-asli-di-jakarta-cod/' title='Penggugur Kandungan Di Jakarta'>Penggugur Kandungan Di Jakarta</a>

<a href='http://griyafarmasi.net/' title='Obat Aborsi'>Obat Aborsi</a>
<a href='http://griyafarmasi.net/' title='Cara Menggugurkan Kandungan'>Cara Menggugurkan Kandungan</a>
<a href='http://griyafarmasi.net/' title='Menggugurkan Kandungan'>Menggugurkan Kandungan</a>
<a href='http://griyafarmasi.net/' title='Menggugurkan Janin'>Menggugurkan Janin</a>
<a href='http://griyafarmasi.net/' title='Obat Penggugur Kandungan'>Obat Penggugur Kandungan</a>
<a href='http://griyafarmasi.net/' title='Penggugur Kandungan'>Penggugur Kandungan</a>
<a href='http://griyafarmasi.net/' title='Obat Cytotec Asli'>Obat Cytotec Asli</a>
<a href='http://griyafarmasi.net/' title='Cytotec Asli'>Cytotec Asli</a>
<a href='http://griyafarmasi.net/' title='Obat Peluntur Janin'>Obat Peluntur Janin</a>
<a href='http://griyafarmasi.net/' title='Peluntur Janin'>Peluntur Janin</a>
<a href='http://griyafarmasi.net/' title='Obat Penggugur Janin'>Obat Penggugur Janin</a>
<a href='http://griyafarmasi.net/' title='Penggugur Janin'>Penggugur Janin</a>
<a href='http://griyafarmasi.net/' title='Obat Telat Bulan'>Obat Telat Bulan</a>
<a href='http://cytotec-asli.com/' title='Cytotec Asli'>Cytotec Asli</a>

CALL/WA : 081325000880
BBM : 54D5479D

790. SAIFI  |  my website   |   Tue May 01, 2018 @ 10:37PM

Tatkal Software 2018 | We Provide High Speed Safe and Secure Tatkal Ticket Software - you Can buy Original Tatkal Booking Software all Safe an Secure Tatkal Ticket Booking Software available here you Can Purchase Original Tatkal Software.
‎Redmirchy tatkal software · ‎ABS tatkal software · ‎iSmart tatkal software · ‎Downloads
https://www.taktalsoftware.com

https://www.taktalsoftware.com/shop
https://www.taktalsoftware.com/dowonload
https://www.taktalsoftware.com/contact

791. Jack Billa  |  my website   |   Wed May 02, 2018 @ 08:26AM

Kingkushwwed.com

793. Karan Arya  |  my website   |   Sat May 05, 2018 @ 07:19AM

Good information.

794. new songs lyrics  |  my website   |   Sun May 06, 2018 @ 09:45PM
795. A Roy  |  my website   |   Mon May 07, 2018 @ 07:12AM

wow! it's amazing, I just want to thank you for such a good arrangement.

796. Pk Haldar  |  my website   |   Mon May 07, 2018 @ 07:14AM

Thanks for your page! Your share information it helped me a lot!

797. webroot.com/safe to get webroot safe setup  |  my website   |   Tue May 08, 2018 @ 03:20AM

Experience next generation Security level with Webroot in your all devices. Install and activate webroot from www.webroot.com/safe and don’t forget to run webroot safe scan to feel secure anywhere.
http://www.web-root.org/webroot-com-safe/

798. TrendMicro/BestBuy - Download Trend Micro exe File  |  my website   |   Tue May 08, 2018 @ 03:27AM

www.trendmicro.com/bestbuy is the place to download and activate trend micro internet security online.Activate online for Trend Micro Software, including Trend Micro Antivirus, Trend Micro Internet Security and more.
http://www.mytrendmicro.com/bestbuy/

799. Activate your mcafee/activate @ www.mcafee.com/activate  |  my website   |   Tue May 08, 2018 @ 03:33AM

Install mcafee activate Antivirus at www.mcafee.com/activate in just 3 easy steps. 1 &gt;&gt; Enter your 25-digit activation code. 2 &gt;&gt; Log in. 3 &gt;&gt; Get protected your PC
http://www.mcaf-ee.com/mcafeecomactivate/

800. mcafee.com/activate | Activate your product @ www.mcafee.com/act  |  my website   |   Tue May 08, 2018 @ 03:35AM

mcafee.com/activate-Contact and connect to live support technician for technical help to fix Mcafee Activate errors for US and Canada. Customers get 24/7 troubleshooting help by calling Mcafee Support on 1-844-833-0610.
http://activate-com.org/mcafee/

Post a Comment




powered by Doodlekit™ Free Website Builder