Can you believe it's already September?! As we all savor the last official moments of summer (even as we've moved into autumn mode), make sure good reads are on your to-do list. We've pulled together our favorite ones of the week here. Sit back, relax, and enjoy!
Patience is a virtue, though not often in the world of marketing. However, in this detailed post (with case studies), you'll see why waiting for the sale can work wonders for your conversion rate.
A process, some tools, and a few great links. Excellent overview with some helpful details.
Anyone who blogs knows it's a discipline that takes practice and perseverance. This is a great list of tips to inspire and inform.
Had no idea. Pretty interesting.
All-Time Fantasy Marketing Team: 7 Experts Share Their Draft Picks – by @noyesjesse via @eloqua
This is a fun post from Jesse Noyes at Eloqua about who people want on their content marketing dream team.
Opening My Kimono: A Case Study of My Own Site – by @diannahuff
It’s always fun following Dianna Huff, and now she shares her latest insights as she markets her own business. Check out the eBook.
A thorough review of how to structure your content to take advantage of Google Penguin.
This post sums up the wisdom shared by Marcus Sheridan (aka The Sales Lion) at the recently wrapped Content Marketing World conference.