We were wondering where September went, and now we're already halfway through October. At this rate, we'll be sending New Year's greetings tomorrow!
For those of you in our neck of the woods (the northern hemisphere), we hope you're enjoying the fall season in all its tempestuous glory. Here, near Boston, we've had unseasonably warm temps followed by weeks of rain, and today's dropping temps brought out the polar fleece.
Whatever the weather where you are, the blogosphere is always a cozy spot to enjoy the wit and wisdom of our fellow B2B bloggers. We hope you enjoy our favorite picks and have a wonderful, fall-ish weekend!
Manya Chylinski provides some excellent pointers on how to identify and craft a brand story that works. This one's a keeper.
Everyone says you need pillar content, but here's a post that tells you how to create it.
Video - it's hot, it's what the people want. So, you give it a go, and ... it flops. What's up with that? This post will enlighten you.
Use the three elements of successful infomercials to drive your social campaigns.
Three Poisonous Metaphors in B2B Content Marketing by @DougKessler
Check out this breezy SlideShare presentation for the three broken metaphors that lead to lazy marketing.