ROI, Trade Shows, Sales

ROI, Trade Shows, Sales
Wendy Thomas - Mon Jan 14, 2013 @ 08:11AM
Comments: 162

This guest post was supplied on behalf of exhibition stand contractors RB Design & Display. For more exhibition marketing tips and stand design inspiration visit their website.



Trade show marketing is an extremely effective way to boost your company’s profile, and boost your sales. But it can also be challenging.

trade-show-roi.jpgWith marketing budgets squeezed, you may be left wondering how you can get the maximum return on your investment. Despite all these current challenges, it is easier than you might think to make the most of your next exhibition:

1. Do your homework

Before you sign your business up for an event, make sure you do your homework.

First, research a variety of events – from local to international – to see which will give you the best bang for your buck. Even as a seasoned exhibitor, it is extremely beneficial to research all the potential leads out there.

When you’ve settled on an event, research the successes and failures of the last few shows. Who showcases there? How well do they do? What is the main audience like? Read blog posts and reviews on the event to get a real sense of what works and what doesn’t.

2. Plan your budget

Many companies are cutting back on their budgets, so you’ll need to make the most of the funds available to you.

Work out exactly what you need to buy – do you need an exhibition stand or is your existing one still relevant? – and how much money you have to play with. Work on a budget with all members of your team, to make sure that everyone is on the same page.

The best kind of ROI is one that more than exceeds what you spent initially.

3. Set attainable goals

Once you’ve worked out your budget, your next step is to create a strong set of attainable goals. These are goals that reflect your budget, and the ROI you would like to achieve. More than this though, they should be goals that you can achieve.

What exactly is it you want to achieve? Do you want to make a certain number of sales? Are you looking to generate a particular number of enquires? Do you want to increase your email newsletter sign up?

Whatever you want to do, make the goals something you can achieve. You want to be pushed, but you need to be if you want the best possible ROI.

4. Make the most of your marketing

To get the biggest bang for your marketing buck, you need prospects to attend the trade show. But if you don’t carry out the right level of pre-event marketing, how will they know they can find you?

Send out direct mail and email marketing shots to inform people of your attendance. Use social media to create a buzz by joining in Twitter chats and hashtags, joining LinkedIn groups, and more. Include exhibitor numbers and information in your email signature, and more.

Make sure everyone knows about the event, and you will generate more leads. More leads will become more sales, which will boost your trade show ROI.

5. Don’t neglect on-the-day experiences

Your promotional efforts shouldn’t end pre-event though.

In order to generate the best possible ROI, you need to give people a great on-the-day experience. That includes making sure your booth is properly manned, offering incentives such as freebies, and running giveaways.

If you make your exhibition stand a nice place to be, people will stick around. If you can keep people on your stand engaged, they are much more likely to buy from you.

Increasing your trade show ROI doesn’t have to be a daunting task. In fact, if you approach it like all your marketing efforts, you should experience great success. After all, face-to-face marketing will never lose its appeal.



Comments: 162


151. EVA   |   Tue Oct 31, 2017 @ 02:27AM lightweight down jackets uk lightweight jackets down jackets mens down jackets uk down jackets sale down jackets uk sale down jackets and coats lightweight down jackets on sale down jackets best down jackets buy online down jackets cheap down jackets discount down jackets designer winter coats for women winter coats 2017 winter coats for girls winter coats 2017 men's snow parkas ladies lightweight down jackets women's lightweight down jackets mens lightweight down jackets ladies snow goose parkas baby goose for sale buy a baby goose baby goose coat baby goose down jacket canada goose Baby Snowsuit canada goose parka canada goose jacket canada goose sale canada goose jacket mens canada goose outlet buy a canada goose jacket buy a canada goose online
canada goose bodywarmer canada goose coat womens goose vest womens's-Freestyle-Vest-In-Black-p-276.html goose vest black vest goose down canada goose coat mens canada goose chateau parka canada goose down jacket canada goose outerwear canada goose outerwear sale canada goose down outerwear canada goose outerwear online outerwear for women outerwear brands outerwear designer canada goose outetwear outerwear discount outerwear fashion canada goose vest sale

152. ramrajdigital  |  my website   |   Wed Nov 08, 2017 @ 05:33AM

very nice blog, we are one of the most leading digital marketing training institute in Delhi. we provide live project training with our expert team with placement services.
For More :
Call Us : +91 – 8130744705 / +91 – 7638845133

153. Cheap Ugg Outlet On Sale  |  my website   |   Thu Nov 09, 2017 @ 02:11AM sacs coach remise coach baby bags totes coach billfolds wallets coach bleecker backpacks coach bleecker crossbody bags coach bleecker satchels coach borough satchels coach borough totes coach business bags coach cases coach chelsea shoulder bags coach chelsea totes coach city crossbody bags Coach pas cher coach city hobo coach city satchels coach city shoulder bags coach city totes coach classic backpacks coach classic crossbody bags coach hamptons satchels coach hamptons shoulder bags coach hamptons totes coach holiday crossbody bags coach holiday satchels coach holiday totes coach holiday wallets coach jewelry coach kristin satchels coach kristin shoulder bags coach kristin totes coach kristin wallets coach legacy backpacks coach legacy crossbody bags coach legacy hobo coach legacy luggage bags coach legacy satchels coach legacy shoulder bags coach legacy totes coach legacy wallets coach legacy wristlets coach madison crossbody bags coach madison hobo coach madison luggage bags sacs coach pas cher coach madison satchels coach madison shoulder bags coach madison totes coach madison wallets coach madison wristlets coach poppy crossbody bags coach pas cher coach poppy hobo coach poppy luggage bags coach poppy satchels coach poppy shoulder bags coach poppy totes coach poppy wallets coach sunglasses coach waverly satchels coach waverly shoulder bags coach waverly totes coach waverly wallets coach willis luggage bags coach willis satchels coach willis totes coach willis wallets

154. choixchaussures  |  my website   |   Fri Nov 17, 2017 @ 09:29PM chaussures nike femme chaussure adidas pas cher chaussures new balance pas cher chaussures adidas climacool chaussures adidas lnike runner chaussures adidas seeley adidas speed trainer chaussures adidas stam smith chaussures nike 2017 chaussures adidas superstar adidas equipment chaussures adidas gazelle adidas jeremy scott chaussures adidas zx flux adidas chaussure chaussures adidas campus new balance 580 new balance 1500 chaussure adidas new balance 999 new balance 247 new balance 420 new balance 996 chaussures nike nike air force 1 chaussures nike flyknit chaussure a nike chaussures nike dunk chaussures nike roshe nike air pegasus chaussures nike free chaussures nike cortez chaussures nike pas cher chaussures nike presto chaussures nike vapormax chaussures nike air max nike air max 97 nike air max 2017 nike air max thea nike air max 1 chaussures adidas nmd chaussures new balance chaussures adidas tubular adidas ultra boost adidas ace 16 purecontrol adidas ultra boost 3.0

155. Zobelloindia  |  my website   |   Wed Nov 29, 2017 @ 01:16AM


156. AVNISH GAUTAM  |  my website   |   Wed Nov 29, 2017 @ 10:14AM

Amazing trade show, you can find some great search engine optimization tips and techniques here - and

157. Choi Minzi   |   Tue Jan 30, 2018 @ 06:48AM

Useful websites:
Download videos from everywhere
- instagram video downloader:
- read manga online for free in high quality and most full at MangaFox:
Free online games
- madalin stunt cars 2:
- happy wheels:

158. despacito lyrics  |  my website   |   Thu Feb 01, 2018 @ 01:54AM

Thanks for your sharing. Hope you can contribute more quality posts to this page. Thank you!

159. Digital Marketing Institutes in Hyderabad  |  my website   |   Wed Apr 11, 2018 @ 01:30AM

Thanks for the information

160. AMIR  |  my website   |   Sat Jun 30, 2018 @ 12:51AM

161. html color picor  |  my website   |   Wed Jul 04, 2018 @ 10:28PM

very nice blog, we are one of the most leading digital marketing training institute in Delhi. we provide live project training with our expert team with placement services.

1 2 4 Next
powered by Doodlekit™ Free Website Builder