Bic for Her is not for Me

Bic for Her is not for Me
Wendy Thomas - Wed Sep 05, 2012 @ 11:53AM
Comments: 22

I’m seeing a disturbing trend and it’s putting a bit of a chill in my spine.

I know that this is an election year and the two parties are desperately trying to distance themselves from each other in ideology, but is anyone else getting the feeling that women are walking around with a large target on their backs?

The topic of women has become a major talking point in this election (and regardless of your views on abortion, you can’t have a discussion about abortion without talking about women.) Politicians and Religious leaders (and if you don’t know the difference between the two, join the crowd, it’s getting more and more difficult to tell one from the other) don’t want women to have abortions; and they don’t want women to have health services at places like Planned Parenthood (because they provide (legal) abortions.) We also have morons who are blaming women for getting pregnant during a rape (if they *really* didn’t want to, their bodies would have shut down and prevented it - talk about blaming the victim.) The role of women in our society could very well be re-defined with the results of this upcoming election.

And it frightens me.

On top of all this, we’re on the verge of potentially electing a President of the United States who believes that a husband should be the only person who knows his wife’s “secret” married name so that when he passes over to the great beyond he can call out her name and bring her over. If she pisses him off during this life time, too bad for her, hopefully they serve beer in purgatory.

The wise guy in me wants to ask, “is that any way to treat a lady?” but the woman and mother in me asks, “is that any way to treat another person?”

In an article I read on Michelle Duggar, the conservative Christian woman with a TV show and who has 19 kids, she was talking about how to take care of your hair (it should not be cut) to make it pleasing for your husband. Really? Tell your husband to please his own damn self.

If you are an out-of-work middle-aged woman, good luck with that. According to an article on ABC, Margaret Huyck, the president of OWL’s national board, says of a report they conducted:

“We just have a long history of discounting older women as productive workers” The report finds the pay gap grows wider as a woman ages. For workers age 16 to 19, women earn 95% of what men do. Between ages 35 and 44, that drops to 80% and by age 65, women are making 76% of what males the same age make. “We’ve got women who have a lot of skills and who have experience, and that should be used. We need them, you know, contributing to the social system, and we need them to get compensated for it.”

Women are being marginalized left and right.  

And to add insult to injury, the pen company Bic has just released “Bic for Her” pens in pastel colors. They are slimmer (no doubt for our more delicate hands) and have an easy glide to them. “Feel the smoothness” the packages seductively call to us.

It’s a world that’s gone mad - on the one hand we recently had outstanding examples of women’s strength (sorry Michael, but the women OWNED the Olympics) and on the other hand we have a pen manufacturer making pretty writing utensils for the fairer of the sexes - it's getting more and more difficult to be heard. "Hold on to who you are," I tell my teen daughters, "Be strong and don't be afraid to show that strength." But like the Whos in Horton Hears a Who, my message is not being properly heard due to all the competing noise out there.

Women are in trouble. Not only in the political arena but also in the marketing arena. When major companies start manufacturing pastel products specifically intended for grown (GROWN!) women, there’s a trend a-brewin' and despite what the marketers may believe, it ain't pretty.

In fact, I might even go as far to say, that if they continue, it's gonna get ugly, very ugly.

Trust me that I’m not alone when I say that I want my health services. I want to make decisions about my body. I want a job when I get older. I want the respect given to any other person in our society. And I sure as hell don’t want a pastel pink pen to use when I write my letters of protest.

Wendy Thomas is a writer, journalist, and blogger on subjects ranging from social networking and e-marketing to owning backyard chickens. She spent more than 20 years as a technical writer and has taught classes in technical writing and instructional design both at the graduate and undergraduate level. Through her business; Jackson and Thomas e-Writing, her work with, and as a Savvy Sister at, she regularly consults with companies advising on best practices to use when trying to effectively get their brand and platform recognized on the Internet.

Wendy has been a guest speaker, a columnist, and has been published in regional and national newspapers and magazines, as well as on many blogs. You can contact Wendy at

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