Week in Review: March 8th

Week in Review: March 8th
Savvy Sisters @savvy_b2b - Fri Mar 08, 2013 @ 04:36AM
Comments: 167

Savvy Week in ReviewMore snow? Seriously? That groundhog was way off base with its predictions of an early spring. Deceptive, little bugger. 

Anyway ... 

This weekend, those of us doing the daylight savings thing get to turn the clocks ahead and lose an hour of sleep. Yipee! On the up side, we'll have more sunshine later in the day, which will be a nice mood lifter. 

While we wait to spring ahead and enjoy those extra rays of wintery sunshine, here are our favorite picks from this week in the blogosophere. 


The Savvy Sister

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey  by @Robert_Rose via @CMIcontent

Interesting approach to using the traditional hero's journey structure in the context of a brand story. 

Case Study: How Keyword Research Works in the Wild by @bethjhayden via @copyblogger

I found this post very helpful for demystifying the whole SEO thing. Nice step-by-step. 

Is Social Media The Great Pretender? (Video on Rules of Engagement) by @DavidBrier

Loved this tongue-in-cheek video about how brands are getting their relationship with consumers all wrong.

How Much Damage is Your Website Doing to Your Business? by @jonbuscall

Are your prospects falling off your site, never to be heard from again? Here's a simple, but informative post on what might be wrong. 

The Other Side of Amanda Palmer’s TED Talk  by @suddenlyjamie

Musician/artist Amanda Palmer made a splash at TED with her twelve minute talk on the art of asking. I responded with a post about the value of learning to give as a brand. 

You’re Not Done Yet: Adding Customer Roles to B-to-B Personas by via

Don't overlook your most important constituent!

How Buyers Choose When Faced with Many Options via

Vickie Sullivan shows us in a very entertaining way how we end up on the shortlist - or kicked to the side - during the buyer's journey.




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