Top 10 Tips for Exhibition Marketing in the Social Sphere.

Top 10 Tips for Exhibition Marketing in the Social Sphere.
Wendy Thomas - Wed Nov 07, 2012 @ 09:16AM
Comments: 61

Today's guest post is written by  James Barnett who is an Exhibition Marketing enthusiast and former Business Consultant researching the Social Sphere’s relationship with the Creative Industries on behalf of Nimlok UK, distributor of Modular Exhibition Stands.

 

Top 10 Tips for Exhibition Marketing in the Social Sphere

 Exhibition Marketing has a unique relationship with the social sphere, as social media platforms allow you to communicate your messages with contacts and build relationships. The exhibition provides a unique opportunity for face to face relationship building which is imperative for people seeking to venture into business partnerships. However the benefits of social media serve as an extended PR campaign around the exhibition, providing the opportunity to further reach your audience. The exhibition standinteractivity encourages visitor participation and real-time exposure through social media, and provides a compelling case for the following top tips.

1. Twitter, What to Tweet? – 500 million accounts and access to the global population make this tool our starting point for social media engagement. Tweets should be focused on encouraging traffic to visit your stand. Special prizes and give always are good techniques to generate interest.

- Tweetdeck allows you to research the trends within your product niche and demographic of the show. Identify three new areas to hit every day to expand your audience engagement. Followerwonk is a useful tool to find industry influencers, identify somebody in your product niche and request a Re-Tweet from them.

2. Prescheduling Tweets – Hoot suite and similar web based programmes enable you to write and schedule tweets in advance. Social media planning can be generated up to two months in advance.

- One of the best tricks to effectively use Hoot Suite is to assign multiple social accounts including LinkedIn, Facebook, & Pinterest so you can control which tweets go to which areas to secure the best exposure.

3. Discover what’s Trending? – Find the most relevant hashtag (#) for the event and incorporate it into your message.

- The Tweetdeck tip works well for this, but don’t be afraid to start your own trend. Try #NimlokWOW to woo the online audience and encourage debate.

4. Facebook for Business– This is not just a personal tool, it has become irresistible for business.  A personal message, promotion or interesting information that adds value to your audience can and will engage your target market.

- Consider if your company has 20 employees with 100 friends each, if they each click ‘Like’ on the Facebook Fan page, that’s potential exposure to 2000 people. Of course have a screen prepared on this page, ready for any customers which come to the booth.

5. Exhibition Content Posts– Snaps of the exhibition stand design and product demonstrations could be shared through your social channels. Consider using an exciting backdrop as a focal point to encourage photos and public interaction.

- A shot of potential suitors analysing your product will become a great sales tool in the post-show follow up of networked contacts.

6. Company Show Name– A relatively unpublicised fact is YouTube as a search engine would actually rank second behind Google for popularity and should include features from the show. Don’t spend a fortune on the video though; it’s very much about the human connection effect and a real display from your exhibition. 

-Here’s a great example of a low budget video …..http://www.youtube.com/watch?v=hbH1JogHX9

7. PR Campaign, Pre & Post Show–The power of the web enables you to develop a PR campaign prior to the launch of a show, engaging the online audience and growing your social presence. After the show there is a great opportunity to share videos, facts and pictures from the show and develop new connections further. 

- Social Media tracking software Radian 6 can measure the effects of online marketing. The best practise if you receive multiple visitors is to record details on social channels, if however you are able to network with a potential investor then exchange business cards. 

8. Blog– Write about your show. Blogs enable you to publicise your findings and create interesting content for your site, boosting your SEO results and generating links across the web. Good quality Blogs can be found from the Google Blog Search option and sites such as Technorati & Blog Engage.

- For any new bloggers starting from scratch, Google Blogger is highly recommended as a content platform due to its easy integration of predesigned templates and an affiliation to the Google + Platform which is gaining a larger market share.

9. LinkedIn– LinkedIn has a great new display similar to Twitter which appears in the feed of connected professionals within your groups and communities. Tweets should be repurposed for use within LinkedIn.

- If you receive a list of attendees before the show, research these individuals on LinkedIn and connect to their network. Join groups which are related to your niche and update a full open profile of your exhibition team so reciprocal networking options are available.

10. Pinterest– Vibrant images from the show will grow in popularity upon their inclusion within this social bookmarking tool.

- If your images aren’t taking off on this platform, try using Instagram to adjust the colour contrasts and lighting effects and re-distribute across the web.

# # #

 

 

Comments: 61

Comments

1. Crystal Wiebe  |  my website   |   Thu Nov 08, 2012 @ 08:53AM

Thanks for sharing these tips. Pre-scheduling tweets is a must!

2. James Barnett  |  my website   |   Wed Nov 14, 2012 @ 03:16AM

Absolutely , Hoot-suite has transformed my approach to social media outreach.

3. Ruth  |  my website   |   Fri Nov 30, 2012 @ 03:37AM

Great post! Too true that social media can help you create a real buzz about your exhibition appearance so you can build a readymade audience. It can also be a great way to get feedback from those who actually visited your exhibition stand so you know what you did well and what can be improved on for the next exhition or trade show.

4. xn--lnapengars-15a.se  |  my website   |   Mon Apr 29, 2013 @ 01:18AM

This is not just a personal tool, it has become irresistible for business. A personal message, promotion or interesting information that adds value to your audience can and will engage your target market.

5. zynga poker hack tool free download  |  my website   |   Fri May 31, 2013 @ 01:11AM

- One of the best tricks to effectively use Hoot Suite is to assign multiple social accounts including LinkedIn, Facebook, & Pinterest so you can control which tweets go to which areas to secure the best exposure.

6. anjaly   |   Sat Jun 01, 2013 @ 05:48AM

Please add good good information that would help others in such best way.This post is exactly what I am interested. we need some more reliable information. www.delhiwebsitedesigningteam.com

7. how to get a girl to like you   |  my website   |   Thu Jun 27, 2013 @ 07:55AM

So luck to come across your excellent blog. Your blog brings me a great deal of fun.. Good luck with the site.

8. morne   |   Sat Jul 13, 2013 @ 02:31AM

Here we experienced for instance Mr. Miller and his awesome better half Lilly kin. Thus there are various reasons to feel like that.
http://medicalassistantinterviewquestions.net

9. casinoinvestigationsnetwork.com   |   Thu Jul 18, 2013 @ 01:04AM

http://www.casinoinvestigationsnetwork.com Aw, this was an extremely good post. Taking a few minutes and actual effort to make a great article? but what can I say? I procrastinate a lot and don't seem to get anything done.

10. buy the tao of badass  |  my website   |   Thu Jul 18, 2013 @ 08:06AM

Hey, great blog, but I don’t understand how to add your site in my rss reader. Can you Help me please?

11. espionner un telephone portable  |  my website   |   Sat Jul 20, 2013 @ 04:47AM

Thanks very much for this great article;this is the stuff that keeps me going through out these day.

12. www.thepokerum.com   |   Tue Jul 23, 2013 @ 04:49AM

http://www.thepokerum.com Compaq International is committed to provide the highest quality power cable accessories. The company with it's ShrinkFit trademark stands leader in India and overseas market.

13. Scooter Rental  |  my website   |   Wed Jul 24, 2013 @ 01:38AM

Hey, great blog, but I don’t understand how to add your site in my rss reader. Can you Help me please?

14. Paket Wisata Jogja  |  my website   |   Thu Jul 25, 2013 @ 02:35AM

I must say, I thought this was a pretty interesting read when it comes to this topic. Liked the material. . . . .

15. snyder  |  my website   |   Fri Jul 26, 2013 @ 01:07AM

Well this is very interesting indeed.Would love to read a little more of this. Great post. Thanks for the heads-up…This blog was very informative and knowledgeable. <a href="http://shevablog.edublogs.org/2013/05/08/paket-liburan-jogja-solusi-hemat-berlibur-di-yogyakarta/">Paket Liburan Jogja</a>

16. cylde   |   Sun Jul 28, 2013 @ 09:31PM

Very informative and helpful. I was searching for this information but there are very limited resources. Thank you for providing this information. <a href="http://www.wenhaircarereviews.com/">Wen Hair Care</a>

17. depression treatment  |  my website   |   Tue Jul 30, 2013 @ 05:46AM

I definitely enjoying every little bit of it. It is a great website and nice share. I want to thank you. Good job! You guys do a great blog, and have some great contents. Keep up the good work.

18. cylde   |   Thu Aug 01, 2013 @ 02:13AM

Very informative and helpful. I was searching for this information but there are very limited resources. Thank you for providing this information. <a href="http://www.hotelmurahsingapore.biz/">Hotel Murah di Singapore</a>

19. snyder  |  my website   |   Thu Aug 01, 2013 @ 10:16PM

Please add good good information that would help others in such best way.This post is exactly what I am interested. we need some more reliable information. <a href="http://www.watchmegashare.me/">Megashare</a>

20. www.onlineeducationjobs4you.com   |   Fri Aug 02, 2013 @ 04:07AM

I am about to complete a university thesis on this topic and your post has helped me with the facts and figures I needed to accomplish it. Cheers!
http://www.onlineeducationjobs4you.com

21. http://fitnessandweightlossguide.blogspot.com/   |   Fri Aug 16, 2013 @ 04:17AM

For decades now you have been told to "watch your weight" and do healthy things, but very seldom are we told what being healthy really, truly means and how to achieve great health and wellness.
http://fitnessandweightlossguide.blogspot.com/

22. donald  |  my website   |   Wed Aug 28, 2013 @ 09:29PM

Very informative and helpful. I was searching for this information but there are very limited resources. Thank you for providing this information <a href="http://www.kaskus.co.id/thread/516779f448ba54d72b000006/paket-wisata-jogja-cave-tubing-body-rafting-dll-murah-gan">Paket Wisata Jogja</a>

23. womans sexy shoes  |  my website   |   Thu Aug 29, 2013 @ 06:22AM

That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.

24. Paket Wisata Jogja  |  my website   |   Wed Sep 04, 2013 @ 09:52PM

Very informative and helpful. I was searching for this information but there are very limited resources. Thank you for providing this information. http://www.panduanwisatajogja.com/paket-wisata-jogja/

25. Paket Wisata Jogja  |  my website   |   Wed Sep 04, 2013 @ 09:53PM

Very informative and helpful. I was searching for this information but there are very limited resources. Thank you for providing this information. http://www.panduanwisatajogja.com/paket-wisata-jogja/

26. free online spell and grammar check   |   Mon Sep 16, 2013 @ 07:48AM

well, this is an amazing thing that I found here. You tried best to achieve your thoughts.
http://www.englishspelling.info/free-online-spell-checker/

27. willia  |  my website   |   Tue Sep 17, 2013 @ 02:53AM

Nobody gets through life without losing someone they love, someone they need, or something they thought was meant to be. But it is these losses that make us stronger and eventually move us toward future opportunities.

28. Exhibition Stand Design  |  my website   |   Thu Sep 19, 2013 @ 07:29AM

Wow so great Exhibition Stand Design. i really like it.

29. Exhibition Stand Design  |  my website   |   Thu Sep 19, 2013 @ 07:32AM

Wow so great Exhibition Stand Design. i really like it.

30. cylde   |   Thu Sep 26, 2013 @ 03:03AM

Very informative and helpful. I was searching for this information but there are very limited resources. Thank you for providing this information. <a href="http://www.painbehindkneeblog.com/back-of-knee-pain-after-sitting.html">Back of Knee Pain After Sitting</a>

31. cylde   |   Mon Nov 11, 2013 @ 01:52AM

Very informative and helpful. I was searching for this information but there are very limited resources. Thank you for providing this information. <a href="http://www.paketwisatajogja.info/">Paket Wisata Jogja</a>

32. sutha   |   Tue Nov 26, 2013 @ 01:40AM

Online advertising, also called Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
http://www.qualitytechnic.com

33. best graduate schools  |  my website   |   Fri Dec 20, 2013 @ 12:19PM

The most important single ingredient in the formula of success is knowing how to get along with people.

34. duvetica shop  |  my website   |   Sat Dec 28, 2013 @ 01:00PM

Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

35. Resep Makanan   |  my website   |   Sun Dec 29, 2013 @ 10:39PM

I am really enjoying reading your well written articles. It looks like you spend a lot of effort and time on your blog. I have bookmarked it and I am looking forward to reading new articles. Keep up the good work. http://www.resepmakanan.biz/

36. Toko Baju Batik  |  my website   |   Sun Dec 29, 2013 @ 10:39PM

Very informative and helpful. I was searching for this information but there are very limited resources. Thank you for providing this information. http://www.bajubatikjogja.com/

37. professional resume companies  |  my website   |   Wed Jan 01, 2014 @ 09:54PM

It's hard to tell with these Internet startups if they're really interested in building companies or if they're just interested in the money. I can tell you, though: If they don't really want to build a company, they won't luck into it. That's because it's so hard that if you don't have a passion, you'll give up.

38. Maydi   |   Wed Feb 05, 2014 @ 05:52AM

As you create an individual's product or simply launch an individual's service, you ought to be sure that you help support it utilizing client obtaining content the fact that reaches in your web together with sustains sales and profits beyond any launch.
http://officialsignatureproducts.net/

39. Maydi   |   Wed Feb 05, 2014 @ 05:48AM

Vray meant for Cinema 4D purposes 'Tags' that can be applied that will lights, cameras together with geometry while in the 3D conditions. These Labels are micro managers which afford the user a plethora of extra opportunities and configuration settings and reveal to the three-dimensionally package which unfortunately elements happen to be lights or simply cameras or anything else.
http://photography4d.net/

40. Maydi   |   Wed Feb 05, 2014 @ 05:53AM

In the Hamptons, New York's gemstone for such financiers and celebrities as Edgar Bronfman, Steven Spielberg, and Blackstone Group CEO Steven Schwarzman, home sales chop down 41 percent in November.
http://realestatetoscana.net/

41. Maydi   |   Wed Feb 05, 2014 @ 05:53AM

Seaview can be found at within Freshwater Eastern. Freshwater East is situated in any Pembrokeshire Coast National Park which happens to be just 3 stretches South Eastern of Pembroke together with 9 stretches West for Tenby.
http://rescuebeautylounge.net/

42. Obat Herbal  |  my website   |   Wed Feb 12, 2014 @ 09:33AM

very useful article for me,
very clear , and aplicable, thanks

43. birthdaygiftshopping.org   |   Thu Feb 13, 2014 @ 01:31AM

Pike Pro Shops may not be just meant for bass fishers. In inescapable fact, Bass Professional player Shop retail outlets, while though not always the earliest thought that arrives at mind anytime somebody is certainly conjuring up gift ideas is some sort of angle that will and probably is highly recommended because within their wide variety of stock. <b><a href="http://birthdaygiftshopping.org">birthdaygiftshopping.org</a></b>

44. birthdaygiftshopping.org  |  my website   |   Thu Feb 13, 2014 @ 01:32AM

Pike Pro Shops may not be just meant for bass fishers. In inescapable fact, Bass Professional player Shop retail outlets, while though not always the earliest thought that arrives at mind anytime somebody is certainly conjuring up gift ideas is some sort of angle that will and probably is highly recommended because within their wide variety of stock.

45. financemarkets.org`   |   Thu Feb 13, 2014 @ 02:03AM

http://financemarkets.org Pay for marketing is certainly developing towards more readily obtainable while using the continuing enhancement of online to smartphone's.

46. freesportstv.org   |   Thu Feb 13, 2014 @ 02:08AM

http://freesportstv.org An exceedingly common challenge asked by just customers as soon as they are getting a TV is which type of TV is for the best for paying attention to sports, watching dvds and winning contests. Like lots of things in daily life - the reply isn't simply due to A together with B. The best choice depends for your exact tendencies, and we are going to try and help you make the ideal choice to your requirements.

47. Maydi   |   Mon Feb 17, 2014 @ 10:40PM

You'll see that around processing most expereince of living insurance insurance quotes, you will have to present loads of detail pertaining to yourself. All this review on your wellbeing may might seem irrelevant back or very detailed but it can be crucial to assess the high grade rates. Such information and facts revolves around how old you are, gender, plus medical details.
http://www.getinsuranceonline.org

48. Maydi   |   Mon Feb 17, 2014 @ 10:41PM

A crime amount is boosting at a strong alarming rate and for that reason you must install a totally fledged basic safety system. A variety of features this constitute around forming the perfect home basic safety system. Mentioned here are a few the top rated attributes than a homeowner will have to check in advance of getting dwelling surveillance procedure services.
http://www.homesecurityproviders.org

49. Maydi   |   Mon Feb 17, 2014 @ 10:45PM

http://www.houseremodel.org Practically every homeowner might dream up quite a long directory of remodeling projects that is going to interest a homeowner or close family. Several possibilities remodeling projects is capable of having beneficial effects on the household's resale cost. F.

50. Maydi   |   Thu Feb 20, 2014 @ 12:08AM

http://www.lavillamaillot.net Every car company introduces its new model in the market after every six months. The arrival of new model decreases the price and value of the old model.

Previous 1

Post a Comment




powered by Doodlekit™ Free Website Builder