How can it be that December is already upon us?! As we hurtle into the holiday season, it can be refreshing to slow down and take a breather. And with this week's picks from around the blogosphere, you can sink your teeth into some good reads as you curl up with a cup of cocoa. Ahhhh....
If you're not including the sales team in your content marketing plan, you're wasting your time.
J-P De Clerck paints a picture of the content marketing wasteland that's on the horizon if marketers don't get more thoughtful about the content they create.
The title says it all!
Carlos Hidalgo explains why you can't apply a single buyer's journey to all your personas.
Tellin' it like it is. Step up or step off.
Humans are built on emotions, not logic.
Massive amount of helpful information here (starting with a funny cartoon).
Your mom was right.
This is an extremely tactical and helpful post. Gets you in the trenches.
Annnnnd ... just for fun, have you seen College Humor's spoof on the Instagram craze?