Week in Review: December 14

Week in Review: December 14
Savvy Sisters - Fri Dec 14, 2012 @ 07:00AM
Comments: 130

Can it really be that we only have one more full week of work before the holidays? If you are scrambling to get everything finished before your family celebrations while trying to wrap up year-end items at work, you may have taken a break from the blogosphere. No worries -- we have you covered. Here's the best from the week. 

Did we miss anything? Let us know in the comments!

Savvy Week in Review

The Savvy Sister

Does B2B Content Marketing Really Help Buyers Buy? by

Based on discussions with Sharon Drew Morgen, Eric Wittlake challenges marketers to go a step further with their content.

At 'BtoB's' Digital Edge: Yolton discusses social business at SAP via

FInd out how SAP is s using social media and other digital programs to drive business.

Blogger Outreach Software That Will Make You Do a Happy Dance by

Need to tame the task of finding and managing relationships with bloggers? Check out this software. 

Social Media Marketing: AT&T Developer Program calendar strategy increases Twitter audience 136%, Facebook 113% by @MarketingSherpa

This case study outlines how AT&T used a content calendar to guide social media outreach with great success.

Beggars can't be choosers by @ProjectDomino

A whole new way of considering competition.

15 Marketing Trends To Watch In 2013 + FREE Ebook! by @rohitbhargava

Yes, there are a lot of these posts and ebooks out there right now, but this one's worth a look. It's a real book-book. Meaty. 

Are You Making These Social Media Marketing Mistakes? by @Sujanpatel via @singlegrain

A great checklist.

How to Run A/B Tests That Give Your Business Big Wins by @LarsLofgren via @KISSmetrics

This explains why so many testing efforts fail, and how to make sure yours aren't among the failures. Long, but worthwhile.

Bringing Branding Back [podcast]  via @jonbuscall

In which Jamie has the pleasure of chatting with her favorite Swedish marketer about one of her  favorite topic.

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