Savvy B2B Marketing

Can Thanksgiving really be next week? Well, we're thankful for all of the great posts around the web. Here are our favorites this week.

Happy weekend!
The Savvy Sisters

What the Heck is Integrated Marketing Anyway? - by @ducttape
John Jantsch sets the record straight on the definition of "integrated marketing" and provides a great example to make things crystal clear.

Effective Criticism - by @ambercadabra
Amber Naslund of Radian 6 provides some solid advice on how to provide feedback that garners results. Good tips for community managers, and for human beings in general.

Is Social Media a Marketing Thing - by @ConversationAge
Will social media be the biggest bubble since the dot-bomb, or will it pave the way for a paradigm shift in how we do business? Valeria Maltoni of Conversation Agent thinks B2B companies are sitting on a goldmine of an opportunity in the social arena. What do you think?

How to Get Your Content Shared Online - by @lisabarone
Lisa Barone of Outspoken Media summarizes some very intersting findings about how people share stuff online. It's not going to be what you think.

6 B2B Content Marketing Lessons from Mashable - by @kbodnar32
Want to know what makes Mashable so successful? Kipp Bodnar breaks down some of the strategies Mashable uses and shows how they apply to B2B social media marketing

Social media strategy for B2B: what's required and what's optional by @Ckochster
Chris Koch considers the necessity of those selling complex products and services to be engaged in social media. His take: listening is a must, but actively participating is still optional.

Breakthroughs and drips
Seth Godin quickly sums up the two ways to win in the market. Is your marketing doing either?

Take Your Elevator Speech to a Higher Level. Be Both Brief And Compelling. - by @newtbarrett
Newt Barrett gives ideas on how to rethink your elevator pitch - and explains why this shouldn't be an afterthought.

7 ways to keep audience attention during your presentation - by @OliviaMitchell
Olivia Mitchell shares 7 golden rules for making sure you keep your audience enthralled and engaged from beginning to end.