Week in Review: October 12th

Week in Review: October 12th
Savvy Sisters @savvy_b2b - Fri Oct 12, 2012 @ 06:28AM
Comments: 72

Savvy Week in ReviewWe were wondering where September went, and now we're already halfway through October. At this rate, we'll be sending New Year's greetings tomorrow! 

For those of you in our neck of the woods (the northern hemisphere), we hope you're enjoying the fall season in all its tempestuous glory. Here, near Boston, we've had unseasonably warm temps followed by weeks of rain, and today's dropping temps brought out the polar fleece.

Whatever the weather where you are, the blogosphere is always a cozy spot to enjoy the wit and wisdom of our fellow B2B bloggers. We hope you enjoy our favorite picks and have a wonderful, fall-ish weekend! 

The Savvy Sister

How to Create More Powerful Content Marketing Stories via @junta42

Manya Chylinski provides some excellent pointers on how to identify and craft a brand story that works. This one's a keeper.

5 Steps to Developing Successful Pillar Content via @singlegrain

Everyone says you need pillar content, but here's a post that tells you how to create it.

The Top 10 Reasons your Home Page Video fails at Converting Customers via @KISSmetrics

Video - it's hot, it's what the people want. So, you give it a go, and ... it flops. What's up with that? This post will enlighten you.

Gartner – Secret to Social Commerce Success: Infomercials by @marsattacks

Use the three elements of successful infomercials to drive your social campaigns.

Three Poisonous Metaphors in B2B Content Marketing by @DougKessler
Check out this breezy SlideShare presentation for the three broken metaphors that lead to lazy marketing.



Comments: 72


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