Week in Review: April 5
They say April showers bring May flowers. So while you're whiling away the time indoors waiting for all those new blooms, inject new life into your reading with these picks from around the blogosphere.
Content marketing lessons sm companies can steal from big brands by @annhandley via @EntMagazine
Actually, these are great lessons for ANYone.
5 SEO Tips: Take Your SEO Menu From Conventional To Inventive by @JuliaRosien via @ShellyKramer
Great metaphor helps you make sense of SEO.
Why Are B2B Companies Ignoring B2C CX Practices? by @hmanning of @Forrester
Why it's faulty to think you can't learn from your B2C counterparts when it comes to delivering a customer experience that matters.
B2B Marketing’s Measurement Problem by @wittlake
Eric Wittlake lays out the key reasons why B2B orgs tend to stick with simple measurements when it comes to gauging the impact of marketing on the business -- and sparks a great discussion in the comments.
Is Social Selling in Need of Sales Enablement? by @ardath421
Here's what it takes to create a “social sharing” support program for your sales teams (and if you know your prospects well and are engaged in social media, you're well positioned to succeed).
42 Hot Tips for Compelling Content Marketing by @michelelinn via @CMIContent
This round up of gems from the Content Marketing Institute is a treasure trove of terrific tips.
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