5 Keys for Better Collaboration Between Sales and Marketing

5 Keys for Better Collaboration Between Sales and Marketing
Savvy Sisters - Mon Jan 27, 2014 @ 08:00AM
Comments: 805

We're pleased to present this guest post by Sam Narisi of Frost & Sullivan. Read on for concrete tips to help unite sales and marketing.


All business units are under increasing pressure to show the real value they provide to the organization, and marketing is no different. That means marketers are no Shaking handslonger being asked simply to deliver a bunch of leads – they’re being held accountable for making sure those contacts turn into actual revenue.


What can marketers do to meet those new demands? One of the keys is to work more closely with the sales team to ensure marketing strategies and sales goals are aligned.


Doing so will help both marketing and sales improve their operations and ultimately boost the company’s bottom line.


Break down the silos

In too many organizations, marketing and sales teams operate separately, with little collaboration beyond marketers stuffing leads into the sales pipeline. However, there are some steps marketers can take to break down the silos and open up the lines of communication.


Here are five tips outlined by Rob Butters, Principal Analyst with Frost & Sullivan, during a recent webinar:

  1. Align schedules – A lot of benefit can come from a fairly simple change: Get marketing and sales operating on the same cycle, with all planning geared toward the same goals. However, in many companies, marketing and sales do their planning and hold their big kick offs at different times of the year. Aligning those schedules will help get everyone on the same page.
  2. Get sales reps involved – Marketers can gain a lot by including members of the sales team in their planning sessions. And that means not only the sales director or VP of sales, but also the “voices on the street” – i.e., the sales people who are interacting directly with customers. Those people can share valuable opinions and insight that will help marketing do a better job at nurturing leads until they are “sales ready”. For instance, they can shed light on potential customers’ top concerns, what types of content attract the best prospects, and what kinds of feedback they’re hearing straight from customers.
  3. Share information – Likewise, marketers have access to a lot of information that can help the sales team improve its results. For example, marketing should be able to know what actions leads have taken before they’re contacted by a sales rep, for example, what white paper they downloaded, what video they watched, etc. Knowing those details will help sales reps conduct their conversations with prospects more effectively.
  4. Speak the same language – If marketing and sales are going to share information back and forth, it’s important that both sides keep track of the right data. The two teams should meet to decide which metrics to track as well as decide on a common terminology so that everyone can understand each other.
  5. Review and refine the strategy – Getting marketing and sales aligned doesn’t happen with one quick meeting. It’s a never-ending process that requires continual effort by both sides to stay on the same page and working toward the same goal. That’s why it’s critical for leadership on both the sales and marketing sides to be on board and put in the effort to keep the collaboration going.


What is your experience getting sales and marketing working in tandem? Please share your successes and struggles!


About the Author:

Sam Narisi is the publications editor for Frost & Sullivan’s Integrated Marketing Solutions practice. For more information on how marketing teams can improve their results and create more real value for their organizations today, download the Executive Summary of Frost & Sullivan’s eBroadcast, Marketing’s New Paradigm: Show Us the Money!


Related posts:

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Can’t Sales and Marketing Just Get Along?


Comments: 805

Comments

651. sdf  |  my website   |   Fri Feb 02, 2018 @ 12:58PM
652. Julian  |  my website   |   Sat Feb 03, 2018 @ 12:44AM

I try to understand with this. I want do that, i want succes

<a href="http://pabrikkaosjogja.com/">Konveksi kaos jogja</a>

653. obat aborsi tuntas  |  my website   |   Wed Feb 07, 2018 @ 09:49PM

<a href="http://aborsituntas.net/" target="_blank" rel="noopener"><span style="color: #ff0000;"><strong>Obat Aborsi Tuntas</strong>

OBAT ABORSI TUNTAS
Kami menjual Obat Aborsi Tuntas untuk usia 1 sampai 7 bulan, dimana Obat Penggugur Kandungan yang kami jual di jamin manjur tanpa kuret. Selain itu Obat Peluntur Janin ini sangatlah aman, jadi anda tidak perlu ragu lagi untuk order Obat Cytotec Asli di tempat kami. Untuk info lebih lanjut hubungi Call/Wa: 082279999433 || Bbm: DDB2E229.
Selamat datang di website resmi kami: http://aborsituntas.net yang menyediakan obat aborsi tuntas kualitas terbaik dan sangat aman untuk digunakan sebagai Pengguguran Kandungan. Bagi anda yang ingin menggugurkan kandungan, kami sarankan untuk menggunakan Obat Aborsi aman yaitu Cytotec Misoprostol yang sangat ampuh untuk melunturkan janin.

654. obat aborsi tuntas  |  my website   |   Wed Feb 07, 2018 @ 09:50PM

OBAT ABORSI TUNTAS
Kami menjual Obat Aborsi Tuntas untuk usia 1 sampai 7 bulan, dimana Obat Penggugur Kandungan yang kami jual di jamin manjur tanpa kuret. Selain itu Obat Peluntur Janin ini sangatlah aman, jadi anda tidak perlu ragu lagi untuk order Obat Cytotec Asli di tempat kami. Untuk info lebih lanjut hubungi Call/Wa: 082279999433 || Bbm: DDB2E229.
Selamat datang di website resmi kami: http://aborsituntas.net yang menyediakan obat aborsi tuntas kualitas terbaik dan sangat aman untuk digunakan sebagai Pengguguran Kandungan. Bagi anda yang ingin menggugurkan kandungan, kami sarankan untuk menggunakan Obat Aborsi aman yaitu Cytotec Misoprostol yang sangat ampuh untuk melunturkan janin.

655. obat aborsi tuntas  |  my website   |   Wed Feb 07, 2018 @ 09:53PM

<a href="http://aborsituntas.net/" target="_blank" rel="noopener"><span style="color: #ff0000;"><strong>Obat Aborsi Tuntas</strong>

OBAT ABORSI TUNTAS
Kami menjual Obat Aborsi Tuntas untuk usia 1 sampai 7 bulan, dimana Obat Penggugur Kandungan yang kami jual di jamin manjur tanpa kuret. Selain itu Obat Peluntur Janin ini sangatlah aman, jadi anda tidak perlu ragu lagi untuk order Obat Cytotec Asli di tempat kami. Untuk info lebih lanjut hubungi Call/Wa: 082279999433 || Bbm: DDB2E229.
Selamat datang di website resmi kami: http://aborsituntas.net yang menyediakan obat aborsi tuntas kualitas terbaik dan sangat aman untuk digunakan sebagai Pengguguran Kandungan. Bagi anda yang ingin menggugurkan kandungan, kami sarankan untuk menggunakan Obat Aborsi aman yaitu Cytotec Misoprostol yang sangat ampuh untuk melunturkan janin.

656. karan arya  |  my website   |   Thu Feb 08, 2018 @ 12:04AM

Good information sir.

657. Apple Tv Customer Service Number  |  my website   |   Thu Feb 15, 2018 @ 12:48AM

apple has a massive user base across the United States of America and around the world, which makes providing apple customer support more difficult.

658. Apple Tv Customer Service Number  |  my website   |   Thu Feb 15, 2018 @ 12:51AM

apple has a never-ending role to play. We will provide you with the best customer services in a very cost-effective way.

659. MS Paint Support  |  my website   |   Fri Feb 16, 2018 @ 05:58AM

Need help related to the ms paint issues. Don't hesitate to contact MS Paint Support. Our techies provides you the best solution.

660. jason  |  my website   |   Sun Feb 18, 2018 @ 06:55PM
661. Marah Walter  |  my website   |   Mon Feb 19, 2018 @ 06:41AM
662. cara mengatasi tangan dan kaki kesemutan  |  my website   |   Tue Feb 20, 2018 @ 12:48AM

very helpful information, thank you very much this can be very useful for us all

663. The curry door  |  my website   |   Tue Feb 20, 2018 @ 03:08AM
664. Black Panther Jacket  |  my website   |   Tue Feb 20, 2018 @ 04:45AM

I am glad that I browse this post and I thumbs up for this post

665. steam wallet code generator  |  my website   |   Tue Feb 20, 2018 @ 09:33AM

As soon as possible we finding the great online site around category. This can be very easy beneficial, just about all what you should do is to check out and exploit all advice. We will be extremely happy to give you great and even truly unique points

666. iPhone Customer Support Number  |  my website   |   Wed Feb 21, 2018 @ 01:22AM

If you have a problem with your iPhone. just contact our expert anytime for help. iPhone Customer Support is here to resolve your issues.

667. peter singh  |  my website   |   Wed Feb 21, 2018 @ 05:56AM

such a great quality content i regularly use your blog for marketing things i loved it.
<a href=”http://www.happyeasterwishes2018.com/2018/02/happy-easter-day-images-2018.html”>Easter Images 2018 HD</a>
<a href=”http://www.happyeasterwishes2018.com/2018/02/Happy-Easter-Wallpapers-2018.html”>Easter Wallpapers 2018 HD</a>
<a href=”http://www.happyeasterwishes2018.com/2018/02/frohe-ostern-bilder-2018.html”>Frohe Ostern Bilder 2018</a>
<a href=”https://padhonews.com/happy-choti-holi-2018-wishes-quotes-sms-messages-whatsapp-status-dp-pictures-images”>Happy Choti Holi 2018 Wishes Quotes</a>
<a href=”https://padhonews.com/happy-holi-images-2018-wishes-messages-sms-facebook-cover-pictures-hd-wallpapers”>Happy Holi Images 2018</a>
<a href=”http://www.happyeasterwishes2018.com/2018/02/Happy-Easter-Gif-2018.html”>Happy Easter GIF 2018</a>
<a href=”http://www.happyeasterwishes2018.com/2018/02/Feliz-Pascua-Imagenes-2018.html”>Feliz Pascua Imagenes 2018</a>
<a href=”http://www.happyeasterwishes2018.com/2018/02/Happy-Easter-Wishes-2018.html”>Easter Wishes 2018 HD</a>
<a href=”http://www.happyeasterwishes2018.com/2018/02/Happy-Easter-Quotes-Images-2018.html”>Easter Quotes 2018</a>
<a href=”http://www.happyeasterwishes2018.com/2018/02/Easter-Greetings-Messages-2018.html”>Easter Greetings 2018 HD</a>
<a href=” http://www.happyeasterwishes2018.com/2018/02/Easter-Quotes-from-the-Bible.html”>Easter Quotes From Bible</a>
<a href=”http://www.happyeasterwishes2018.com/2018/02/Good-Friday-Images-Wallpapers-Pictures-Photos-2018.html”> Good Friday Images 2018</a>

668. Omwati Sharma   |   Fri Feb 23, 2018 @ 01:00AM

It is best calendar may 2018.

https://goo.gl/TBtA1s

https://goo.gl/HVUmZN

670. DC Limousine Rental  |  my website   |   Fri Feb 23, 2018 @ 11:51AM
671. gudangpoker versi lama  |  my website   |   Sat Feb 24, 2018 @ 03:25PM

although the new version alreadu launching, but for any player must can be try a old version. maybe it's good news for our site.

672. Amy  |  my website   |   Sun Feb 25, 2018 @ 04:15PM

Nice Post!

673. Black Panther Mask and Necklace Logo Hoodie  |  my website   |   Tue Feb 27, 2018 @ 06:02AM

This article is very informative and I hope other readers will also take advantage from it

674. rahul  |  my website   |   Thu Mar 01, 2018 @ 06:13AM

sistem, atau bisnis di mana perlindungan finansial atau ganti rugi secara finansial untuk jiwa, properti, kesehatan, Pendidikan, jiwa dan lain sebagainya untuk mendapatkan penggantian dari kejadian-kejadian tak terduga yang dapat terjadi seperti kematian, kehilangan, kerusakan atau sakit, namun kita harus melakukan pembayaran premi secara teratur pada at registrationkart.com

675. John Gilbert  |  my website   |   Thu Mar 01, 2018 @ 01:21PM

Amazing Blog,(https://alltopmediaproviders.com) it's helped me to improve our business through this article step,(https://alltopmediaproviders.com.

676. John Gilbert  |  my website   |   Thu Mar 01, 2018 @ 01:24PM

Amazing Blog,(https://alltopmediaproviders.com) it's helped me to improve our business through this article ,(https://alltopmediaproviders.com

678. Kamya sharma  |  my website   |   Tue Mar 06, 2018 @ 03:19AM

Oooo sir you are doing a great job for information of Better Collaboration Between Sales and Marketing.
Beside this your site looks pretty awesome, super feeling when I’m browsing posts. Everything runs and loads fast and smooth.
Thanks......

679. Sua Solução Aqui  |  my website   |   Tue Mar 06, 2018 @ 11:26AM

I read the articles on your page, it's really great! I will share your site with my other friends, I think they will love it. Thank you for your publication.

680. Luciano - Sua Solução aqui  |  my website   |   Tue Mar 06, 2018 @ 11:30AM

Great article on your page, it's really great! I will share your site with my other friends, I think they will love it. Thank you for your publication.

683. McAfee.com/Activate  |  my website   |   Thu Mar 08, 2018 @ 03:56PM

Protect Your Computer , Network, Social Media Account And all other from hackers, infection ,Virus and other online threats, Mcafee Total Protection Software very Important to Activate or Setup with the Official Link mcafee.com/activate
http://www.mcafeeonlineactivation.com/

684. Webroot Support  |  my website   |   Thu Mar 08, 2018 @ 03:58PM

Need to Have Advanced Technology internet Security software from Webroot safe Software company with the following Link webroot.com/safe that help to protect all device from virus, malware and other online threats.
http://www.webrootsafe.us/

685. McAfee Support  |  my website   |   Thu Mar 08, 2018 @ 03:58PM
686. Lost Ways Ebook  |  my website   |   Fri Mar 09, 2018 @ 02:49AM

Thanks for these tips. I really love them so much

687. Mike  |  my website   |   Sat Mar 10, 2018 @ 04:52AM

That's a good poit regarding online community. I work with mobile game developers and it is pretty hard to find a good content strategy for them - as their apps are mostly found directly at Appstore or via Facebook and app-review blogs. Making online community around an app might be a good strategy - we will definitely try

688. Solarboxreview  |  my website   |   Sat Mar 10, 2018 @ 09:30PM

Sales and marketing are two difficult phases of topics

689. Daman Kaur  |  my website   |   Mon Mar 12, 2018 @ 05:08AM
690. lottery ideas  |  my website   |   Mon Mar 12, 2018 @ 09:00AM

It is good to see the sales and marketing of this concept. I really love to find about http://lotteryideas.com/

691. Jesson H. Smith  |  my website   |   Mon Mar 12, 2018 @ 05:13PM

I works all day to this https://2018indianapolis500.com/ websites. But when i read you blog post i can find a great way to work with pinterest. Thanks

692. Domino Qiu Qiu  |  my website   |   Tue Mar 13, 2018 @ 03:50AM

There are too many comments on this post article. http://buayapoker.net

694. Lisa  |  my website   |   Thu Mar 15, 2018 @ 01:43PM

Thanks For Sharing.
Keep It Up
https://jockeylimo.com/

695. Certvalue333   |   Sat Mar 17, 2018 @ 12:30AM

hello..really nice information about 5 Keys for Better Collaboration Between Sales and Marketing in this blog it is helpful to bussines...thank u for sharing this one

<a href="https://www.certvalue.com/iso-9001-certification-kuwait/">ISO 9001 Cost in Kuwait</a>

696. jason Ballinw  |  my website   |   Sat Mar 17, 2018 @ 10:02AM

Thank you for great article
https://www.ballinw.com/star-vegas/

697. March Madness 2018 Online  |  my website   |   Sun Mar 18, 2018 @ 04:41PM

I'm very confident that you can watch march madness 2018 from this website :) https://marchmadness2018s.com/

698. Maveder  |  my website   |   Tue Mar 20, 2018 @ 08:57AM

The keys to the better collaboration between sales & marketing are very interesting. All the essential points mentioned by you are critical. Thanks for the valuable suggestions. Further, if you are interested in IPTV apps, then you can check these apps.
https://myspace.com/720pstreamapp
https://remote.com/livesportsapk
https://rocketdock.com/user/204326
https://www.udemy.com/user/livesportsapp/

699. 3515  |  my website   |   Tue Mar 20, 2018 @ 09:48PM

354685465 46 46 ads ra gar

700. situs taruhan piala dunia 2018  |  my website   |   Wed Mar 21, 2018 @ 02:17AM

AGEN JUDI BOLA : http://www.bola8bet.com
BANDAR CEME ONLINE : http://www.bola8bet.org
AGEN SABUNG AYAM : http://www.bola8bet.co
QQPOKER ONLINE TERPERCAYA : http://www.bola8bet.site
BANDAR LIVECASINO TERPERCAYA : http://www.bola8bet.website
CAPSASUSUN ONLINE TERPERCAYA : http://www.bola8bet.net
AGEN TARUHAN PIALA DUNIA : http://www.bola8bet.me
AGEN SBOBET TERPERCAYA : http://www.bola8bet.online/
BANDAR JUDI DOMINO : http://www.bola8bet.biz

TOGEL SINGAPURA TERPERCAYA : http://www.9ballbet.com
MAIN TOGEL ONLINE : http://www.9ballbet.org
MAIN JUDI ONLINE : http://www.9ballbet.co
sabung ayam terpercaya : http://www.9ballbet.site
AGEN LIVECASINO INDONESIA : http://www.9ballbet.website
TANGKASNET TERPERCAYA : http://www.9ballbet.net/
CEME ONLINE TERPERCAYA : http://www.9ballbet.me
BANDAR POKER ONLINE : http://www.9ballbet.online
AGEN BETTING ONLINE : http://www.9ballbet.biz/

JUDI KARTU POKER : http://www.lbcbet.com
BANDAR JUDI ONLINE : http://www.lbcbet.org/
SITUS TARUHAN JUDI BOLA : Http://www.lbcbet.co/
BANDAR CASINO TERPERCAYA : http://www.lbcbet.site
SITUS TARUHAN PIALA DUNIA : http://www.lbcbet.website
AGEN BOLA TANGKAS : http://www.lbcbet.net/
AGEN JUDI TEMBAK IKAN : http://www.lbcbet.me
SITUS DOMINOQQ TERPERCAYA : http://www.lbcbet.online
DAFTAR POKER ONLINE : http://www.lbcbet.biz/

Post a Comment




powered by Doodlekit™ Free Website Builder