We hope you all had a fun and spooky Halloween. While you're snacking away on the stash of leftover trick-or-treat candy, here are some of the week's beset B2B posts for your reading pleasure.
Enjoy that sugar buzz and we'll see you on Monday!
Have a great weekend.
You've read all the "best practices" and boned up on all the best new strategies, but what really makes killer content tick? This post breaks it down for you - six key emotional elements that drive reader interest.
People are easily confused by the concept of the value proposition. This post does a great job of explaining what the value prop is (and isn't) and how to figure out what your specific value prop is.
An important design concept that can help increase visitor engagement with your content.
You know what your brand stands for, but do you know what you stand against? Name your enemy and harness the power of your battle's conflict to take your branding up a notch.
Could it be true? Are you among that thirty percent?
Help your infographic go wide and far!
And here's something fun - Doodlers Unite, a TED Talk by Sunni Brown (@sunnibrown).Next time you get called out for doodling in a meeting, you can tell your boss that you're actually being productive. Hat tip to @imaginibbles for the find.