10 Must-Dos for Successful B2B Lead Generation

10 Must-Dos for Successful B2B Lead Generation
Savvy Guest - Mon Apr 22, 2013 @ 06:00AM
Comments: 379

We are pleased to present this guest post by Clare Moorhouse, Search Manager for Torpedo Group in the UK, named one of the top B2B marcomms agencies in 2012. Read on for ways you can set yourself up for lead-gen success.QualityLeads.jpg

Lead generation is the lifeblood of any business. Yet many companies struggle to capture, manage and convert meaningful leads for their business. Effective B2B lead generation requires strategic planning and persistent monitoring.

Whatever type of B2B lead generation campaign you are planning, the basic principles of generating quality business leads remain the same. In this post, we’re going to cover ten important questions you need to ask before you embark on any lead generation campaign, to ensure you get the results your business deserves.

1. Has your campaign been thoroughly planned?

Are you putting your campaign out at the right moment, in front of the right person and with the right message? A clear strategy and well-planned campaign means clever targeting with a much better chance of generating quality leads.

2. Is the campaign clearly targeted with a well-researched and in-depth understanding of your target market?

Your starting point for any B2B lead generation campaign should be audience understanding. You could divide your market by what they do, how they behave and operate, and by their buying patterns. Just make sure you are absolutely clear about who your ideal customer is.

3. Does your database contain accurate, up-to-date data?

Ensuring your database contains the most current data is crucial; you will need to contact the correct people at the right level. Validated and well-managed data should be a top priority so your message lands in front of the right person.

4. Have you set critical performance indicators to measure the success of the campaign?

This needn’t necessarily be a monetary ROI. Click-throughs, voucher returns, social shares, incoming enquiries or sign-ups are all effective ways to measure the ROI of a campaign. It’s important to set up metrics from the start in order to analyse the success of the campaign from day one.

5. Are you using intelligent and creative content that engages with your audience?

Businesses are now realising the power of content, but the real challenge is deciding what type of content best engages your audience. Online videos, white papers and how-to guides are all common tactics for B2B marketing.

6. Does the campaign align with your overall marketing strategy and integrate with other marketing initiatives you’ve got planned?

Make sure your lead generation aligns with other campaigns you’ve done in the past, or have planned for the future. Your campaign may need to integrate with secondary or even multiple marketing channels to support and reinforce your message.

7. Is the campaign tried and tested?

Always allow sufficient time to test your campaigns, and where possible, set up multi variant testing of the same campaign running side by side to measure which message is delivering the best conversions.

8. Does your campaign include strong calls to action that are easy to follow and measure?

Is it clear from the campaign what you want your audience to do? Often readers only scan a message, so be sure that it’s both clear and compelling about what action you want them to take.

Make sure you have the systems and reporting in place to measure the results of your efforts. Tracking cost per lead is one indicator of success, but measuring the cost per sales opportunity is also a valuable ROI indicator, as lead generation is about “harvesting opportunity” not just short-term wins.

9. Is your creative brief clear?

A brilliant creative concept is what’s going to grab audience attention, keep them engaged, and entice them to take action. This all starts with providing your agency with a full and clear creative brief that takes into account time, resources and available budget. Getting the most from your Creative Agency means preparing a detailed brief that includes what you want to achieve, your target audience, unique selling proposition and a central marketing message. The more detailed the brief, the better targeted the creative concept will be.

10. What’s your lead nurturing strategy?

After all the hard work spent planning and implementing your campaign, it’s often all too easy to lose contact with those prospects you’ve worked so hard to attract. A clear follow-up and lead nurturing strategy will ensure you continue a meaningful dialogue and build trusted relationships with the people that matter.

As with all marketing campaigns, better preparation will lead to better results. With that in mind, identify precisely the aims of the campaign from the outset and follow the guidelines within this article to achieve optimum results and a better response.

About the author: Clare Moorhouse is Search Manager for Torpedo Group a B2B creative marketing agency.  Torpedo provides bespoke B2B lead generation services integrated across digital, print, event and social channels. Contact Torpedo to find out more.

Comments: 379


101. Agarwal  |  my website   |   Tue Oct 18, 2016 @ 04:07AM
102. diwali status  |  my website   |   Sat Oct 22, 2016 @ 10:40PM
103. diwali status  |  my website   |   Sat Oct 22, 2016 @ 10:41PM

great post

104. fatihin nurul  |  my website   |   Mon Oct 24, 2016 @ 05:15AM

garasi patuh lainnya
Selain handout McCoy bersama dengan papan zonasi - termasuk
http://goo.gl/1tIqEu http://bit.ly/2bfzVd7

105. Ola discount Coupon code  |  my website   |   Tue Nov 01, 2016 @ 05:39AM

all the hard work spent planning and implementing your campaign, it’s often all too easy to lose contact with those prospects you’ve worked so hard to attract. A clear follow-up and lead nurturing strategy will ensure you continue a meaningful dialogue and build trusted relationships with the people that matte http://olauberpromocoupon.com/ola-coupon-code-2016/

106. Ola discount Coupon code  |  my website   |   Tue Nov 01, 2016 @ 05:40AM

easure to visit your website and to enjoy your great post here. I like it very much. I know that you put much attention for these articles, as all of them make sense and are very useful.

107. gmail login  |  my website   |   Tue Nov 15, 2016 @ 01:11PM

On this page we will post all the information related to gmail service.

108. Kritika Joy  |  my website   |   Tue Nov 22, 2016 @ 09:49AM

Hello everyone, today I am going to introduce you all to someone special, someone who by seeing who you will forget all of your tension and will be ready to do anything for spending time with her, Yes, I am talking about the sensational Jaipur escorts @ http://www.hip2hip.co.in and call girls in Jaipur @ http://www.rimaswami.in the girls who are gorgeous and intelligent both at the same time. It is said about girls that if a girl is gorgeous she is has less sense of humor but with our independent escorts in Jaipur @ http://www.lovelykapoor.in it is completely wrong, all the VIP models working with are very smart and capable to hole any intelligent conversation, you can take our Jaipur call girls @ http://www.escortsjaipur.co.in in any party or even with you and believe me they will work as start to shine your personality. We give you this opportunity to enjoy our escort services in Jaipur @ http://www.kritikajoy.in at very reasonable price. So what are you waiting for? Simple call us and book any type of escorts in Jaipur @ http://www.jaipur-escorts.net to have fun. We give you full guarantee of security and satisfaction.

109. Toko bunga Bandung Murah  |  my website   |   Mon Dec 05, 2016 @ 07:55PM

Salam sukses Selalu...Motivasi hari ini manfaatkanlah waktu yang kita miliki saat ini karna waktu tak mungkin belajar mundur kembali. http://www.arttyaflorist.com/

110. Toko bunga Bandung Murah  |  my website   |   Mon Dec 05, 2016 @ 07:56PM

Salam sukses Selalu...Motivasi hari ini manfaatkanlah waktu yang kita miliki saat ini karna waktu tak mungkin belajar mundur kembali. http://www.arttyaflorist.com/

111. Neil Wilston  |  my website   |   Wed Dec 14, 2016 @ 04:37AM

Thank you , as this blog gives holistic approach to B2B Lead Generation.

112. Jesse Rogers  |  my website   |   Sat Dec 24, 2016 @ 12:39AM

Your website is awesome. Can't wait to read more post like this. I already bookmarked. By the way download latest hd movies at:

113. makarsankranti2017 wishes  |  my website   |   Sat Jan 07, 2017 @ 09:00PM

wow its a greate post your website is just awsome. you provided very usefull infornation,

<a href="http://www.makarsankranti2017.in/">makar sankranti 2017</a>
<a href="http://www.makarsankranti2017.in/2016/11/happy-makar-sankranti-2017.html/">maker sankranti wishes </a>
<a href="http://www.makarsankranti2017.in/2016/11/happy-makar-sankranti-2017.html /">makar sankranti 2017 greetings</a>
<a href="http://www.makarsankranti2017.in/2016/12/makar-sankranti-sms.html /">makar sankranti 2017 sms</a>
<a href="http://www.makarsankranti2017.in/2016/12/makar-sankranti-images.html /">makar sankranti 2017 pics</a>
<a href="http://www.makarsankranti2017.in/2016/11/happy-sankranti-2017_28.html /">makar sankranti 2017 in marathi</a>
<a href="http://www.makarsankranti2017.in/2016/11/happy-sankranti-2017.html /">makar sankranti 2017 in telugu</a>

114. ipl auction  |  my website   |   Wed Jan 11, 2017 @ 02:56AM
115. valentines day 2017  |  my website   |   Tue Jan 17, 2017 @ 09:09AM

hsacsajbsa scnsacjksc csabjcksa

116. lenovo  |  my website   |   Thu Jan 19, 2017 @ 03:04PM

Thank you for the amazing post, I will be awaiting for your next post.

117. asdn   |   Sun Feb 05, 2017 @ 08:08PM

i like this post.

118. Bunga Papan Congratulation  |  my website   |   Fri Feb 17, 2017 @ 10:43PM

Thanks For information and very Nice Post

119. Bunga Papan Congratulation  |  my website   |   Fri Feb 17, 2017 @ 10:45PM

Thanks For information and very Nice Post

120. Aadhaar Pay App  |  my website   |   Thu Mar 09, 2017 @ 09:01AM

IDFC Bank launched Aadhaar Pay App

121. Obat Kemoterapi Kanker Serviks  |  my website   |   Mon Mar 13, 2017 @ 02:08AM

Ramuan Herbal Obat Kemoterapi Kanker Serviks Yang Terbuat Dari 100% Bahan Alami Tanpa Bahan Kimia & Aman Tidak Menimbulkan Efek Samping.

122. Obat Tumor Ganas Tanpa Operasi  |  my website   |   Mon Mar 13, 2017 @ 02:09AM

Obat Tumor Ganas Tanpa Operasi dan Kemoterapi, Ampuh Mencegah & Menyembuhkan Kanker Secara Alami, Efektif serta Aman Tanpa Menimbulkan Efek Samping.

123. chunri kurta  |  my website   |   Sat Mar 18, 2017 @ 01:25AM

I have visited your site it's much informative. Thanks for sharing such an informative platform for information. I would like to get more stuff from you. Keep sharing next time.

124. James t Garrick  |  my website   |   Fri Mar 24, 2017 @ 08:03AM

The GT made a name for itself in the 1960s, and the nameplate returned to Ford for the 2005 and 2006 models. Since then, the vehicle has truly evolved into a supercar, evident by it’s $100,000+ price tag.
The company has made some changes to the third-generation GT, prioritizing handling and track capabilities in their 2017 model. The result? Not only one of Ford’s most impressive cars ever, but perhaps one of the most innovative cars to ever be released.
For more information about the 2017 Ford GT Release Date checkout http://2017fordgtcar.com/2017-ford-gt-release-date/

125. Cara Mengobati Kanker Usus Besar Tanpa Operasi  |  my website   |   Tue Mar 28, 2017 @ 02:18AM

Cara Mengobati Kanker Usus Besar Tanpa Operasi dan Kemoterapi, Ampuh Menyembuhkan Kanker Usus Besar Secara Alami, Efektif serta Aman Tidak Menimbulkan Efek Samping.

126. slope  |  my website   |   Wed Mar 29, 2017 @ 10:27PM

Really appreciate this wonderful post that you have provided for us.Great site and a great topic as well i really!!

* <a href="https://supermarioworld2game.blogspot.com/">super mario world</a>
* <a href="https://madalinstuntcars2game.blogspot.com/">madalin stunt cars 2</a>
* <a href="https://slopegame.blogspot.com/">slope</a>

127. Charlie Puth   |   Fri Apr 07, 2017 @ 05:19AM

Hi buddy, your blog' s design is simple and clean and i like it. Your blog posts about Online writing Help are superb. Please keep them coming. Greets! <a href="http://nursingassignment.com/">Nursing Assignment Help</a>

129. Windows Phone Number UK 0808-178-2624  |  my website   |   Wed Apr 26, 2017 @ 04:13AM

Rectify all your Microsoft windows tech error through one call at Windows Phone Number UK instantly. http://www.besttechlabs.co.uk/windows.php

130. 1 Yonge Condos  |  my website   |   Fri Apr 28, 2017 @ 04:51AM

Finally I found a great post with interesting topic. I have read every points of this post that is really so enjoyable and I have bookmark your site for get back again here.

131. kit tattoo  |  my website   |   Sat Apr 29, 2017 @ 04:52AM

This is a savvy blog. I would not joke about this. You have such a great amount of learning about this issue, thus much enthusiasm. You additionally know how to make individuals rally behind it, clearly from the reactions.

132. Lucky Patcher for for iOS  |  my website   |   Sat Apr 29, 2017 @ 06:03AM
133. M City Mississauga  |  my website   |   Sat Apr 29, 2017 @ 06:41AM

Hey there I feel so fortunate to come over your blog you express it in a very easiest way I am very much active person over your blog pretty good to read your blog its quit interesting to read your blog always because it looks fresh all the time.

134. 1 Yonge Condos  |  my website   |   Mon May 01, 2017 @ 04:21AM

Finally I found a great post with interesting topic. I read every points of this post that is really so enjoyable and I have bookmark your site for get back again here.

135. condo real estate agents in Vaughan  |  my website   |   Mon May 01, 2017 @ 06:56AM

I want to to thank you for ones time due to this fantastic read! Always has really good posts and topics please keep it up.

136. cecodute   |   Wed May 03, 2017 @ 12:07AM

Strategic planning is very important to start any work.

138. modorota   |   Thu May 04, 2017 @ 12:02AM

We will call our successful candidates in marketing.

139. zizeripa   |   Thu May 04, 2017 @ 10:38PM

I am planning to do something new in B2B marketing.

143. sua may nuoc nong ariston  |  my website   |   Thu May 11, 2017 @ 11:01AM

Water heaters not only meet the need to keep warm during the cold season, but also bring long-term benefits to the health of the user. Direct and indirect water heaters have different advantages and disadvantages and the choice of one should be based on the individual needs of each person.

144. dlphucthinh  |  my website   |   Thu May 11, 2017 @ 11:05AM

Sửa máy nước nóng Ariston tại nhà – sửa chữa máy nước nóng Ariston chuyên nghiệp – sửa máy nước nóng Ariston giá rẻ – sửa máy nước nóng Ariston nhanh
Chuyên sửa máy nước nóng Ariston không nóng, không hoạt động, không vô nguồn, sửa máy nước nóng rỉ nước, rò điện, sửa máy nước nóng Ariston chập điện, hỏng bo mạch, yếu nóng, nóng quá…

145. hotmail com login  |  my website   |   Tue May 16, 2017 @ 02:40AM

tks for sharing, You have provided me with some useful information

146. Obat Karsinoma Sel Basal  |  my website   |   Tue May 23, 2017 @ 08:21PM

Obat Karsinoma Sel Basal Tanpa Operasi, 100% Ampuh Menyembuhkan Penyakit Karsinoma Sel Basal Secara Alami, Efektif serta Aman Tanpa Menimbulkan Efek Samping.

147. Obat Pereda Nyeri Sendi  |  my website   |   Tue May 23, 2017 @ 08:21PM

Obat Pereda Nyeri Sendi Paling Manjur, 100% Alami Menyembuhkan Nyeri Sendi Terbukti Ampuh dan Aman Tanpa Menimbulkan Efek Samping.

148. Amazon Kindle Support  |  my website   |   Tue May 30, 2017 @ 03:32AM

Amazon Kindle Support Helpline - http://amazondevicesupports.xyz

150. Alexandr Lukin   |   Tue May 30, 2017 @ 05:48AM

Megabox HD is not available in Google Play store to install the app directly. You need to follow some clear instructions to install the App in your Android Mobiles/Tablets. http://playboxmovies.com/megabox-hd/

powered by Doodlekit™ Free Website Builder