Happy Friday, everyone! This seems to be a productive week sandwiched between the hurricane and Thanksgiving. We hope that you have felt as energized as we have. And, the B2B marketing bloggers are obviously getting a lot done as well, and there is a lot going on around the blogosphere. Here are some of our favorite posts from the week. What did we miss? Let us know in the comments. And have a great weekend!
If you know what the two reasons are, it'll give you some great insight into how to craft your marketing message.
Don't let these three misconceptions hold you back from putting content marketing to work for your business.
This was really surprising. Interested in seeing if this trend continues.
Running out of things to write about? Never fear. Here are seven solid ways to get the blog engine turning again.
Thinking about video? You should be. Here's a great post on how to market that video so it delivers the results you're hoping for.
Here's how to make sure you develop content that resonates with your buyer personas.