3 Quick Ideas to Improve B2B Blogging Productivity

3 Quick Ideas to Improve B2B Blogging Productivity
Michele Linn - Wed Jan 09, 2013 @ 10:51AM
Comments: 83

file0001064714375.jpgLike many people, I’m motivated to get organized and be more productive in 2013. At the Content Marketing Institute, one of the things we work on is a daily blog. Even if you are not publishing 365 posts per year, your blog probably takes a substantial amount of time. And, you want it to result in the best possible outcome for your organization.

If you want to improve your results while saving you time, here are a few quick ideas.  

1) Create a Google spreadsheet for your calls to action.

All of our posts have a call to action at the end. While we have some standard CTAs we use, we realized we were missing opportunities to promote a wider swath of options. Even though our editorial and marketing team is small, it was still difficult for us to stay in the loop about everything that our readers may be interested in. To help, we created a Google spreadsheet in which we listed all possible CTAs sorted by topic. The marketing team can now input any ideas, and the editorial team uses this when deciding what to use. For instance, if the post is about blogging, our blog editor have certain CTAs to choose from. Again, this was a pain experienced with a  small team, and it’s something that that bigger teams are challenged by even more.

2) Get a handle on key posts.

As your blog grows, it can be challenging to decide which posts you want to link to . . . if you rememeber to link at all. “Should I link to this post about content strategy or this post?” To help with this effort, we created a roadmap of our key posts that our editorial team has access to. Now, no one needs to second guess which posts are most important for cross-linking.

3) Focus on titles.

One of the changes we made last year was hiring someone to specifically title all CMI posts. While we have both an overall editor and copy editor who does a final look at each post, we did a trial in which we asked someone in to provide title suggestions for every post based on our target keywords as well as what compels readers to open and share posts. This may sound like overkill, but having this person focused on titles has been a great help. Traffic and social sharing have increased -- and this person is a key part of the team in 2013.

What other ideas do you have to making your blogging process more efficient in 2013? 

About the author: Michele is the Content Development Director of the Content Marketing Institute where where she works with a fabulous group of contributors who know a lot about content marketing. She's also a B2B content marketing consultant who has a passion for helping companies use content to connect with their ideal buyers. You can follow her onTwitter @michelelinn or read more of her posts on Savvy B2B.

Comments: 83


51. Buy Youtube Views  |  my website   |   Thu May 30, 2013 @ 06:11AM

Great, This specific net webpage is seriously thrilling and enjoyment to learn. I’m an enormous fan from the subjects mentioned.

52. Buy Youtube Views  |  my website   |   Thu May 30, 2013 @ 06:12AM

Great post full of useful tips! My site is fairly new and I am also having a hard time getting my readers to leave comments. Analytics shows they are coming to the site but I have a feeling “nobody wants to be first”.

53. home remedies  |  my website   |   Fri May 31, 2013 @ 01:27AM

This is the great web site. This theme new personally so i want more information about this theme. I am waiting for new post.

54. settlement quote  |  my website   |   Fri May 31, 2013 @ 05:13AM

It's a good way to improve the business. I think you just need to wait for the process.

55. sam   |   Sat Jun 01, 2013 @ 05:38AM

Another great example of innovation, I am glad to locate it. There are so several developers working on this segment but this is one of the best innovative idea ever. Thanks for sharing it here. www.delhisitedesigningbusiness.com

56. kelly123   |   Tue Jun 04, 2013 @ 05:14AM

I am very happy to find this website. author write the awesome posts give me very helpful information.<a href="http://www.websitedesigning.ae/company.html">Web Designing Company Dubai</a> i enjoy to read these articles. your writing post style is truly amazing and easy to read.<a href="http://www.websitedesigning.ae/services.html">Web Designing Services Dubai</a> these kind of articles help to engage the website users. i wait your next article. i also share this article on facebook or twitter. <a href="http://www.websitedesigning.ae/portfolio-website-designing.html">website design uae</a> keep it up good work.

57. annuity cash  |  my website   |   Tue Jun 04, 2013 @ 07:31AM

This may sound like overkill, but having this person focused on titles has been a great help. Traffic and social sharing have increased -- and this person is a key part of the team in

58. valorjanitorial  |  my website   |   Wed Jun 05, 2013 @ 03:45AM

It's a nice tips for a business. So I think you should follow the way of it.

59. wholesale snapabcks  |  my website   |   Thu Jun 06, 2013 @ 02:16AM

In our roads right now, <a href="http://www.cheaphatsunny.com">cheap snapbacks</a> hats for sale have actually transformed out to be opportunity usage as the need is substantially boosting for these timeless headgears. <a href="http://www.cheaphatsunny.com">wholesale snapbacks</a> hats are really excellent, however there is also a lot more to it compared to simply remaining a standard <a href="http://www.cheaphatsunny.com">snapback hats</a> headgear.

60. kuuloakai  |  my website   |   Fri Jun 07, 2013 @ 12:10PM

That can be a nice idea. I think we may trying to follow the tips.

61. seo linking methods  |  my website   |   Sat Jun 22, 2013 @ 06:10AM

Because your blog develops, it may be demanding to consider which usually articles you would like to link to... in case you rememeber for you to url at all. “Should I link to this kind of write-up regarding written content method or perhaps this kind of write-up? ” To help you using this work, most of us developed a new roadmap in our essential articles our editorial staff provides usage of.

62. cheap snapbacks  |  my website   |   Tue Jul 02, 2013 @ 01:51AM

These hand-knitted toddler winter hats may likewise easily be bought in any mall as well as local factory outlets in nearby towns.

63. structured settlement annuity  |  my website   |   Fri Jul 05, 2013 @ 04:32AM

The internet is bogged down with bogus blogs with no real message but the post was fantastic and well worth the read.Thank you for sharing this with me.

64. locksmith service  |  my website   |   Fri Jul 05, 2013 @ 11:33AM

You should keep improve it in every time. Other people will be doing the same, if you don't do it, then you will be left.

65. mdlocksmith  |  my website   |   Fri Jul 05, 2013 @ 11:50AM

Nice tips for improve our blogs. It's an useful tips I think.

66. Investment Property Orlando  |  my website   |   Fri Jul 05, 2013 @ 10:46PM

Nice information. I will try to following the tricks to improve myself.

67. haynes t-shirt  |  my website   |   Mon Jul 08, 2013 @ 05:25AM

So luck to come across your excellent blog. Your blog brings me a great deal of fun.. Good luck with

68. company registration agent  |  my website   |   Wed Jul 10, 2013 @ 09:05PM

Mai târziu, taxele periodice ai cheltui pentru a face broșura "urât", a fost de gând să la fel ca costul de a face un bun zburator. Nu va grabiti, se va consulta și asigurați-vă că aveți o materiale promoționale de calitate pentru a se potrivi cel mai bine abilitatile tale.


69. john   |   Sat Jul 13, 2013 @ 03:03AM

I discovered my friend Akon who's a staff member inside Krum improvements that is considering purchasing a residence for his / her advanced developments, yet his / her better half Mary feel that their property needs to be really better a super mart.

70. 2ND 2 NONE BAIL BONDS   |   Wed Jul 24, 2013 @ 10:09AM

New Surety Company by 2nd 2 None Bail Bonds
Looking to become a Bail Bondsmen? Well now you have the ability to have the leading Bail Bonds Company in Florida to guide you. 2nd 2 None Bail Bondsmen CEO is one Florida’s brightest Bail Bonds Marketers. Burrow’s Surety has all the perks and the experience to back you up and make your Bail Bondsmen Business a success. Growing rapidly since it’s premiere Burrow’s Surety is the only choice for a Bail Bondsmen that has the desire to be successful.
5640-1 Timuquana Road
Jacksonville, Florida 32210
Office: (904) 240-0053
Facsimile: (904) 592-6601
Email: 2nd2nonebailbonds@gmail.com
Website: www.2nd2nonebailbonds.com

71. parfum murah  |  my website   |   Mon Aug 05, 2013 @ 05:31AM

I was so intrigued with this workshop. You can find the fact that progress in this field has been very much at all. You can find many types of useful knowledge there.

72. Avishka Dwivedi   |   Tue Aug 06, 2013 @ 04:48AM

These points are necessary for B2B blogging productivity. Call to action is vital part of ROI.

Thanks & Regards,

73. Storemystuff  |  my website   |   Thu Aug 08, 2013 @ 04:43AM

Discovering one that provides you with details on your deliveries within an time of getting or delivering your deliveries can offer you the satisfaction that your items are shifting as they should.

74. wealth masters international reviews  |  my website   |   Sat Sep 07, 2013 @ 06:09PM

the content is definitely the very best theme within this registry associated issue. We remain in your current conclusions and definitely will thirstily enjoy your next changes. Simply declaring many thanks will not likely try to be satisfactory, for that amazing lucidity within your composing. I will promptly seize your current rss feed to settle educated associated with virtually any changes.

75. Quality Assingment Writers  |  my website   |   Wed Sep 18, 2013 @ 02:40AM

I am really glad to find these awesome tips for B2B marketing. It's really helpful for promoting my blog.

76. jeniffer  |  my website   |   Wed Sep 25, 2013 @ 12:28AM

Many marketing and insurance policy are available.Sometimes you need urgently money in insurance policy scheme .That time you will prefer sell structured settlement<a href="http://sellstructuredsettlement4buyers.wordpress.com/2013/09/13/structured-settlement-to-sell-or-not-to-sell/
">structured settlement</a>

77. jeniffer  |  my website   |   Wed Sep 25, 2013 @ 12:29AM

Many marketing and insurance policy are available.Sometimes you need urgently money in insurance policy scheme .That time you will prefer sell structured settlement.

78. alice   |   Mon Nov 11, 2013 @ 12:39AM

This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post. Thanks for share this post. www.elitedissertation.co.uk/

79. www.fashionshoesideas.com   |   Wed Jan 29, 2014 @ 03:43AM

You can buy branded clothing and footwear, but you can't buy style sense. If you don't follow style ideas, you may start looking traditional. To follow the most recent fashion developments and participate the contemporary fashion globe, you have to know the most recent styles as well as trends in your area and the style industry.

80. inlearncom  |  my website   |   Mon Feb 24, 2014 @ 01:48AM

How long have you ever been running a blog for? you make blogging glance easy. The overall glance of your website is great, let alone the content!

81. hotelinsuranceplans   |   Wed Jun 11, 2014 @ 05:58AM

While there are some excellent low cost holiday insurance packages out there, you should have a thorough understanding of the various risks. Policies may include relatively high levels of cover against medical expenses, but may not protect against the costs of flight delays or baggage handling errors.

82. web marketing  |  my website   |   Tue Jul 15, 2014 @ 10:58AM

You can post on the versatility for the blog. You might discuss it's rare. Your blog specifics/benefits will increase your endorsers. http://www.rollseo.com/blog/

83. jane   |   Wed Sep 17, 2014 @ 07:27AM

his is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information. https://www.chinavasion.com/china/wholesale/Surveillance_Security/

Previous 1 2 Next

Post a Comment

powered by Doodlekit™ Free Website Builder