Ah, October. If you are like some of us, this may be your favorite time of year with the cooler weather and changing colors. While you are soaking in fall, enjoy some of these posts from the week. Anything to add? Let us know in the comments.
Important insights from a recent C-level buyer persona study conducted by SiriusDecisions.
A cool eBook created by Lee Odden and his team at TopRank featuring advice from speakers at the MarketingProfs B2B Forum conference in Boston.
Rebecca Lieb of the Altimeter Group lays out why someone needs to run your content marketing efforts and just what that takes.
If you still have not embraced the “B2B marketing revolution,” Doug Kessler’s wake-up call is one to read.
Lately, I keep thinking that great marketers need to understand so much more than marketing. Bernie Borges lays out skills that you – or someone on your team – needs to have.
Have you created a new app or eBook and are excited because your work is done? Don’t move on to the next thing quite yet. As Jay Baer reminds us, we need to market our marketing.
A great perspective and list of questions so you don't get rebranding wrong.
Words matter. Do you have someone on your team who knows how to wield them?
We've said it a hundred times, we'll say it a hundred more. Stories work.
... and just for fun - here, discovered via @shellykramer and @kmueller62 is THE worst movie death scene ever. (I've felt like this on some days, but never on a Friday!)