Well the weather outside is crazy...at least for those of us in the northeast US where we've gone from temps in the 20s to the 60s in a matter of days! As we prepare to get back to real winter weather this weekend, it's a fine time to cozy up with some good reads. And it just so happens that we have our faves from this week right here for easy pickings. Enjoy!
Do you hate leaving money on the table? This post gives you 10 ways to make sure you're getting the most out of your thank you page.
The answer might surprise you. (Report from IDG)
This one is long, but so fascinating that you'll get to the end before you know it. Bring on the neuroscience of marketing!
Take a moment to think about your business story in a new way using the fiction framework of idea, theme, and concept.
Yes, B2B uses Pinterest ... successfully.
Here's how SAP coaches its thought leaders to succeed.
An interesting infographic that can help sales reps understand if they're aligned with prospective buyers.