Last week I had the pleasure of attending the MarketingProfs B2B Forum in Boston. As MarketingProfs says, this isn't just another event. “It's the event for B2B marketers who aren't afraid to be distinctive, get inventive, and push their businesses forward.” And they back that up with plenty of sessions that get you thinking about what you can do differently to take your marketing – and business – to the next level. The good news is that you can tap into some of that goodness.
B2B Marketing Innovation: 33 Tips From 33 Innovators – Lee Odden, who gave a keynote at the forum on how to integrate content, search and social to optimize the funnel, pulled together an eBook with his team from TopRank Online Marketing. This eBook highlights B2B marketing innovation and features advice from speakers from the likes of Cisco, IBM, SAP, Salesforce, and Silverpop who spoke at the conference. Get your free copy now!
Wondering if it makes more sense to devote budget to customer acquisition or to developing existing customer relationships? Sam Fiorella and Jeff Wilson of Sensei Inc. went toe-to-toe at the forum in a passionate debate on this topic. Find out where they each stand in these posts summarizing their positions:
- Five Surefire Ways to Fail at B2B Customer Acquisition by Jeff WIlson
- Want to Engage B2B Buyers? Shift Your Focus from Customer Acquisition to Customer Development by Sam Fiorella
Social Media Influence: What Is It Really? (And Why Care?)
This interview with Alan Belniak -- a conference presenter and global director of social media for PTC -- shares insights into this hot -- and often misunderstood -- topic.
Are You Diving Deep Enough Into Your Buyers’ Heads?
If you're looking for a keen understanding of what it takes to succeed with buyer personas, read this summary of Adele Revella's session.
Talkin’ and Doodlin’ About B2B Blogs
Check out this fun visual wrap-up of Mack Collier's blog chat covering B2B marketers' biggest blogging challenges.
Is Your Content Sourcing Conversations?
This summary of Ardath Albee's session will get you thinking about new ways your content can be hard at work for you.
Solve Your Four Hairy Demand-Gen Data Challenges
Get answers to your most pressing questions around data hygiene and management, best use of all your data, targeting and segmentation, and aligning demand gen and marketing ops from a panelist of smart marketers.
If all these sneak peeks have whet your appetite for more from this year's Forum, take advantage of this opportunity to tune in as MarketingProfs offers (most of) the best of its conference on demand.
Did you attend this year's conference? What were your top takeaways?
About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle. You can follow her on Twitter or read more of her posts on Savvy B2B.