Happy Friday, everyone! We hope that this week has been both productive and fun. Enjoy the weekend and the reads below.
It's not about you. This post gives some great examples of brands that sell with content that tells their customers' stories.
Everyone's talking about the power of stories in marketing, but do you know the brain science that proves all the hype is right?
Great, actionable tips on opt-ins, offers, content, and measurement.
A smart take on the "sideways sales letter."
Here's how to figure out if your content is driving the desired results.
Here are 5 free tools you can use to run a shoestring campaign that will demonstrate the value of content marketing so you can then secure budget.