Week in Review: January 18

Week in Review: January 18
Savvy Sisters - Fri Jan 18, 2013 @ 08:35AM
Comments: 119

Happy Friday, everyone! We hope you have had a productive week, just as we have. If you have been head-down and unable to keep up your reading, here are the posts to get you up-to-speed. Anything to add? Let us know in the comments.

Savvy Week in Review

The Savvy Sister

Why Content Goes Viral: the Theory and Proof by via

Interesting post recommending fact-backed ways to make sure your content has legs.

How to Avoid 'False Choices' in Content Marketing by via

Joe Chernov offers sage advice on how to reconicle the role of content marketer and lead marketer.

3 Models for Gating Lead Generation Content on Your Website by

Lest you think your only choices are to either require or not require registration info, think again.

The Secret To Spreading Ideas by @bernadettejiwa

This TEDx Perth talk includes many great examples that make Bernadette's ideas super easy to understand (and hard to refute). 

Three Basic Elements of Content that Spreads by @PaulJun_ via @copyblogger

Continuing on the theme of getting people to share your ideas, Paul Jun defines the three keys to connecting with people on a level that drives response.

Does everybody need a social media strategy? by @markwschaefer

Um ... no. Choose carefully.

Are You Making These Common Website Navigation Mistakes? by @crestodina via @KISSmetrics

Thorough guide to creating sensible and effective navigation for your site.

What David Bowie Can Teach You About Online Marketing by @jonbuscall

Sometimes it's about less being more ... but, only sometimes.

Convergence of Marketing and Journalism is a Recipe for Better Content – by @jaybaer

If you are looking for ideas on how to structure your marketing team, listen to this interview with Jay Baer and Kyle Lacy.

Stupiphanies: Lessons for leaders – by @portentient

Everyone from parents to CEOs should rememeber these key lessons from Ian Lurie.

9 Mobile Apps Every B2B Marketer Should Try – by @AmandaF_Batista via @eloqua

A fun and useful post about some mobile apps you may want to check out.

22 Best Marketing Quotes To Drive Your Marketing Strategy by @BrennerMichael

Finally, a little inspiration to get your brain buzzing on Friday. 

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