Week in Review - January 25th
Many of us are in the deep freeze this week - all the more reason to cosy up to your digital reader of choice and enjoy some of the great blog posts that the B2B blogosphere served up this week.
We hope you enjoy them as much as we did.
Stay warm and we'll see you next week!
What Is a Director of Content Strategy? by @kevinrcain via @OpenView_Labs
As more companies get serious about content marketing, they're making strategic hires. This post helps you understand who needs to be leading the charge.
How to turn every sales person into a top story-teller by @bobapollo
Practical advice and a useful template that will guide your sales reps to better engage prospects and customers.
Thought Leadership Strategy: 3 Steps to the Speaker’s Podium by @CarlFriesen via @CMIcontent
Terrific tips for a strategic approach to getting your folks visibility on the speaking circuit.
Is Your Content Strategy Stuck in Neutral? by @idgconnectm
Three great ways to test whether or not you're on track with content marketing.
Get Killer Blog Post Ideas by Using Trigger Events by @Remarkablogger
Excellent creative & mktg-savvy approach!
10 Secrets of Professional Writers Every Blogger Should Know by @bloghappy1 via @jeffbullas
Are you blogging? You should know these tricks of the trade.
Online Reputation Management in 6 Easy Steps by @seanmcginnis via @ShellyKramer
As we say in the Boston area - this one's wicked smaht!
Why You Shouldn’t Do Content Marketing by @FeldmanCreative via @jaybaer
We love content marketing, but it's not for everyone. Is it right for you? This post will clear that up.
Comments
Thanks so much for including my guest post in your roundup! Off to read the rest of these great authors!
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