Week in Review: Mar 22

Week in Review: Mar 22
Savvy Sisters - Fri Mar 22, 2013 @ 10:38AM
Comments: 127

Savvy Week in ReviewHappy Friday, everyone! We hope that this week has been both productive and fun. Enjoy the weekend and the reads below. 

The Savvy Sister

Attract Customers to Your Community with Content by @mackfogelson via @SEOmoz

It's not about you. This post gives some great examples of brands that sell with content that tells their customers' stories. 

The Science of Storytelling by Leo Widrich of @bufferapp via Daily Good

Everyone's talking about the power of stories in marketing, but do you know the brain science that proves all the hype is right?

How to Grow Your Email List to 5 Digits and Beyond by @hunterboyle via @KISSmetrics

Great, actionable tips on opt-ins, offers, content, and measurement.

Why Content Marketing is a Long Game (and How to Play It)  by @bethjhayden via @copyblogger

A smart take on the "sideways sales letter."

Content Marketing Metrics Fun with Google Analytics by

Here's how to figure out if your content is driving the desired results.

How to Run a Content Marketing Campaign with Zero Budget by via

Here are 5 free tools you can use to run a shoestring campaign that will demonstrate the value of content marketing so you can then secure budget.


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Thanks for the inclusion on a great roundup list! I've got some more reading to do. ;-)

I also wanted to make sure my coauthor, Corey Post of Shoeboxed, got his props for the post. You can find him at @Shoeboxed as well. Have an awesome weekend!

Cheers -- Hunter

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