2 Quick Ideas to Get More From Your B2B eBook

2 Quick Ideas to Get More From Your B2B eBook
Michele Linn - Wed Sep 26, 2012 @ 03:20AM
Comments: 34

file000115012376.jpgEBooks are a staple of many B2B content marketing programs, but they can be a lot of work to do them well. Here are a two simple ideas on how to get a bit more from the eBooks you are creating.

Put eBooks on Slideshare

While many marketers are using Slideshare for presentations, I think you should seriously consider it as a primary channel for eBooks as well because it has such a far reach.  For tips on how to design for Slideshare, check out this post from Gregory Ciotti on 10 Slideshare Strategies that will Boost Your Content’s Value.

Because much of the content on Slideshare is  open access, you may not think it is a good channel for eBooks you are using for lead generation, but think again. Slideshare can be a great way for you to get leads.

For instance, we produced the Ultimate eBook: 100 Content Marketing Examples at CMI. While this is available for download on our site behind a registration form, we also placed the first 10 examples on Slideshare and then used a call to action to download the entire guide.

 

Proactively gather more content than you need

TopRank Online Marketing recently developed the eBook, 29 Secrets About Content Marketing.  I liked the approach that Lee Odden and his team took with this piece.

As the title implies, the eBook reveals 29 secrets from content marketing special agents. As they gathered information for the eBook, Lee and his team did longer interviews with some of the participants. Then, the week prior to the release of the eBook, they ran a series of interviews with people such as Pam Didner and Jason Falls.

Not only was this a smart distribution strategy and a boost to the editorial calendar as they has a week of posts, but I imagine it was not too much more work as they were already reaching out.

What other quick tips do you have for creating and distributing eBooks? Share them in the comments below. 

Comments: 34

Comments

1. Lee Odden  |  my website   |   Wed Sep 26, 2012 @ 11:46AM

Thanks for mentioning the eBook Michele, it was a fun project and the speakers did a great job getting "into character" for the secret agent part. The cool part is, we're not done! Repurposed posts are to come :)

2. Michele Linn   |   Fri Sep 28, 2012 @ 08:35AM

Lee,
Your team had such a great plan with the eBook. I loved talking with you about it at CMW.

Michele

3. Nick Stamoulis  |  my website   |   Tue Oct 02, 2012 @ 08:36AM

Creating a great eBook is also an opportunity to get some press. Submit an an online press release with a link to the eBook. This will help build links and generate traffic to your site.

4. JackD  |  my website   |   Wed Oct 10, 2012 @ 07:54AM

The concepts of eBook and content marketing are almost the same. Well it was indeed an interesting post and i agree that it is the best and easiest way to gain leads through slide-share.

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