EBooks are a staple of many B2B content marketing programs, but they can be a lot of work to do them well. Here are a two simple ideas on how to get a bit more from the eBooks you are creating.
Put eBooks on Slideshare
While many marketers are using Slideshare for presentations, I think you should seriously consider it as a primary channel for eBooks as well because it has such a far reach. For tips on how to design for Slideshare, check out this post from Gregory Ciotti on 10 Slideshare Strategies that will Boost Your Content’s Value.
Because much of the content on Slideshare is open access, you may not think it is a good channel for eBooks you are using for lead generation, but think again. Slideshare can be a great way for you to get leads.
For instance, we produced the Ultimate eBook: 100 Content Marketing Examples at CMI. While this is available for download on our site behind a registration form, we also placed the first 10 examples on Slideshare and then used a call to action to download the entire guide.
Proactively gather more content than you need
TopRank Online Marketing recently developed the eBook, 29 Secrets About Content Marketing. I liked the approach that Lee Odden and his team took with this piece.
As the title implies, the eBook reveals 29 secrets from content marketing special agents. As they gathered information for the eBook, Lee and his team did longer interviews with some of the participants. Then, the week prior to the release of the eBook, they ran a series of interviews with people such as Pam Didner and Jason Falls.
Not only was this a smart distribution strategy and a boost to the editorial calendar as they has a week of posts, but I imagine it was not too much more work as they were already reaching out.
What other quick tips do you have for creating and distributing eBooks? Share them in the comments below.