More snow? Seriously? That groundhog was way off base with its predictions of an early spring. Deceptive, little bugger.
This weekend, those of us doing the daylight savings thing get to turn the clocks ahead and lose an hour of sleep. Yipee! On the up side, we'll have more sunshine later in the day, which will be a nice mood lifter.
While we wait to spring ahead and enjoy those extra rays of wintery sunshine, here are our favorite picks from this week in the blogosophere.
Interesting approach to using the traditional hero's journey structure in the context of a brand story.
I found this post very helpful for demystifying the whole SEO thing. Nice step-by-step.
Loved this tongue-in-cheek video about how brands are getting their relationship with consumers all wrong.
Are your prospects falling off your site, never to be heard from again? Here's a simple, but informative post on what might be wrong.
Musician/artist Amanda Palmer made a splash at TED with her twelve minute talk on the art of asking. I responded with a post about the value of learning to give as a brand.
Don't overlook your most important constituent!
Vickie Sullivan shows us in a very entertaining way how we end up on the shortlist - or kicked to the side - during the buyer's journey.